Revman International, Inc. Announces Home License Agreement for Tommy Hilfiger in U.S., Canada and Mexico
Revman International has secured a license agreement with Tommy Hilfiger, a PVH Corp. [NYSE:PVH] subsidiary, for home accessories in North America. The agreement, running through 2029, covers the development, manufacturing, and distribution of home products in the U.S., Canada, and Mexico.
The new TOMMY HILFIGER home collection, launching in Spring 2025, will feature fashion bedding and bath products made from high-quality materials. The collection emphasizes coastal prep design elements, including crisp cottons, signature embroideries, and rich textures. Distribution will occur through major retail channels across all three countries.
Rich Roman, Revman's President and CEO, expressed confidence in the partnership, highlighting Tommy Hilfiger's iconic American style. Karina Spar, PVH's Executive Vice President of Licensing, emphasized Revman's expertise in lifestyle bed and bath products as key to reinforcing the brand's presence in the home category.
Revman International ha acquisito un accordo di licenza con Tommy Hilfiger, una sussidiaria di PVH Corp. [NYSE:PVH], per accessori per la casa in Nord America. L'accordo, valido fino al 2029, riguarda lo sviluppo, la produzione e la distribuzione di prodotti per la casa negli Stati Uniti, in Canada e in Messico.
La nuova collezione per la casa TOMMY HILFIGER, che verrà lanciata nella primavera del 2025, presenterà biancheria da letto e prodotti per il bagno di alta qualità. La collezione enfatizza elementi di design in stile costiero prep, tra cui cotoni freschi, ricami distintivi e texture ricche. La distribuzione avverrà attraverso i principali canali di vendita al dettaglio in tutti e tre i paesi.
Rich Roman, Presidente e CEO di Revman, ha espresso fiducia nella partnership, evidenziando lo stile iconico americano di Tommy Hilfiger. Karina Spar, Vice Presidente Esecutivo delle Licenze di PVH, ha sottolineato l'expertise di Revman nei prodotti per la casa e il bagno come fondamentale per rafforzare la presenza del marchio nella categoria casa.
Revman International ha asegurado un acuerdo de licencia con Tommy Hilfiger, una subsidiaria de PVH Corp. [NYSE:PVH], para accesorios para el hogar en América del Norte. El acuerdo, que se extiende hasta 2029, abarca el desarrollo, fabricación y distribución de productos para el hogar en EE.UU., Canadá y México.
La nueva colección de hogar TOMMY HILFIGER, que se lanzará en la primavera de 2025, contará con ropa de cama de moda y productos de baño fabricados con materiales de alta calidad. La colección enfatiza elementos de diseño de estilo costero, incluyendo algodones frescos, bordados distintivos y texturas ricas. La distribución se llevará a cabo a través de los principales canales minoristas en los tres países.
Rich Roman, Presidente y CEO de Revman, expresó confianza en la asociación, destacando el estilo americano icónico de Tommy Hilfiger. Karina Spar, Vicepresidenta Ejecutiva de Licencias de PVH, enfatizó la experiencia de Revman en productos de cama y baño de estilo de vida como clave para reforzar la presencia de la marca en la categoría del hogar.
Revman International는 PVH Corp. [NYSE:PVH]의 자회사인 Tommy Hilfiger와 북미에서 홈 액세서리 관련 라이센스 계약을 체결했습니다. 2029년까지 유효한 이 계약은 미국, 캐나다, 멕시코에서 홈 제품의 개발, 제조 및 유통을 포괄합니다.
2025년 봄 출시될 새로운 TOMMY HILFIGER 홈 컬렉션은 고품질 소재로 제작된 패션 침대와 욕실 제품을 선보일 예정입니다. 이 컬렉션은 신선한 면직물, 시그니처 자수 및 풍부한 질감을 포함한 해안 프렙 디자인 요소를 강조합니다. 유통은 세 나라의 주요 소매 채널을 통해 이루어질 것입니다.
Revman의 회장 겸 CEO인 Rich Roman은 이 파트너십에 대한 신뢰를 표명하며, Tommy Hilfiger의 상징적인 미국 스타일을 강조했습니다. PVH의 라이센스 부문 수석 부사장인 Karina Spar는 Revman의 라이프스타일 침대 및 욕실 제품에 대한 전문성이 브랜드의 홈 카테고리 내 존재감을 강화하는 데 핵심적이라고 강조했습니다.
Revman International a conclu un accord de licence avec Tommy Hilfiger, une filiale de PVH Corp. [NYSE:PVH], pour des accessoires de maison en Amérique du Nord. L'accord, valable jusqu'en 2029, couvre le développement, la fabrication et la distribution de produits pour la maison aux États-Unis, au Canada et au Mexique.
La nouvelle collection de maison TOMMY HILFIGER, qui sera lancée au printemps 2025, proposera du linge de lit à la mode et des produits de bain fabriqués à partir de matériaux de haute qualité. La collection met l'accent sur des éléments de design côtier prep, y compris des cotons frais, des broderies distinctives et des textures riches. La distribution se fera à travers les principaux canaux de vente au détail dans les trois pays.
Rich Roman, président et PDG de Revman, a exprimé sa confiance dans ce partenariat, soulignant le style américain iconique de Tommy Hilfiger. Karina Spar, vice-présidente exécutive des licences chez PVH, a souligné l'expertise de Revman dans les produits de lit et de bain de style de vie comme étant essentielle pour renforcer la présence de la marque dans la catégorie maison.
Revman International hat eine Lizenzvereinbarung mit Tommy Hilfiger, einer Tochtergesellschaft von PVH Corp. [NYSE:PVH], für Heimaccessoires in Nordamerika gesichert. Die Vereinbarung gilt bis 2029 und umfasst die Entwicklung, Herstellung und den Vertrieb von Heimprodukten in den USA, Kanada und Mexiko.
Die neue TOMMY HILFIGER Home-Kollektion, die im Frühjahr 2025 auf den Markt kommt, wird Mode-Bettwäsche und Badezimmerprodukte aus hochwertigen Materialien präsentieren. Die Kollektion betont Designelemente im Coastal Prep-Stil, einschließlich frischer Baumwolle, markanter Stickereien und reicher Texturen. Die Distribution erfolgt über die großen Einzelhandelskanäle in allen drei Ländern.
Rich Roman, Präsident und CEO von Revman, äußerte sein Vertrauen in die Partnerschaft und hob den ikonischen amerikanischen Stil von Tommy Hilfiger hervor. Karina Spar, Executive Vice President für Lizenzen bei PVH, betonte die Expertise von Revman in Lebensstil-Bett- und Badezimmerprodukten als entscheidend für die Stärkung der Markenpräsenz in der Kategorie Wohnen.
- Secured new license agreement through 2029 for North American market expansion
- Distribution through major retail channels in US, Canada, and Mexico
- Partnership expands PVH's presence in home accessories market
- None.
Insights
The licensing agreement between Revman and Tommy Hilfiger represents a strategic expansion of PVH's brand presence in the home goods sector. The multi-year deal through 2029 provides a stable revenue stream and strengthens Tommy Hilfiger's position in the
The timing aligns with the growing consumer trend of investing in home products, particularly in the premium segment. The "Classic American Cool" positioning should resonate well with Tommy Hilfiger's core demographic and attract new customers in the home category. Historical data from similar licensing deals in the lifestyle sector typically generate
For simplified understanding: Think of this as renting out Tommy Hilfiger's brand name to a company that's really good at making home products. PVH gets paid a percentage of sales without having to manage the manufacturing and distribution, while Revman gets to use a premium brand name to sell their products.
The North American home textiles market context makes this deal particularly noteworthy. Consumer spending patterns show increased investment in home goods, with premium brands capturing a growing share. The multi-channel distribution strategy targeting "all major levels of retail" suggests a balanced approach between mass-market presence and brand positioning.
The Spring 2025 launch timing is optimal, aligning with peak home renovation and decoration seasons. Based on market data, successful lifestyle brand extensions in home categories typically achieve
In simple terms: PVH is expanding Tommy Hilfiger into home products at a time when people are spending more on their homes and they're doing it through a partner who knows how to reach customers through all types of stores across North America.
"We are extremely pleased to be the new home fashion products licensee for Tommy Hilfiger," said Rich Roman, President and CEO of Revman. "We believe that the TOMMY HILFIGER brand is the epitome of iconic American style. The brand reflects the optimism of the American spirit which has become so popular throughout the globe. Revman's collaboration with the very talented team at Tommy Hilfiger is sure to become a great success not only for both our businesses but more importantly for the customers we serve."
"We're thrilled to partner with Revman on our new collection of home essentials," said Karina Spar, Executive Vice President of Licensing at PVH. "As a leading provider of lifestyle bed and bath products, their expertise will help to reinforce the TOMMY HILFIGER brand in the home category through an elevated and expanded consumer offering."
Crafted from the highest quality materials, the new TOMMY HILFIGER home collection offers an elevated selection of essential home goods, including fashion bedding and bath products, that celebrate the brands Classic American Cool heritage.
"Our collaboration with the talented Tommy Hilfiger team focuses on creating elevated essentials for the modern American lifestyle," said Revman's VP of Product Development and Merchandising Laurie Sages. "Inspired by coastal prep, the collection features crisp cottons, signature embroideries, and rich textures, complemented by classic yarn dyes. Each piece showcases thoughtful details and embodies a calm, optimistic spirit that is unmistakably Tommy."
The new TOMMY HILFIGER home collection will launch in Spring 2025. It will be distributed through all major levels of retail distribution in
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world's most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men's, women's and kids' sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were
About PVH Corp.
PVH is one of the world's largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-year history is built on the strength of our brands, our team, and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.
About Revman
Revman headquartered in
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SOURCE Revman
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