Raven Industries Debuts Driverless Ag Technology on Case IH Magnum™ at U.S. Farm Show

Rhea-AI Summary

Raven Industries, Inc. (NASDAQ:RAVN) is set to showcase its innovative OMNiDRIVE™ technology at the Farm Progress Show from August 31 to September 2, 2021. This technology transforms existing tractors into autonomous machines, significantly improving farming efficiency amidst labor shortages. With all 75 aftermarket systems committed to founding dealers, the company aims to accelerate the adoption of driverless agriculture. OMNiDRIVE offers compatibility with popular tractor models, marking a pivotal move in agricultural technology.

Positive

• All 75 aftermarket systems of OMNiDRIVE are committed to by founding dealers, indicating strong market demand.
• Demonstrating OMNiDRIVE at Farm Progress Show positions RAVN as a leader in autonomous agricultural technology.
• The technology addresses significant industry challenges, such as labor shortages and the need for efficiency improvements.

Negative

• None.

Market Demand for OMNiDRIVE™ Accelerates Raven Commitment to Prove Autonomous Solutions for Ag Professionals

SIOUX FALLS, S.D.--(BUSINESS WIRE)-- Raven Industries, Inc. (the Company; NASDAQ:RAVN), the leader in Driverless Ag Technology, announced today it will showcase and demonstrate the company’s OMNi suite of technology at Farm Progress Show, one of the largest public farm shows in the United States. At the show, Raven will feature its industry-leading technology in the event’s Autonomy Zone, where the company will debut OMNiDRIVE™ on Case IH Magnum™ and showcase OMNiPOWER™ performing autonomous missions. The public can experience OMNi August 31 through September 2, 2021, from 8:00 a.m. – 5:00 p.m. daily.

OMNiDRIVE™ by Raven is the first Driverless Ag Technology for grain cart harvest operations. (Photo: Business Wire)

Raven’s go-to-market strategy for OMNiDRIVE and dealer commitments for the technology are exceeding expectations. OMNiDRIVE was launched by Raven on May 12, 2021, with a year one limited release of 75 aftermarket systems. Today, all systems have been committed to by founding dealers. Through the remainder of the summer, the company is holding OMNiDRIVE demonstration events, where participants get a first-hand view of OMNiDRIVE controlling a driverless tractor pulling a grain cart and commanding it to sync with a harvester. Those interested in experiencing OMNiDRIVE and learning how the technology can dramatically impact their farm operations can sign up on ravenprecision.com/events.

OMNiDRIVE demonstrations this summer are being hosted by the company’s Founders Club members across the United States. Raven created the Founders Club, an elite group of dealers, to enhance the customer experience for ag professionals researching new driverless ag technology through OMNi’s first season of operation. The Founders Club involves intensive dealer training and demonstration requirements that help ag professionals think through a successful Path to Autonomy© for their operation.

“We recognize the challenges our farmers face daily,” said Jim Lilleberg, Director of Precision Ag and Machine Control for Titan Machinery, Inc. “Labor shortages, the need for efficiency improvements and scalability are all problems that OMNiDRIVE, now available for Case IH Magnum tractors, helps solve. We pride ourselves on being at the forefront of cutting-edge technology and the trusted partner to help enable it for our farmers. We feel this is the next major revolution in agriculture, and we are excited to be part of it!”

OMNiDRIVE™ is Raven’s aftermarket technology solution that transforms existing tractors into driverless machines. The technology connects, manages, and safely operates autonomous agricultural machinery and is compatible with:

• Case IH Magnum CVT (2014-2020 models): M250 / 280 / 310 / 340 / 380 (available in October 2021)
• New Holland CVT (2014-2020 models): T8.320 / 350 / 380 / 410 / 435 (available in October 2021)
• John Deere 8Rs Powershift and IVT (2010-current models)

OMNiPOWER™ is a self-propelled power platform that easily interchanges with farm implements, allowing the ag professional to perform multiple farming operations. OMNiPOWER is Raven’s premier platform that visually demonstrates the future of agriculture, drives innovation in the industry, and will accelerate the adoption of advanced autonomous solutions.

To learn more about what to expect from Raven at Farm Progress Show, visit ravenprecision.com/events/farm-progress-show.

About Raven Industries, Inc.
Raven Industries (NASDAQ: RAVN) provides innovative, high-value products and systems that solve great challenges throughout the world. Raven is a leader in precision agriculture, high-performance specialty films, and aerospace and defense solutions, and the company’s groundbreaking work in autonomous systems is unlocking new possibilities in areas like farming, national defense, and scientific research. Since 1956, Raven has designed, produced, and delivered exceptional solutions, earning the company a reputation for innovation, product quality, and unmatched service. For more information, visit https://ravenind.com/.

About Raven Applied Technology
For decades, Raven Applied Technology has been committed to maximizing operational efficiencies through its innovative agriculture technology. The company’s autonomous product suite, Raven Autonomy™, is an extension of that core. From field computers to sprayer and planter controls, GPS guidance steering systems, logistics technology, and autonomous solutions — Raven provides precision agriculture products designed for ag retailers and growers to remain competitive and profitable into the future. Learn more at https://ravenprecision.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210831005184/en/

Erin Rinehart, Marketing Manager

Raven Industries

+1 (605) 809-2956

erin.rinehart@ravenind.com

Source: Raven Industries, Inc.

FAQ

What is OMNiDRIVE technology by Raven Industries?

OMNiDRIVE is an aftermarket technology that converts existing tractors into autonomous machines, enhancing operational efficiency in agriculture.

When will Raven showcase OMNiDRIVE at the Farm Progress Show?

Raven will showcase OMNiDRIVE from August 31 to September 2, 2021.

What are the compatibility models for OMNiDRIVE?

OMNiDRIVE is compatible with Case IH Magnum, New Holland, and John Deere tractor models from specific years.

How many aftermarket systems of OMNiDRIVE have been committed?

All 75 aftermarket systems of OMNiDRIVE have been committed to founding dealers.

What challenges does OMNiDRIVE aim to address in agriculture?

OMNiDRIVE aims to solve labor shortages and improve efficiency in agricultural operations.