STOCK TITAN

Deck the Halls with Redfin Redesign

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

Redfin (NASDAQ: RDFN) has enhanced its AI-powered home design tool, Redfin Redesign, with holiday decor features. The tool, powered by Roomvo's AI technology, allows homeowners and potential buyers to virtually transform home images with seasonal decorations. Users can add festive elements like lights and garlands to listing photos or visualize holiday decor in their spaces.

The feature aims to help buyers emotionally connect with properties and assists sellers during slower seasonal periods. According to Redfin, buyers using Redesign request 170% more home tours compared to those viewing standard listing photos. The tool is available for over 355,000 for-sale listings across the U.S. and can be accessed by millions of homeowners who have claimed their properties on Redfin's platform.

Redfin (NASDAQ: RDFN) ha potenziato il suo strumento di design per la casa basato sull'IA, Redfin Redesign, con funzionalità per decorazioni natalizie. Lo strumento, alimentato dalla tecnologia AI di Roomvo, consente ai proprietari di case e ai potenziali acquirenti di trasformare virtualmente le immagini delle abitazioni con decorazioni stagionali. Gli utenti possono aggiungere elementi festivi come luminarie e ghirlande alle foto degli annunci o visualizzare le decorazioni natalizie nei loro spazi.

Questa funzionalità mira ad aiutare gli acquirenti a connettersi emotivamente con le proprietà e supporta i venditori durante i periodi stagionali più lenti. Secondo Redfin, gli acquirenti che utilizzano Redesign richiedono il 170% in più di visite alle case rispetto a quelli che visualizzano foto di annunci standard. Lo strumento è disponibile per oltre 355.000 annunci in vendita negli Stati Uniti e può essere accessibile da milioni di proprietari che hanno registrato le loro proprietà sulla piattaforma di Redfin.

Redfin (NASDAQ: RDFN) ha mejorado su herramienta de diseño de casas impulsada por IA, Redfin Redesign, con funciones de decoración navideña. La herramienta, basada en la tecnología de IA de Roomvo, permite a los propietarios y posibles compradores transformar virtualmente las imágenes de hogares con decoraciones estacionales. Los usuarios pueden agregar elementos festivos como luces y guirnaldas a las fotos de las propiedades o visualizar decoraciones navideñas en sus espacios.

Esta función tiene como objetivo ayudar a los compradores a conectar emocionalmente con las propiedades y asiste a los vendedores durante períodos estacionales más lentos. Según Redfin, los compradores que utilizan Redesign solicitan un 170% más de visitas a casas en comparación con aquellos que ven fotos de anuncios estándar. La herramienta está disponible para más de 355.000 anuncios en venta en los EE. UU. y pueden ser accedida por millones de propietarios que han reclamado sus propiedades en la plataforma de Redfin.

레드핀 (NASDAQ: RDFN)은 인공지능 기반의 주택 디자인 도구인 레드핀 리디자인에 연말 장식 기능을 추가했습니다. 이 도구는 룸보(Roomvo)의 AI 기술을 활용하여 주택 소유자와 잠재 구매자가 계절별 장식으로 주택 이미지를 가상으로 변형할 수 있도록 합니다. 사용자들은 매물 사진에 조명과 화환과 같은 축제 요소를 추가하거나, 자신의 공간에 홀리데이 장식을 시각화할 수 있습니다.

이 기능은 구매자가 부동산에 감정적으로 연결되도록 돕고, 판매자가 느린 계절에 도움을 주기 위해 설계되었습니다. 레드핀에 따르면, 리디자인을 사용하는 구매자는 표준 매물 사진을 보는 경우보다 170% 더 많은 집 투어를 요청합니다. 이 도구는 미국 전역에서 355,000개 이상의 매물에 대해 이용 가능하며, 레드핀 플랫폼에서 자신의 속성을 등록한 수백만 명의 주택 소유자가 접근할 수 있습니다.

Redfin (NASDAQ: RDFN) a amélioré son outil de design de maison alimenté par IA, Redfin Redesign, avec des fonctionnalités de décoration de fête. Cet outil, propulsé par la technologie IA de Roomvo, permet aux propriétaires et aux acheteurs potentiels de transformer virtuellement les images de maisons avec des décorations saisonnières. Les utilisateurs peuvent ajouter des éléments festifs comme des lumières et des guirlandes aux photos des annonces ou visualiser des décorations de vacances dans leurs espaces.

Cette fonctionnalité vise à aider les acheteurs à créer un lien émotionnel avec les propriétés et à assister les vendeurs pendant les périodes saisonnières plus lentes. Selon Redfin, les acheteurs utilisant Redesign demandent 170% de visites de maisons en plus par rapport à ceux qui consultent des photos d'annonces standard. L'outil est disponible pour plus de 355 000 annonces à vendre aux États-Unis et peut être accessible par des millions de propriétaires qui ont revendiqué leurs propriétés sur la plateforme de Redfin.

Redfin (NASDAQ: RDFN) hat sein KI-gestütztes Wohnungsdesign-Tool Redfin Redesign um Feiertagsdekor-Features erweitert. Das von der KI-Technologie von Roomvo betriebene Tool ermöglicht es Hausbesitzern und potenziellen Käufern, Wohnbilder mit saisonalen Dekorationen virtuell zu verändern. Benutzer können festliche Elemente wie Lichter und Girlanden zu Immobilienfotos hinzufügen oder Feiertagsdekorationen in ihren Räumen visualisieren.

Die Funktion soll Käufern helfen, emotional eine Verbindung zu den Immobilien aufzubauen, und unterstützt Verkäufer in langsameren saisonalen Zeiträumen. Laut Redfin fordern Käufer, die Redesign verwenden, 170% mehr Hausbesichtigungen im Vergleich zu denen, die Standardimmobilienfotos ansehen. Das Tool ist für über 355.000 zum Verkauf stehende Immobilien in den USA verfügbar und kann von Millionen von Hausbesitzern genutzt werden, die ihre Immobilien auf der Redfin-Plattform registriert haben.

Positive
  • Buyers using Redfin Redesign request 170% more home tours, potentially increasing property viewings and sales
  • Tool available for over 355,000 for-sale listings, indicating wide market coverage
  • Partnership with Roomvo expands technological capabilities and service offerings
Negative
  • None.

Insights

This update to Redfin Redesign, while festive, represents a modest enhancement to an existing tool rather than a significant business development. The AI-powered feature may slightly improve user engagement, with the cited 170% increase in home tour requests being noteworthy. However, the seasonal nature and scope of this update means it's unlikely to materially impact Redfin's revenue or market position.

The partnership with Roomvo demonstrates Redfin's commitment to enhancing user experience through AI technology, but this particular implementation focuses on holiday aesthetics rather than core business metrics. While it may provide some marginal benefit during the slower winter selling season, the feature's impact on actual home sales or Redfin's bottom line is likely to be minimal.

Redfin’s AI-powered home design tool provides seasonal decor inspiration to help you create a cozy and welcoming holiday atmosphere

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) — Decking the halls just got a lot easier with a little help from Redfin Redesign. Home buyers and homeowners alike can now use Redfin’s AI-powered home design tool to transform home images with holiday decor inspiration.

Redfin Redesign helps you deck the halls with holiday-inspired decor (Photo: Business Wire)

Redfin Redesign helps you deck the halls with holiday-inspired decor (Photo: Business Wire)

In the time it takes to hang a stocking, you can add inviting features like lights and garlands to a home listing or identify the perfect spot to hang seasonal decor in your own living room. By leveraging Roomvo’s cutting-edge AI technology and a little holiday magic, Redfin Redesign helps homeowners create cozy winter spaces and buyers find their perfect home for the holidays.

“Buying a home is an emotional process, especially at this time of year,” said Ariel Dos Santos, Redfin’s senior vice president of product and design. “Redfin Redesign’s warm and welcoming designs infuse joy into listing photos and help buyers envision celebrating their special moments in that home. And when it comes time to actually decorate that home, it removes the guesswork by suggesting styles that highlight your home’s best features and make the biggest impact in your space.”

“We're thrilled to partner with Redfin to bring the magic of the holidays to life in millions and millions of homes across the country,” said Pawel Rajszel, Roomvo’s CEO. “This collaboration is about more than just novel experiences—it's about making it possible for people to envision the joy and warmth of the season in their dream home.”

To experience the holiday magic for yourself, search for your home’s address on Redfin, click the “Redesign” button, and follow the directions to claim your home. From there, you can upload the home image you want to use, select “holiday” from the menu of styles, and watch your space transform into a cozy winter haven. Dreaming of a different design? Roomvo's AI, trained on millions of real-world designs, allows you to instantly restyle your space for new inspiration.

If you’re searching for your next home on Redfin, you can simply select an eligible listing, click the “Redesign” button, choose the listing photo you want to use, and create to your heart’s content.

In addition to getting homeowners and buyers into the holiday spirit, Redfin Redesign is a gift to sellers hoping to attract interested buyers during a slower real estate season. Buyers who use Redfin Redesign are more likely to tour your home, requesting 170% more home tours compared with those who just view listing photos.

Redfin Redesign is available year-round for more than 355,000 for-sale listings across the U.S. and to any of the millions of U.S. homeowners who have claimed their home on Redfin. The holiday design style is available to those using Redfin.com on desktop and the iOS app.

To learn more about Redfin Redesign and to view sample images, visit: https://www.redfin.com/news/deck-the-halls-with-redfin-redesign/

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, and title insurance services. We run the country's #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than $1.6 billion in commissions. We serve approximately 100 markets across the U.S. and Canada and employ over 4,000 people.

Redfin’s subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

About Roomvo

With millions of monthly users across 150+ countries, Roomvo is the leading visualization platform for the home decor and real estate industries. Roomvo’s proprietary technology empowers consumers to preview flooring, wall coverings, countertops, and other decor options in their homes in seconds. With a comprehensive suite of digital and in-store solutions, Roomvo helps thousands of manufacturers, retailers, and real estate listing companies create outstanding experiences, boost sales, and expedite purchase decisions. Visit www.roomvo.com or email hello@roomvo.com to learn more.

Contact Redfin:

Erin Osgood

press@redfin.com

Contact Roomvo:

Chad Neufeld

chadneufeld@roomvo.com

Source: Redfin

FAQ

What is the new holiday feature in Redfin Redesign (RDFN)?

Redfin Redesign now includes an AI-powered holiday decor feature that allows users to virtually add seasonal decorations like lights and garlands to home images.

How much does Redfin Redesign (RDFN) increase home tour requests?

According to Redfin, buyers who use Redfin Redesign request 170% more home tours compared to those who only view standard listing photos.

How many US listings can use Redfin Redesign (RDFN) in 2024?

Redfin Redesign is available for more than 355,000 for-sale listings across the United States.

Redfin Corporation

NASDAQ:RDFN

RDFN Rankings

RDFN Latest News

RDFN Stock Data

1.20B
118.51M
4.29%
63.4%
14.86%
Real Estate Services
Real Estate Agents & Managers (for Others)
Link
United States of America
seattle