PURA Revenue Model Comes Into Focus As Company Pursues $18 Billion Hemp Market

Rhea-AI Summary

Puration, Inc. (OTC Pink: PURA) has announced a revenue forecast of $1 million for 2022 from its hemp business, with a potential upside of $10 million. The company targets the industrial hemp market through a cooperative branding strategy, focusing on sustainability. Key revenue sources include education, branding, and partnerships, with increased cash flow expected from existing licensing agreements for CBD products. Future growth is anticipated from strategic partnerships and a new brand, Farmersville Hemp, aimed at enhancing sustainability and economic benefits associated with industrial hemp.

Positive

• Forecasted revenue of $1 million for 2022, with potential to reach $10 million.
• New business model focuses on education, branding, and partnerships.
• Growing licensing revenue from CBD products, particularly through partnerships with USMJ and PAOG.
• Strategic partnerships with Alkame Holdings and a cannabis supply company may enhance brand development and revenue potential.

Negative

• None.

Dallas, Texas, Dec. 16, 2021 (GLOBE NEWSWIRE) -- Puration, Inc. (OTC Pink: PURA) today confirmed a 2022 $1 million revenue forecast for its hemp business with a revenue upside potential to $10 million by year end 2022.

PURA is targeting the industrial hemp market with a cooperative branding strategy founded largely on hemp’s potential sustainability impact.

PURA has established a new business model to build an industrial hemp business with 3 sources of revenue – education, branding and partnerships.

PURA’s revenue model is coming into focus as PURA’s licensing revenue grows from the ongoing sales of EVERx CBD Sports Beverage sold by North American Cannabis Holding’s Inc. (OTC Pink: USMJ) under a licensing deal from PURA. PURA’s licensing revenue is also getting another boost as PAO Group, Inc. (OTC Pink: PAOG) now has its “RX” brand CBD nutraceutical products for sale direct to consumers on www.usmj.com.

The CBD market alone is anticipated to grow to $13 billion by 2028, and the Green Technology and Sustainability Market is expected to expand from $9 billion reported in 2021 to over $41 billion by 2028. The industrial hemp industry alone, to include the portion of CBD exclusively from hemp, is anticipated to grow to $18 billion by 2026.

PURA has launched an initiative to build a cooperative of hemp growers and processers all selling under one brand name, Farmersville Hemp, similar to the way that Sun-Maid Raisins collectively markets for growers all selling under one brand name.

PURA plans to establish Farmersville Hemp brand first providing education on the overall potential of leveraging industrial hemp solutions to garner the economic value from implementing sustainable solutions.

Every ton of hemp removes 1.7 tons of carbon form the atmosphere.  Cotton requires 50% more water than hemp to grow. These are just a couple of small examples of the sustainable benefits with economic incentives from implementing hemp strategies. 
The initial $1 million in revenue forecasted for next year conservatively only encompasses revenue coming from its education line of business which is designed to ignite the revenue potential of the branding and partnership business lines. Management indicates the branding and particularly the partnership lines of business have a high potential of contributing revenue next year. Accordingly, management has indicated the possibility that the initial revenue forecast maybe revised upward more than once in the course of 2022.

PURA recently announced conditions are solidifying that could lead to the company realizing more revenue than its forecasted $1 million in 2022.  The current outlook for the potential increase could lead to the company realizing up to $10 million in revenue.  The most substantial increase coming from PURA’s partnership revenue potential.

PURA expects to generate revenue through select strategic partnerships, some of which are already established and disclosed on PURA's financial statement.

PURA has acquired a 5% interest in Alkame Holdings, Inc. (OTC Pink: ALKM) an innovative copacker that has developed a standout expertise in the packaging of hemp extract infused consumable products. PURA expects the partnership with Alkame to be strategic to the development of the Farmersville Brand as Alkame provides key services to Farmersville Brand co-op participants.

PURA has also made a $1 million strategic investment through a limited partnership in a company providing cannabis growing supplies. Again, PURA expects the partnership to be strategic to the development of the Farmersville Brand.  This cannabis growing supply company is anticipated to go public through an IPO next year.

In both instances, PURA expects the partnerships not only to be strategic to the development of the Farmersville Brand, but also to present opportunities for PURA's investment in the partnerships to be monetized with potentially substantial ROIs.

For more information on Puration, visit http://www.purationinc.com

Disclaimer:

This News Release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements, or industry results, to differ materially from any these statements. You are cautioned not to place undue reliance on any those forward-looking statements. Except as otherwise required by the federal securities laws, we undertake no obligation to publicly update or revise any forward-looking statements after the date of this news release. None of such forward-looking statements should be regarded as a representation by us or any other person that the objectives and plans set forth in this News Release will be achieved or be executed.

For More Information Contact:

Puration, Inc.
Brian Shibley,
info@aciconglomerated.com
(800) 861-1350

FAQ

What is the revenue forecast for Puration Inc. (PURA) in 2022?

Puration Inc. (PURA) has a revenue forecast of $1 million for 2022, with a potential upside of $10 million.

What markets is Puration targeting with its hemp business?

Puration is targeting the industrial hemp market, focusing on sustainability and cooperative branding.

How does Puration plan to generate revenue?

Puration plans to generate revenue through education, branding, and strategic partnerships.

What current partnerships are expected to boost revenue for PURA?

Partnerships with North American Cannabis Holdings and PAO Group are expected to boost PURA's revenue through licensing agreements.

What is the goal of the Farmersville Hemp brand launched by PURA?

The Farmersville Hemp brand aims to build a cooperative of hemp growers and processors, enhancing sustainability and economic value.