The Home of the Whopper® Turns Into the Home of the Ghosts This Halloween

Rhea-AI Summary

Burger King® has launched a new Ghost Detector feature in the BK App, exclusively for Royal Perks Members. This feature allows users to check for paranormal activity and offers a spooky meal for two featuring the new Ghost Pepper Whopper, available starting October 10. The Ghost Pepper Whopper includes a flame-grilled beef patty, spicy queso, crispy jalapeños, bacon, and ghost pepper cheese on a toasted orange and black sesame seed bun. This limited-time promotion runs from October 17 to 31 and supports their 'Reclaim the Flame' initiative for the Whopper.

Positive

• Launch of the Ghost Detector feature in the BK App, enhancing customer engagement.
• Introduction of the Ghost Pepper Whopper, expanding menu offerings and attracting interest.
• Promotion aligns with the brand's 'Reclaim the Flame' initiative, emphasizing innovation.

Negative

• None.

Burger King® adds Ghost Detector to BK App for Royal Perks Members and Introduces New Ghost Pepper Whopper with Orange Bun Nationwide

MIAMI--(BUSINESS WIRE)-- Trick, or treat? This Halloween, Burger King® Guests can have both. The Home of the Whopper is adding an electromagnetic field ghost detector within the BK App and inviting its Royal Perks Members to discover whether they have paranormal activity in their house. Guests who use the Home of the Ghosts feature in the app are in for a spooky surprise: a meal for two featuring the new limited time Ghost Pepper Whopper.

Burger King® adds Ghost Detector to BK App for Royal Perks Members and Introduces New Ghost Pepper Whopper with Orange Bun Nationwide (Photo: Business Wire)

This latest Whopper innovation is scary good, and includes everything Burger King Guests love about the Whopper with a spicy twist – a flame-grilled beef patty, spicy queso, crispy jalapeños, bacon, and ghost pepper cheese, all on a toasted orange and black sesame seed bun. Guests can get the Ghost Pepper Whopper starting Oct. 10 for a limited time at restaurants nationwide.

This news follows the brand announcing a renewed focus on the iconic Whopper in its ‘Reclaim the Flame’ plan, detailed in Sept. 2022. And, the Home of the Ghosts promotion is the latest exclusive benefit BK is giving its Royal Perks Members.

To learn more about the Home of the Ghosts on YouTube.com/BurgerKing. The new feature and Ghost Pepper Whopper offer will be available for Royal Perks Members only on the BK app from October 17—31.

About BURGER KING®:

Founded in 1954, the Burger King® brand is a global fast-food hamburger chain known for food quality and value as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter, Instagram and TikTok.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221011005574/en/

ALISON BROD MARKETING + COMMUNICATIONS

BK@abmc-us.com

Source: Burger King

FAQ

What is the Ghost Detector feature in the BK App?

The Ghost Detector is an electromagnetic field detector that allows users to check for paranormal activity at home, available for Royal Perks Members.

When can customers try the Ghost Pepper Whopper?

The Ghost Pepper Whopper is available starting October 10 for a limited time.

What ingredients are in the Ghost Pepper Whopper?

The Ghost Pepper Whopper features a flame-grilled beef patty, spicy queso, crispy jalapeños, bacon, and ghost pepper cheese on an orange and black sesame seed bun.

How long is the Ghost Detector promotion available?

The Ghost Detector promotion runs from October 17 to 31.

What is Burger King's 'Reclaim the Flame' initiative?

The 'Reclaim the Flame' initiative focuses on revitalizing interest in the iconic Whopper.