FERRARI AND SHELL RENEW THEIR PARTNERSHIP
Ferrari (NYSE/EXM: RACE) has announced a multi-year renewal of its partnership with Shell, effective January 1, 2026. The renewed agreement will cover three key areas: Scuderia Ferrari HP, Ferrari Hypercar, and the Ferrari Challenge Series. This extension continues the long-standing collaboration between the two global brands.
Ferrari (NYSE/EXM: RACE) ha annunciato un rinnovamento pluriennale della sua partnership con Shell, che entrerà in vigore il 1 gennaio 2026. L'accordo rinnovato coprirà tre aree chiave: Scuderia Ferrari HP, Ferrari Hypercar e la Ferrari Challenge Series. Questa estensione prosegue la lunga collaborazione tra i due marchi globali.
Ferrari (NYSE/EXM: RACE) ha anunciado un renovación de varios años de su asociación con Shell, que entrará en vigor el 1 de enero de 2026. El acuerdo renovado cubrirá tres áreas clave: Scuderia Ferrari HP, Ferrari Hypercar y la Ferrari Challenge Series. Esta extensión continúa la colaboración de larga data entre las dos marcas globales.
페라리 (NYSE/EXM: RACE)는 셸과의 파트너십을 다년간 연장하기로 발표했습니다, 이는 2026년 1월 1일부터 시행됩니다. 갱신된 계약은 세 가지 핵심 분야를 포함합니다: 스쿠데리아 페라리 HP, 페라리 하이퍼카, 그리고 페라리 챌린지 시리즈. 이 연장은 두 글로벌 브랜드 간의 오랜 협력을 계속합니다.
Ferrari (NYSE/EXM: RACE) a annoncé un renouvellement pluriannuel de son partenariat avec Shell, prenant effet le 1er janvier 2026. L'accord renouvelé couvrira trois domaines clés : Scuderia Ferrari HP, Ferrari Hypercar et la série Ferrari Challenge. Cette extension poursuit la collaboration de longue date entre les deux marques mondiales.
Ferrari (NYSE/EXM: RACE) hat eine mehrjährige Verlängerung seiner Partnerschaft mit Shell angekündigt, die am 1. Januar 2026 in Kraft tritt. Die erneuerte Vereinbarung umfasst drei wichtige Bereiche: Scuderia Ferrari HP, Ferrari Hypercar und die Ferrari Challenge Series. Diese Erweiterung setzt die langjährige Zusammenarbeit zwischen den beiden globalen Marken fort.
- Strategic partnership renewal with major industry player Shell secures long-term collaboration
- Comprehensive agreement covering multiple Ferrari racing divisions indicates strong partnership value
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Insights
The renewal of Ferrari's long-standing partnership with Shell represents strategic continuity in Formula 1 and motorsports operations. While specific financial terms weren't disclosed, this type of technical partnership typically involves substantial value through both direct sponsorship and R&D collaboration. Shell's expertise in developing specialized fuels and lubricants has been important for Ferrari's racing performance.
The multi-year deal starting in 2026 aligns with F1's new engine regulations focusing on sustainable fuels, suggesting both companies are positioning for the sport's environmental transition. This partnership extension provides Ferrari with continued technical and financial stability in its highest-profile marketing platform.
Maranello (Italy), 23 October 2024 – Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” o la “Società”) is pleased to announce the multi-year renewal of its partnership with Shell, signed today. This agreement, which will take effect on 1 January 2026, encompasses Scuderia Ferrari HP, Ferrari Hypercar, and the Ferrari Challenge Series.
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