Tommy Hilfiger Calls on Social Entrepreneurs to Take on the Tommy Hilfiger Fashion Frontier Challenge

Rhea-AI Summary

PVH Corp. (NYSE: PVH) announces the third edition of the Tommy Hilfiger Fashion Frontier Challenge, open for applications from January 6 to March 8, 2021. This global initiative supports BIPOC entrepreneurs aiming for positive social impact in fashion with awards totaling €200,000 and mentorship opportunities. Since 2018, the Challenge has distributed €350,000 to foster inclusivity and community change. Consumers can also participate as judges to select finalists from 200 applicants. The final event will be held in early 2022.

Positive

• Total prize pool increased to €200,000 for winners.
• Mentorship provided by Tommy Hilfiger's internal experts enhances business growth potential.
• Invitation for consumer participation boosts engagement and community involvement.

Negative

• None.

Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce that applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge open from January 6 until March 8, 2021. The global program aims to support entrepreneurial start-up and scale-up stage businesses that develop solutions that make a positive social impact on the fashion landscape. Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €350,000 to entrepreneurs who stand up for what they believe in and are committed to driving change within their communities. Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, the third edition of the program strives to amplify and support black, indigenous and people of color (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion. Consumers are also invited to get involved and help judge submissions.

“The Tommy Hilfiger Fashion Frontier Challenge puts a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in our industry,” said Tommy Hilfiger. “This year, we want to showcase an even more diverse range of perspectives, ideas and communities by supporting BIPOC entrepreneurs. We have a responsibility to drive change across the fashion landscape, and I am honored to further our commitment to inclusivity and equal representation through the upcoming Tommy Hilfiger Fashion Frontier Challenge.”

Interested businesses are invited to submit project proposals that focus on creating a more inclusive fashion value-chain. Applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept to a prestigious jury panel and associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2022.

In a bid to further its ambitions of inclusivity, Tommy Hilfiger has extended an invitation to consumers to join in as Consumer Judges and help decide this year’s finalists. Consumer Judges will be tasked with narrowing down finalists from 200 to 50, with each being sent at least four applications to judge via the brand’s online microsite. Applications to become a Consumer Judge can be made through https://responsibility.pvh.com/tommy/fashion-frontier-challenge/ and close February 8th.

The following program prizes have been increased from previous years, providing winners with the finance and knowledge to grow their business idea:

• A total of €200,000 awarded between winners and a chance at an additional €15,000 prize for winning the “Audience Favorite Vote”
• A year-long mentorship with global Tommy Hilfiger’s internal experts,
• A place on the INSEAD Social Entrepreneurship Program (ISEP)
• A year-long INSEAD mentorship

“While the fashion industry has taken positive steps towards becoming more inclusive and diverse, there is still more to be done,” said Martijn Hagman, CEO, Tommy Hilfiger Global. “Through the Tommy Hilfiger Fashion Frontier Challenge, we are furthering our commitment towards representation and diversity and helping drive the changes we most want, and need, to see.”

Tommy Hilfiger’s mission is to become a fashion company that Wastes Nothing and Welcomes All; a leading sustainable designer lifestyle company through how it creates its product, manages its operations, and connects with its communities and stakeholders. More information about Tommy Hilfiger’s sustainability journey, which is powered by PVH’s Forward Fashion strategy, can be found on https://global.tommy.com/en_int/about-us-corporate-sustainability.

More information about the Tommy Hilfiger Fashion Frontier Challenge, including how to apply, is available here: https://responsibility.pvh.com/tommy/fashion-frontier-challenge/.

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, and @TommyHilfiger.

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About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

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FAQ

What is the Tommy Hilfiger Fashion Frontier Challenge 2021?

The Tommy Hilfiger Fashion Frontier Challenge 2021 is a global program supporting BIPOC entrepreneurs with initiatives that create a positive impact on the fashion industry.

When can businesses apply for the Tommy Hilfiger Fashion Frontier Challenge?

Applications for the Tommy Hilfiger Fashion Frontier Challenge 2021 can be submitted from January 6 until March 8, 2021.

What are the prizes for the Tommy Hilfiger Fashion Frontier Challenge 2021?

Prizes include a total of €200,000 awarded to winners, a chance to win an additional €15,000, mentorship, and a place in the INSEAD Social Entrepreneurship Program.

Who can become a Consumer Judge for the Tommy Hilfiger Fashion Frontier Challenge?

Consumers interested in participating as judges can apply until February 8, 2021, and will review applications submitted by entrepreneurs.

How much has the Tommy Hilfiger Fashion Frontier Challenge awarded since its inception?

Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €350,000 to various entrepreneurs.