Refuel Agency Broadens Its Higher Education Focus with Thinking Cap Agency Consolidation

Rhea-AI Summary

Refuel Agency, based in Santa Barbara, has integrated with Thinking Cap Agency, enhancing its offerings in higher education marketing. This new collaboration aims to tackle enrollment challenges faced by institutions, focusing on military, teen, college, and multicultural markets. Thinking Cap, renowned for its proprietary research and marketing solutions, will benefit from Refuel's extensive audience engagement. The headquarters for Thinking Cap will remain in Princeton, NJ, while Refuel continues its operations in California.

Positive

• Refuel Agency's integration with Thinking Cap broadens its service offerings in higher education marketing.
• The collaboration aims to enhance enrollment marketing strategies, addressing challenges faced by educational institutions.
• Thinking Cap's proprietary research and database of prospective students will strengthen marketing efforts.
• Refuel Agency's established history and audience targeting can lead to increased enrollment growth for client universities.

Negative

• None.

SANTA BARBARA, Calif. and PRINCETON, N.J., Feb. 8, 2022 /PRNewswire/ -- Refuel Agency, a standout provider of Media + Marketing services specializing in and reaching select niche audiences throughout the United States, is integrating with Thinking Cap Agency as the higher education division under the Refuel umbrella of offerings to military, teen, college, and multicultural markets.

Thinking Cap Agency is a collaborative digital media and content marketing partner to higher education institutions across the U.S. for specialized enrollment marketing. Thinking Cap markets for all areas of education with primary focus on graduate, transfer, online, and professional and continuing education recruitment.

Derek White, CEO of Refuel Agency, explains, "Refuel Agency has been successfully reaching military audiences for enrollment marketing and Thinking Cap's continuing education focus will further deepen and broaden our offerings. In turn, Thinking Cap Agency will benefit from our unparalleled youth and multicultural consumer audience engagement. With the enrollment challenges that colleges are facing, Thinking Cap will be an excellent complement to Refuel Agency."

Timothy Gerstmyer, President of Thinking Cap, envisions multiple advantages by joining forces. "Our combined resources, along with Refuel's thirty-year history of successful niche audience targeting, and proprietary research, will allow Thinking Cap to make a bigger impact on our university partner enrollment growth. With Refuel's success in military higher education, we can now truly address any enrollment need for our university clients."

Thinking Cap has become a well-known agency for colleges and universities looking to increase enrollment. The company has a unique position in the industry with its proprietary research, database of millions of prospective students, omni-channel marketing solutions including U-Social short-form video storytelling, and transparent reporting and analysis.

While Refuel Agency is headquartered in sunny Santa Barbara, the Thinking Cap division will remain headquartered in Princeton, NJ.

About Refuel Agency

Refuel is the largest provider of Media + Marketing services for brands and agencies to reach military, teen, college and multicultural audiences. Refuel is the agency for agencies and for over 30 years has worked with almost half of all Fortune 500 companies, as well as most top 100 agencies and hundreds of boutique agencies, reaching over $1.5B in total billings. Previously part of Alloy Media, Refuel Agency is majority owned by Prospect Capital (NASDAQ: PSEC) a leading Business Development Company with over $6B in investment assets. Refuel is headquartered in Santa Barbara with offices in New York, Los Angeles and Princeton. www.refuelagency.com

View original content:https://www.prnewswire.com/news-releases/refuel-agency-broadens-its-higher-education-focus-with-thinking-cap-agency-consolidation-301477166.html

SOURCE Refuel Agency

FAQ

What is the significance of Refuel Agency's integration with Thinking Cap Agency?

The integration enhances Refuel's service offerings in higher education marketing and addresses enrollment challenges faced by institutions.

How will the collaboration between Refuel Agency and Thinking Cap Agency impact marketing strategies?

The collaboration aims to leverage proprietary research and audience engagement to improve enrollment marketing strategies for educational institutions.

Where will the Thinking Cap Agency be headquartered after the integration?

Thinking Cap Agency will maintain its headquarters in Princeton, NJ, while Refuel is headquartered in Santa Barbara, CA.

What markets does Refuel Agency focus on?

Refuel Agency specializes in military, teen, college, and multicultural markets across the United States.

What kind of research capabilities does Thinking Cap Agency bring to Refuel Agency?

Thinking Cap Agency offers proprietary research and a database of millions of prospective students to enhance marketing efforts.