Peloton and Costco to Partner During Holiday Season to Offer Bike+ at 300 US Costco Stores and Nationwide on Costco.com
Peloton Interactive, Inc. (NASDAQ: PTON) and Costco (NASDAQ: COST) have announced a partnership to sell the Peloton Bike+ in 300 US Costco stores and on Costco.com during the holiday season. Starting November 1, Costco members can purchase an exclusive Bike+ bundle through February 15, 2025, or while supplies last. This marks Peloton's first seasonal retail collaboration in the United States.
The Peloton Bike+ will be self-assembly and is expected to retail for $1,999 in-store and $2,199 online (including delivery), with a 48-month extended warranty. The required All-Access Membership, priced at $44 USD/month, provides unlimited access to Peloton's content library with 16 modalities.
This partnership allows Peloton to expand its third-party retail relationships and create exposure among Costco's 136 million loyal members during the important holiday season.
Peloton Interactive, Inc. (NASDAQ: PTON) e Costco (NASDAQ: COST) hanno annunciato una partnership per vendere il Peloton Bike+ in 300 negozi Costco negli Stati Uniti e su Costco.com durante la stagione delle festività. A partire dal 1 novembre, i membri di Costco possono acquistare un pacchetto esclusivo del Bike+ fino al 15 febbraio 2025, o fino ad esaurimento scorte. Questa è la prima collaborazione al dettaglio stagionale di Peloton negli Stati Uniti.
Il Peloton Bike+ richiederà assemblaggio e si prevede che sarà venduto a $1.999 in negozio e $2.199 online (spese di spedizione incluse), con una garanzia estesa di 48 mesi. L'All-Access Membership, al prezzo di $44 USD/mese, offre accesso illimitato alla libreria dei contenuti di Peloton con 16 modalità.
Questa partnership consente a Peloton di espandere le proprie relazioni di vendita al dettaglio di terze parti e di aumentare la visibilità tra i 136 milioni di membri fedeli di Costco durante l'importante stagione delle festività.
Peloton Interactive, Inc. (NASDAQ: PTON) y Costco (NASDAQ: COST) han anunciado una colaboración para vender la Peloton Bike+ en 300 tiendas Costco en EE.UU. y en Costco.com durante la temporada navideña. A partir del 1 de noviembre, los miembros de Costco podrán adquirir un paquete exclusivo del Bike+ hasta el 15 de febrero de 2025, o hasta agotar existencias. Esta es la primera colaboración estacional de Peloton en el mercado minorista de EE.UU.
La Peloton Bike+ requerirá ensamblaje y se espera que tenga un precio de $1,999 en tienda y $2,199 en línea (incluyendo entrega), con una garantía extendida de 48 meses. La suscripción All-Access, con un costo de $44 USD/mes, proporciona acceso ilimitado a la biblioteca de contenidos de Peloton con 16 modalidades.
Esta colaboración permite a Peloton expandir sus relaciones de venta al por menor con terceros y crear exposición entre los 136 millones de miembros leales de Costco durante la importante temporada navideña.
Peloton Interactive, Inc. (NASDAQ: PTON)와 Costco (NASDAQ: COST)는 300개의 미국 Costco 매장과 Costco.com에서 Peloton Bike+를 판매하는 파트너십을 발표했습니다. 11월 1일부터 Costco 회원들은 2025년 2월 15일까지 또는 물품이 소진될 때까지 독점 Bike+ 번들을 구매할 수 있습니다. 이는 Peloton의 미국에서의 첫 번째 계절별 소매 협업입니다.
Peloton Bike+는 조립이 필요하며, 매장에서는 $1,999, 온라인에서는 $2,199에 판매될 예정입니다(배송 포함) 및 48개월의 연장 보증이 제공됩니다. 필요한 All-Access Membership은 $44 USD/월에 제공되며, Peloton의 16개 모드의 콘텐츠 라이브러리에 대한 무제한 접근이 가능합니다.
이번 파트너십은 Peloton이 제3자 소매 관계를 확장하고 중요한 홀리데이 시즌 동안 Costco의 1억 3600만 충성 고객에게 노출될 수 있도록 합니다.
Peloton Interactive, Inc. (NASDAQ: PTON) et Costco (NASDAQ: COST) ont annoncé un partenariat pour vendre le Peloton Bike+ dans 300 magasins Costco américains et sur Costco.com pendant la saison des fêtes. À partir du 1er novembre, les membres Costco pourront acheter un package exclusif du Bike+ jusqu'au 15 février 2025, ou jusqu'à épuisement des stocks. Cela marque la première collaboration saisonnière de Peloton dans le commerce de détail aux États-Unis.
Le Peloton Bike+ nécessitera un assemblage et devrait être vendu au prix de $1,999 en magasin et $2,199 en ligne (livraison incluse), avec une garantie prolongée de 48 mois. L'abonnement All-Access, au prix de $44 USD/mois, offre un accès illimité à la bibliothèque de contenus de Peloton avec 16 modalités.
Ce partenariat permet à Peloton d'élargir ses relations commerciales avec des détaillants tiers et de se faire connaître auprès des 136 millions de membres fidèles de Costco pendant la saison des fêtes importante.
Peloton Interactive, Inc. (NASDAQ: PTON) und Costco (NASDAQ: COST) haben eine Partnerschaft angekündigt, um das Peloton Bike+ in 300 Costco-Filialen in den USA und auf Costco.com während der Feiertagssaison zu verkaufen. Ab dem 1. November können Costco-Mitglieder ein exklusives Bike+-Paket bis zum 15. Februar 2025 oder solange der Vorrat reicht erwerben. Dies markiert Pelotons erste saisonale Einzelhandelskooperation in den Vereinigten Staaten.
Das Peloton Bike+ ist zur Selbstmontage vorgesehen und soll zu einem Preis von $1.999 im Laden und $2.199 online (inklusive Lieferung) angeboten werden, mit einer 48-monatigen erweiterten Garantie. Die erforderliche All-Access-Mitgliedschaft, die $44 USD/Monat kostet, bietet unbegrenzten Zugang zur Inhaltsbibliothek von Peloton mit 16 Modalitäten.
Diese Partnerschaft ermöglicht es Peloton, seine Beziehungen zum Einzelhandel zu Dritten auszubauen und sich während der wichtigen Feiertagssaison unter Costcos 136 Millionen loyalen Mitgliedern zu präsentieren.
- Partnership with Costco expands Peloton's retail presence to 300 US stores and Costco.com
- Exposure to Costco's 136 million loyal members, potentially reaching new affluent customers
- Extended sales period from November 1 to February 15, 2025, covering key holiday shopping season
- Exclusive Bike+ bundle offered with 48-month extended warranty
- Self-assembly required for Bike+ purchased through Costco
- Additional $44/month All-Access Membership required to access Peloton content
Insights
This partnership between Peloton and Costco is a strategic move that could significantly boost Peloton's sales and market reach. The deal provides Peloton access to Costco's 136 million members, many of whom are affluent consumers - a key demographic for high-end fitness equipment. The timing during the holiday season is particularly advantageous.
The
For Peloton, this move aligns with their strategy to expand third-party retail relationships and could help offset recent financial challenges. It's a potential game-changer for their distribution model, possibly leading to increased sales volume and improved cash flow. Investors should monitor the success of this collaboration, as it may pave the way for future partnerships and expansion into new markets.
This collaboration signifies a shift in Peloton's distribution strategy, moving from a direct-to-consumer model to a more diversified approach. By partnering with Costco, Peloton gains exposure to a vast, loyal customer base known for their purchasing power. This could lead to increased brand awareness and potentially convert Costco members who might not have considered a Peloton product before.
The -time nature of the offer (November 1 to February 15, 2025) creates a sense of urgency that could drive sales. Additionally, Costco's reputation for offering value on quality products aligns well with Peloton's premium positioning, potentially enhancing consumer trust.
This move also allows Peloton to test the waters of seasonal retail collaborations, providing valuable insights for future partnerships. If successful, it could open doors to similar arrangements with other retailers, further expanding Peloton's reach and potentially stabilizing its business model.
This partnership marks Peloton’s first seasonal retail collaboration in
“The Costco brand is incredibly powerful and respected in the US and abroad. Costco members know they are shopping for high quality products from trusted brands with the best value,” said Dion Camp Sanders, Chief Emerging Business Officer, Peloton. “We’re excited to learn from this first seasonal collaboration in the US and hopefully expand distribution of Peloton products to new geographic markets with Costco in the future.”
The Peloton Bike+ will be self assembly, is expected to retail for
About Peloton
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in
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Press:
Letena Lindsay
press@onepeloton.com
Source: Peloton Interactive, Inc.
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