Designer and Fashion Influencer Carla Rockmore Launches Signature Collection Exclusively with QVC
QVC has announced an exclusive collaboration with fashion designer and influencer Carla Rockmore, launching a new apparel collection. The collection features statement pieces with vibrant colors and patterns, available in sizes XXS to 5X, priced from $49.00 to $115.00. The line premieres on-air November 1st after 'Over 50 and Fabulous'. Rockmore, known as the 'Real Life Carrie Bradshaw' with millions of social media followers, brings her 30-year design experience to QVC's platform, targeting women over 50 with her signature playful approach to fashion.
QVC ha annunciato una collaborazione esclusiva con la stilista e influencer Carla Rockmore, lanciando una nuova collezione di abbigliamento. La collezione presenta pezzi d'effetto con colori e motivi vivaci, disponibili nelle taglie XXS a 5X, con prezzi che vanno da $49,00 a $115,00. La linea debutterà in onda il 1° novembre dopo 'Over 50 and Fabulous'. Rockmore, conosciuta come la 'Carrie Bradshaw della vita reale' con milioni di follower sui social media, porta la sua esperienza trentennale nel design sulla piattaforma di QVC, rivolgendo la sua proposta a donne over 50 con il suo caratteristico approccio giocoso alla moda.
QVC ha anunciado una colaboración exclusiva con la diseñadora de moda e influencer Carla Rockmore, lanzando una nueva colección de ropa. La colección presenta piezas llamativas con colores y patrones vibrantes, disponibles en tallas XXS a 5X, con precios que oscilan entre $49.00 y $115.00. La línea se estrenará al aire el 1 de noviembre después de 'Over 50 and Fabulous'. Rockmore, conocida como la 'Carrie Bradshaw de la vida real' con millones de seguidores en las redes sociales, aporta su experiencia de 30 años en diseño a la plataforma de QVC, enfocándose en mujeres mayores de 50 con su enfoque juguetón característico hacia la moda.
QVC가 패션 디자이너이자 인플루언서인 Carla Rockmore와의 독점 협업을 발표하며 새로운 의류 컬렉션을 출시합니다. 이 컬렉션은 화려한 색상과 패턴을 가진 독특한 아이템들로 구성되어 있으며, XXS부터 5X까지의 사이즈로 제공되고 가격은 $49.00에서 $115.00까지 다양합니다. 이 라인은 'Over 50 and Fabulous' 이후인 11월 1일 방송에서 처음 선보입니다. Rockmore는 소셜 미디어에서 수백만 명의 팔로워를 보유한 '실제 인생의 캐리 브래드쇼'로 알려져 있으며, QVC 플랫폼에 30년의 디자인 경험을 가져와 50세 이상의 여성들을 대상으로 그녀의 기발한 패션 접근 방식을 선보입니다.
QVC a annoncé une collaboration exclusive avec la créatrice de mode et influenceuse Carla Rockmore, lançant une nouvelle collection de vêtements. La collection comprend des pièces remarquables aux couleurs et motifs vifs, disponibles en tailles XXS à 5X, avec des prix allant de $49,00 à $115,00. La ligne sera présentée en direct le 1er novembre après 'Over 50 and Fabulous'. Rockmore, connue comme la 'Carrie Bradshaw de la vie réelle' avec des millions de followers sur les réseaux sociaux, apporte ses 30 ans d'expérience en design à la plateforme QVC, ciblant les femmes de plus de 50 ans avec son approche ludique et distinctive de la mode.
QVC hat eine exklusive Zusammenarbeit mit der Modedesignerin und Influencerin Carla Rockmore angekündigt und lanciert eine neue Bekleidungskollektion. Die Kollektion umfasst auffällige Teile mit lebendigen Farben und Mustern, erhältlich in den Größen XXS bis 5X, mit Preisen von $49,00 bis $115,00. Die Linie wird am 1. November nach 'Over 50 and Fabulous' im Fernsehen vorgestellt. Rockmore, bekannt als die 'Real Life Carrie Bradshaw' mit Millionen von Followern in den sozialen Medien, bringt ihre 30-jährige Design-Erfahrung auf die Plattform von QVC und richtet sich mit ihrem charakteristischen spielerischen Ansatz an Frauen über 50.
- Exclusive partnership with influential designer expands QVC's fashion portfolio
- Inclusive sizing strategy (XXS-5X) targets broader customer base
- Competitive price positioning ($49-$115) appeals to mass market
- None.
Insights
This partnership launch represents a strategic move for QVC, targeting the lucrative and growing market of women over 50. The
The collaboration leverages Rockmore's social media influence (2M+ followers) to potentially drive digital engagement and sales, but success will depend on conversion rates and inventory management. While the partnership adds brand value, it's unlikely to significantly move the needle on QRTEA's overall revenue given the company's broader challenges in the evolving retail landscape.
The Carla Rockmore Collection brings Carla's no-rules fashion philosophy to life, featuring statement-making pieces with a focus on vibrant color palettes, dynamic patterns, and flattering shapes. This collection is designed to inspire women to express themselves fearlessly and inject new energy into their wardrobes. With inclusive sizing ranging from XXS to 5X and prices from
"With a design career spanning over 30 years, Carla Rockmore has seamlessly transitioned from an esteemed designer to a social media sensation, amassing millions of followers," said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC "Her signature playful approach to fashion and celebration of self-expression inspires women over 50 to embrace their individuality and experiment with style, blending bold statement pieces with existing wardrobes. Carla's creativity and social media presence from her iconic two-story closet in
"This collection is all about fun, versatility, and empowerment," said Carla Rockmore. "I wanted to create pieces that make women feel confident and liberated in their style choices. The Carla Rockmore Collection is a celebration of color, pattern, and effortless elegance that can be mixed and matched with any wardrobe. QVC is the perfect home for this collection because they have created a community to celebrate women in their midlife and through this launch, I will be able to inspire a new audience."
The Carla Rockmore Collection designed exclusively for QVC, is available now on QVC.com and premieres on-air Friday, November 1st at 9:00pm EST with Carla Rockmore after the kickoff to Nonstop Holiday weekend with a special Over 50 and Fabulous.
About QVC:
QVC® is a world leader in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) is a Fortune 500 company that includes the Qurate Retail GroupSM portfolio of brands as well as other minority interests. Qurate Retail Group is the largest player in vCommerce and comprises six leading retail brands – QVC, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. For more information, visit qurateretailgroup.com, or follow Qurate Retail Group on YouTube or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.
About Carla Rockmore:
Carla Rockmore is a fashion designer, influencer and social media sensation. Carla went viral on TikTok during the pandemic with her first video in May 2021, and has since amassed more than two million followers across channels. Her career in fashion spans over 30 years designing clothing and accessories in
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SOURCE QVC, Inc.
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