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PVH Corp. Appoints Sara Bland as Chief Strategy Officer
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
PVH Corp. announced the appointment of Sara Bland as Executive Vice President and Chief Strategy Officer, effective October 31. Ms. Bland joins from Kontoor Brands, where she led global strategy, and has significant experience at companies like GlaxoSmithKline and PepsiCo. CEO Stefan Larsson highlighted her analytical skills and brand-centric approach as vital to the company's PVH+ strategy aimed at enhancing Calvin Klein and Tommy Hilfiger's growth. Bland expressed enthusiasm for joining the company during this transformative period.
Positive
Appointment of Sara Bland is expected to enhance strategic direction and operational performance.
Bland's background in global strategy and experience with major brands can strengthen PVH's market positioning.
Alignment with the recent launch of the PVH+ Plan could drive growth for Calvin Klein and Tommy Hilfiger.
Negative
None.
NEW YORK--(BUSINESS WIRE)--
PVH Corp. (NYSE:PVH) today announced that Sara Bland will be joining the company as Executive Vice President and Chief Strategy Officer, on October 31. She will join PVH’s Executive Leadership Team (ELT) and report to CEO Stefan Larsson.
Ms. Bland joins PVH from Kontoor Brands, Inc. where she was EVP, Global Strategy, responsible for growth and corporate strategy, consumer insights, innovation platforms and key transformational projects, and was an integral member of the Executive Leadership team. Prior to this, she spent over ten years in senior strategy roles with world-class global consumer organizations, including GlaxoSmithKline and PepsiCo, moving from strategy and marketing to business leadership. Sara began her career with Proctor & Gamble in Canada in sales and marketing roles, before joining Booz Allen Hamilton as a consultant focused on consumer and retail strategy and operations. She received her MBA from Harvard Business School.
Mr. Larsson said, “Sara brings a rare combination of global strategy and operational excellence expertise. She is highly analytical as well as consumer and brand centric, and has a strong, successful track record of partnering with company leaders to operationalize strategies to drive measurable results. Having recently launched our multiyear PVH+ Plan, Sara will play a critical role, working with me and the ELT, in driving our strategy forward to unlock the full potential of Calvin Klein and Tommy Hilfiger and deliver long-term sustainable growth.”
Ms. Bland said, “I’m thrilled to be joining PVH at this incredibly exciting time as the company moves ahead with speed to activate its PVH+ Plan. PVH has a truly unique opportunity to grow two of the most iconic brands in the world across global markets and I look forward to working with the talented team there to help drive the connection between brand, strategy, transformation and growth.”
About PVH Corp.
PVH is one of the world's largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That's the Power of Us. That's the Power of PVH.
What is the significance of Sara Bland's appointment at PVH Corp.?
Sara Bland's appointment as Executive Vice President and Chief Strategy Officer is significant as it brings a wealth of experience in global strategy and brand management, crucial for driving the PVH+ Plan and enhancing brand performance.
When does Sara Bland start at PVH Corp.?
Sara Bland will officially start her role as Executive Vice President and Chief Strategy Officer on October 31.
What is the PVH+ Plan mentioned in the press release?
The PVH+ Plan is a multi-year strategic initiative aimed at unlocking the growth potential of PVH's iconic brands, including Calvin Klein and Tommy Hilfiger.
Who does Sara Bland report to at PVH Corp.?
Sara Bland will report directly to CEO Stefan Larsson as part of the Executive Leadership Team.
