Fort Worth’s Largest Independent Brokerage Joins Real as Part of Private Label Program
The Real Brokerage Inc. (NASDAQ: REAX) announced that The Property Shop, Fort Worth’s largest independent brokerage, has joined Real under the Private Label program. Led by Season Ware, The Property Shop brings over 125 agents with annual home sales exceeding $250 million, enhancing Real’s agent base in Texas. The move aims to empower agents, maintain brand uniqueness, and leverage Real’s resources for growth and success.
- Real Brokerage Inc. (NASDAQ: REAX) gains over 125 agents with annual home sales worth $250 million, strengthening its presence in Texas.
- The Property Shop's alignment with Real's Private Label program allows it to access cutting-edge technology, training, equity, and a compatible culture, enhancing its business capabilities and growth potential.
- The Property Shop's decision to join Real may face challenges in integrating two distinct business cultures and operating models, potentially leading to conflicts or resistance from existing agents.
The Property Shop is the second large woman-owned brokerage to move to Real this month
“Season’s commitment to a core set of values that empower agents to succeed align with the culture we are building at Real,” Real President Sharran Srivatsaa said. “The Property Shop has built a successful business that will benefit from our Private Label program, which allows independent brokerages to tap into Real’s platform without changing their brand or what makes them unique. Season and The Property Shop team are a great addition to Real, and I look forward to seeing how this move will allow them to supercharge their business.”
A 20-year industry veteran who built her business on client service, Ware joins Real as a Growth Leader. In this role, she becomes part of a select number of Real agents responsible for helping to build visibility for the Real brand, attracting agents and being a culture carrier.
Ware founded The Property Shop in 2009 to achieve her vision of making real estate transactions simple and stress-free for clients, while creating a more supportive environment for agents. She attributes The Property Shop’s success to a compensation structure that allows agents to retain the lion’s share of their commissions, a commitment to work-life balance and prioritizing agent development and client relationships.
“Real’s Private Label Program offers the best of both worlds,” Ware said. “By aligning with Real, we get to keep the heart and boost the power of our business by gaining access to state-of-the art technology, training, equity and a culture that meshes perfectly with ours. I’ve committed to always doing what’s best for my team, and this was a no-brainer.”
Real’s Private Label and ProTeams programs make it easy for independent brokerages and teams to join the company, and Ware becomes the second female leader to bring her independent brokerage to Real in the past two weeks.
Through Private Label, Real’s white label program, independent brokerages are able to maintain their own brand, while reaping the benefits associated with being a part of Real. ProTeams leverages Real’s proprietary transaction management platform to provide the flexibility to customize team members’ caps, splits and fees down to the individual team member level, allowing them to maintain their current structure.
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the success of Real’s programs that are available to agents and Real’s ability to continue to attract agents.
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Investor inquiries, please contact:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries, please contact:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
How many agents does The Property Shop bring to Real under the Private Label program?
What is the annual home sales value of agents from The Property Shop joining Real?
Who leads The Property Shop in joining Real under the Private Label program?
