Reddit Partners with InMarket to Measure the Real-World Impact of Advertising Campaigns with Lift Conversion Index (LCI)
Reddit (NYSE: RDDT) has partnered with InMarket to offer advertisers access to the Lift Conversion Index (LCI), enabling measurement of real-world advertising campaign impacts in the U.S. The partnership follows a successful pilot program where 96% of advertiser campaigns showed positive incremental lift in foot traffic, and 75% exceeded InMarket's foot traffic benchmarks.
The LCI system allows advertisers to measure both online and offline campaign outcomes, including Audience, Engagement, Visit and Sales Lift, and Incremental Visits. The partnership aims to enhance marketing effectiveness and return on ad spend through real-time optimization and closed-loop attribution reporting.
Reddit (NYSE: RDDT) ha collaborato con InMarket per offrire agli inserzionisti l'accesso all'Indice di Conversione Lift (LCI), che consente la misurazione degli impatti delle campagne pubblicitarie nel mondo reale negli Stati Uniti. Questa partnership segue un programma pilota di successo in cui il 96% delle campagne pubblicitarie ha mostrato un incremento positivo nel traffico pedonale, e il 75% ha superato i parametri di traffico pedonale di InMarket.
Il sistema LCI permette agli inserzionisti di misurare i risultati delle campagne sia online che offline, inclusi Pubblico, Coinvolgimento, Visite e Vendite Incrementali, e Visite Incrementali. L'obiettivo della partnership è migliorare l'efficacia del marketing e il ritorno sulle spese pubblicitarie attraverso l'ottimizzazione in tempo reale e la reportistica di attribuzione a ciclo chiuso.
Reddit (NYSE: RDDT) se ha asociado con InMarket para ofrecer a los anunciantes acceso al Índice de Conversión Lift (LCI), lo que permite medir el impacto de las campañas publicitarias en el mundo real en los EE. UU. Esta asociación sigue a un programa piloto exitoso en el que el 96% de las campañas publicitarias mostró un incremento positivo en el tráfico peatonal y el 75% superó los referentes de tráfico peatonal de InMarket.
El sistema LCI permite a los anunciantes medir los resultados de las campañas tanto en línea como fuera de línea, incluidos Público, Compromiso, Visitas y Ventas Incrementales, y Visitas Incrementales. El objetivo de la asociación es mejorar la efectividad del marketing y el retorno de la inversión publicitaria a través de la optimización en tiempo real y los informes de atribución en circuito cerrado.
레딧 (NYSE: RDDT)는 InMarket과 협력하여 광고주들이 Lift Conversion Index (LCI)에 접근할 수 있도록 하여, 미국 내 실제 광고 캠페인의 영향을 측정할 수 있게 되었습니다. 이번 파트너십은 성공적인 파일럿 프로그램에 이어 진행되며, 광고 캠페인 중 96%가 긍정적인 보행자 유입 증가를 보였습니다, 75%는 InMarket의 보행자 유입 기준치를 초과했습니다.
LCI 시스템은 광고주들이 온라인 및 오프라인 캠페인 결과를 측정할 수 있게 하며, 여기에는 관객, 참여, 방문 및 판매 증가, 그리고 추가 방문 등이 포함됩니다. 이 파트너십의 목표는 실시간 최적화 및 폐쇄 루프 보고를 통해 마케팅 효과와 광고 지출 대비 수익을 향상시키는 것입니다.
Reddit (NYSE: RDDT) s'est associé à InMarket pour offrir aux annonceurs l'accès à l'Indice de Conversion Lift (LCI), permettant ainsi de mesurer l'impact des campagnes publicitaires dans le monde réel aux États-Unis. Ce partenariat fait suite à un programme pilote réussi où 96% des campagnes publicitaires ont montré un accroissement positif du trafic piéton, et 75% ont dépassé les références de trafic piéton d'InMarket.
Le système LCI permet aux annonceurs de mesurer à la fois les résultats des campagnes en ligne et hors ligne, y compris Audience, Engagement, Visites, Augmentation des Ventes et Visites Incrémentales. L'objectif de ce partenariat est d'améliorer l'efficacité marketing et le retour sur investissement publicitaire grâce à une optimisation en temps réel et un reporting d'attribution en boucle fermée.
Reddit (NYSE: RDDT) hat sich mit InMarket zusammengeschlossen, um Werbetreibenden den Zugang zum Lift Conversion Index (LCI) zu ermöglichen, der die Messung der Auswirkungen von Werbekampagnen in der realen Welt in den USA ermöglicht. Diese Partnerschaft folgt auf ein erfolgreiches Pilotprogramm, bei dem 96% der Werbekampagnen einen positiven Anstieg des Fußverkehrs zeigten und 75% die Fußverkehrsbenchmarks von InMarket übertrafen.
Das LCI-System ermöglicht es Werbetreibenden, sowohl die Ergebnisse von Online- als auch von Offline-Kampagnen zu messen, einschließlich Publikum, Engagement, Besuch und Verkaufssteigerung sowie zusätzliche Besuche. Das Ziel der Partnerschaft ist es, die Marketingeffektivität und den Return on Advertising Spend durch Echtzeit-Optimierung und geschlossene Attribution Reporting zu verbessern.
- 96% of advertiser campaigns showed positive incremental lift in foot traffic
- 75% of campaigns exceeded InMarket's foot traffic benchmarks
- Partnership enables real-time campaign optimization and measurement
- Expands measurement capabilities for both online and offline outcomes
- None.
Insights
This partnership significantly enhances Reddit's advertising measurement capabilities, addressing a important gap in digital marketing analytics. The collaboration with InMarket introduces sophisticated real-time measurement tools that could boost Reddit's appeal to advertisers and potentially increase ad revenue. The
The timing is strategic, given the projected growth of the marketing attribution software market to
This partnership strengthens Reddit's monetization strategy and competitive position in the digital advertising market. The ability to provide sophisticated attribution metrics could help Reddit capture a larger share of advertising budgets, particularly from retail and restaurant sectors. The
The real-time optimization capability is a key differentiator that could lead to higher ad rates and improved client retention. With proven results showing 11x media effectiveness, this partnership could materially impact Reddit's advertising revenue growth and market share in the competitive digital advertising landscape.
Advertisers on Reddit can now access InMarket's LCI to develop deeper understandings of advertising campaigns in the
Empowering brands to measure online and offline outcomes of their campaigns, including Audience, Engagement, Visit and Sales Lift as well as Incremental Visits, InMarket's LCI provides comprehensive, data-driven reports analyzing the holistic impact of Reddit campaigns. Combined with its closed-loop attribution reporting and real-time optimization capabilities, InMarket's LCI is focused on driving marketing effectiveness and return on ad spend for brands.
Following a successful pilot program, InMarket also recognized Reddit and Ryan Brendle, Reddit's Global Head of Marketing Science, as winners of its 2024 Lift Leader Awards, which celebrate the individuals and organizations who leveraged real-time engagement and insights to drive growth and closed-loop marketing effectiveness. Notably, Reddit consistently drives positive outcomes for advertisers, with
"Our successful pilot program highlights the impact that Reddit ads have for our retail and restaurant advertisers. Now, we're excited to bring InMarket's LCI offering to all advertisers on the platform," said Brendle. "As marketing measurement has become increasingly fragmented, we see the value of meeting our advertisers where they are, in order to bring them the insights that matter to them the most and unlock success."
"Reddit has been a pioneer in digital community building for decades, and we're thrilled to announce this partnership with such a renowned innovative leader," said Todd Morris, CEO of InMarket. "Some of the biggest challenges facing advertisers today is the ability to understand the impact of their advertising campaigns from impression to purchase and drive media efficiency and consumer loyalty in real-time, InMarket's LCI does exactly that."
Measurement is having a moment. The global market for marketing attribution software is expected to reach
To learn more about InMarket's LCI attribution solution, please visit: https://inmarket.com/attribution/
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's industry-leading real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level transactional data.
InMarket holds more than 25 patents across location, attribution, and digital marketing, and has been named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in
Contact:
PR@inmarket.com
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SOURCE InMarket
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