DRIVRZ To Be Promoted On Motortrend.com Reaching Millions Of Drivers

Rhea-AI Summary

PowerBand Solutions (OTCQB: PWWBF) has partnered with MotorTrend Group to promote its DRIVRZ platform via a digital campaign starting April 2021. This initiative aims to bring the DRIVRZ experience—allowing users to buy, lease, sell, and trade vehicles—directly to MotorTrend's 12 million monthly viewers. The platform features a unique virtual marketplace with access to over 4.5 million vehicles and includes components for quick lease approvals and vehicle auctions. The campaign will leverage Source Digital’s technology for enhanced consumer engagement during video content.

Positive

• Strategic partnership with MotorTrend Group enhances brand visibility.
• Potential access to 12 million monthly viewers for DRIVRZ platform.
• DRIVRZ offers a unique virtual marketplace with over 4.5 million vehicles.
• Quick lease approval and user-friendly auction component increase platform attractiveness.

Negative

• None.

VANCOUVER, BC / ACCESSWIRE / April 5, 2021 / PowerBand Solutions Inc. (TSXV:PBX)(OTCQB:PWWBF)(Frankfurt:1ZVA) ("PowerBand", "PBX" or the "Company") has executed a campaign with MotorTrend Group ("MotorTrend"), utilizing Source Digital's newly launched ad unit for activating moments in video, to promote the DRIVRZ™ platform to the MotorTrend audience across their owned and operated digital properties.

The promotion of the DRIVRZ™ platform, which allows drivers and automotive dealers to buy, lease, sell and trade a vehicle from any digital device, from any location, is set to begin in April 2021. MotorTrend is one of the world's leading brands covering the automotive sector, with a monthly digital viewership of 12 million.

"By placing the DRIVRZ™ brand on MotorTrend we are introducing millions of drivers to the DRIVRZ™ experience," said PowerBand CEO Kelly Jennings. "This is an important step to put DRIVRZ™ in front of drivers and automotive dealers across North America, to let them experience a transformed automotive retail experience, where unnecessary middlemen have been removed and transactions are as easy as using Amazon."

MotorTrend's audience will discover DRIVRZ™ is a unique virtual marketplace, where users have access to more than 4.5 million vehicles from their smart phone, tablets or computer. It is designed to offer one-stop shopping for almost every aspect of automotive retail - buying, leasing, selling, auctioning, financing and insuring any vehicle with optimum speed and reach.

For example, DRIVRZ™'s proprietary leasing component can approve leases in seconds. Its auction component - drivrzXchange - allows users to upload their vehicle for auction, without the expense or inconvenience of going to a physical auction, which can have limited access to buyers. DrivrzXchange is being piloted in northwest Arkansas and will be rapidly expanded to key markets.

The DRIVRZ™ MotorTrend campaign will utilize Source Digital ("Source"), a pioneer in expanding consumer engagement in moments in video, which allows for a smarter intersection between brands and advertisers. It will use Source's patented technology to deliver DRIVRZ™ directly into the hands of consumers and automotive dealers whenever they are enjoying their favorite videos on MotorTrend.

Source has worked with start-ups and Fortune 500 companies to successfully place brands and products in front of digital video audiences across North America and the world. Source will extend the DRIVRZ™ application, delivering an intersection of selling, leasing, buying, and financing a consumer's vehicle inside popular video content seen by millions of viewers. Source's platform includes reach into publishers and content companies like MotorTrend, LiveXLive, Golf, NBC Universal, and influencers from music, auto racing, and other pro sports.

"Source was built to evolve video content in order to deliver a value proposition for brands and advertisers that intersects with consumer engagement in real-time based on their interests when watching video. All other Internet based advertising destinations like Search Engines, Social Media environments, and e-Commerce destinations allow brands to intersect and measure consumer engagement in real-time, so why shouldn't video do the same" said Source's CEO Hank Frecon. "Our technology will contextually deliver the entire suite of DRIVRZ™ automotive products directly into video content, taking them directly into the heart of consumer engagement at a precision moment without even pausing the content they're watching."

About Source Digital

Source is an immersive consumer engagement, commerce and advanced advertising platform, designed for the video content creator, brands, and product companies to monetize viewers through real-time engagement of anything in the video. Completely agnostic to any device or screen, Source allows the acquisition of anything in the video through clicking, talking, touching, and listening.

www.sourcedigital.net

About PowerBand Solutions Inc.

PowerBand Solutions Inc., listed on the TSX Venture Exchange and the OTCQB markets, is a fintech provider disrupting the automotive industry. PowerBand's integrated, cloud-based transaction platform facilitates transactions amongst consumers, dealers, funders, and manufacturers (OEMs). It enables them to buy, sell, trade, finance, and lease new and used, electric- and non-electric vehicles, on smart phones or any other online digital devices, from any location. PowerBand's transaction platform, being trademarked under DRIVRZ™, is being made available across North American and global markets.

For further information, please contact:
Kelly Jennings
Chief Executive Officer
E: info@powerbandsolutions.com
P: 866-768-7653

FORWARD-LOOKING STATEMENTS

This news release contains forward-looking statements relating to the Company and other statements that are not historical facts. Forward-looking statements are often identified by terms such as "will", "may", "should", "anticipate", "expects" and similar expressions. All statements other than statements of historical fact, included in this release, including, without limitation, statements regarding future plans and objectives of the Company, are forward looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

The reader is cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. As a result, we cannot guarantee that any forward-looking statement will materialize and the reader is cautioned not to place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated.

Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as at the date of this news release, and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by Canadian securities law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States unless registered under the U.S. Securities Act and applicable state securities laws, unless an exemption from such registration is available.

SOURCE: PowerBand Solutions Inc.

View source version on accesswire.com:
https://www.accesswire.com/638943/DRIVRZ-To-Be-Promoted-On-Motortrendcom-Reaching-Millions-Of-Drivers

FAQ

What is the purpose of PowerBand's campaign with MotorTrend?

PowerBand's campaign aims to promote its DRIVRZ platform to MotorTrend's audience, enhancing brand visibility and user engagement.

When will the DRIVRZ campaign start on MotorTrend?

The campaign is set to begin in April 2021.

How does the DRIVRZ platform benefit consumers?

DRIVRZ allows consumers to buy, lease, sell, and trade vehicles conveniently from any digital device.

What is the expected audience reach for the DRIVRZ campaign?

The campaign expects to reach MotorTrend's monthly viewership of 12 million.

What features does the DRIVRZ platform offer?

Key features include quick lease approvals, a virtual marketplace for 4.5 million vehicles, and an auction component without the need for physical auctions.