Quotient and Mondelēz International Team Up for Path to Purchase Institute’s Retail Media Forum
Quotient (NYSE: QUOT) announced CEO Steven Boal's participation in the inaugural Path to Purchase Institute Retail Media Forum to discuss the successful launch of OREO THINS. Scheduled for March 31, the virtual panel will explore the integrated digital media strategy that spurred significant sales growth through effective retailer collaborations and consumer engagement. The campaign showcased measurable sales impacts, with millions of offers loaded onto loyalty cards, and helped grow new franchise buyers. Quotient leverages exclusive consumer data to enhance marketing efforts across various platforms.
- Effective retailer collaborations increased incremental sales and consumer loyalty.
- Successful omnichannel campaign drove millions of consumers to load offers onto loyalty cards.
- Growth in new OREO franchise buyers measured by a performance-based promotion model.
- None.
Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced that CEO, Steven Boal, will speak together with global snack company, Mondelēz International, at the first-ever Path to Purchase Institute Retail Media Forum. Boal will be joined by Mondelēz International’s Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, and Anne Martin, Customer Director, Shopper Marketing, to discuss the integrated digital media and promotions strategy behind the launch of OREO THINS. The upcoming virtual panel, titled, “OREO THINS: Mondelēz International’s Recipe for Retail Media and Promotional Success,” will take place on Wednesday, March 31 at 1:20 p.m. Eastern Time.
In this panel, Boal, McGowan and Martin will examine how Mondelēz International’s strategy to engage with retailer and offsite channels drove measurable sales for the new product. Additional areas of discussion will explore how the success of the omnichannel campaign resulted in:
- Effective retailer collaborations that drove incremental sales and loyalty
- Millions of consumers loading OREO THINS offers onto retailer loyalty cards and mobile offers
- Cohesive and consistent brand experiences throughout the consumer journey across a national online-offline campaign
- New OREO franchise buyers growth, measured by a closed loop performance-based promotion model, reinforced by working digital media
To learn more about Path to Purchase Institute’s Retail Media Forum event, visit: https://www.retailmediaforum.com/_rmf2021/HOME
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, Albertsons Companies, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Mountain View, California, and has offices across the US as well as in Bangalore, Paris, London and Tel Aviv. For more information visit www.quotient.com.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2020 net revenues of approximately
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