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Pearson's recent research reveals that 69% of UK secondary students want more education about generative artificial intelligence (Gen AI). Nearly 74% believe learning about Gen AI is important for their future, with 38% already using AI tools like ChatGPT daily and 64% considering it vital for their careers.
In response, Pearson launched the Edexcel Extended Project Qualification (EPQ) pathway, allowing A-level students to study Gen AI's role and ethics. The EPQ in AI literacy is equivalent to half an A level and can be integrated into sixth form studies, attracting up to 28 UCAS points.
Despite the enthusiasm, 48% of students feel other countries are ahead in AI education, 22% are unsure what AI is, and 43% lack confidence in understanding AI risks. Pearson aims to address these gaps with their Gen AI literacy pathway, preparing students for an AI-driven future.
Pearson's Connections Academy has partnered with the Future Business Leaders of America (FBLA) to provide middle and high school students with practical experiences in business and IT careers. This strategic alliance aims to bridge the gap between academic learning and professional environments by offering real-world experiences and connections to FBLA's collegiate and industry partners. According to the U.S. Bureau of Labor Statistics, employment in business, finance, and IT is projected to grow significantly, highlighting the importance of early career development. The partnership includes mentorship, training, and participation in competitive events, helping students develop essential skills like leadership, communication, and technical expertise. The initiative also offers a tri-credit approach that allows students to earn high school credit, micro-credentials, and college credit simultaneously.
PDRI by Pearson has released a virtual interview tool on its Palladium assessment platform to revolutionize the hiring process by providing structured interviews that predict candidate performance accurately. The tool incorporates best practices from industrial and organizational psychology, ensuring fair and unbiased hiring decisions. PDRI's assessment platform, Palladium, offers a seamless assessment experience with modern interfaces and stringent security standards.
Pearson is set to introduce generative AI study tools into global editions of its higher education titles, expanding to Australia, Asia-Pacific, Canada, the Middle East, and Europe by August 2024. The tools have shown positive feedback in the US with 75% of students finding them helpful. The company aims to provide personalized support to students internationally, enhancing the learning experience.
