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New Jersey Devils and Prudential Financial expand groundbreaking business and marketing program for Black entrepreneurs
Rhea-AI Impact
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Rhea-AI Summary
Prudential Financial (NYSE: PRU) partners with the New Jersey Devils to expand its Buy Black program, offering premier brand placement on the Devils' helmets to a Black-owned business for 13 games. This initiative aims to provide greater visibility and support for Black entrepreneurs. Interested companies can apply until October 29, with the selected business announced in mid-November. Prudential will also donate 200 helmets to Black youth hockey programs in New Jersey. This collaboration highlights Prudential's commitment to community empowerment through sports.
Positive
Prudential Financial expands its Buy Black program to support Black-owned businesses.
Premier helmet brand placement provides significant marketing exposure to a selected Black-owned business.
Collaboration includes donating 200 helmets to Black youth hockey programs in New Jersey.
Negative
None.
Prudential Financial to donate premier helmet brand position to Black-owned, New Jersey-based business for 13 games
NEWARK, N.J.--(BUSINESS WIRE)--
The New Jersey Devils and Prudential Financial, Inc. (NYSE: PRU) announce the expansion of their groundbreaking Buy Black business program to support and amplify business opportunities for Black entrepreneurs; and, in a National Hockey League and sports industry first, Prudential Financial will donate its premier brand placement on the Devils helmet to a Black-owned, New Jersey-based business for 13 select games, creating unprecedented business and marketing exposure.
Susan Somersille Johnson, Chief Marketing Officer, Prudential Financial (Photo: Business Wire)
The Devils Buy Black Program Presented by Prudential Financial will identify Black-owned businesses in New Jersey and provide marketing and business consultation, advertising exposure, financial wellness counseling with a Prudential Financial advisor, local networking opportunities and more. Interested companies can submit applications for the 2021-22 season between Oct. 13 and 29 at devils.nhl.com/buyblack. The selected company will be named mid-November and will be seen on helmets starting Dec. 8.
“With hometown sports fans and the world watching, we’re proud to spotlight Black entrepreneurs on and off the ice. In partnership with the New Jersey Devils, we’re providing businesses with support, visibility and financial guidance to help them grow, thrive and win,” said Susan Somersille Johnson, Prudential Financial’s chief marketing officer.
For the second year, Prudential Financial will donate 200 helmets to Black youth ice hockey programs in New Jersey.
“This partnership with Prudential Financial is about amplifying the power of sports and live entertainment to drive meaningful change in our community,” said New Jersey Devils President Jake Reynolds. “Among the elements that makes this partnership so impactful is the aligned values that our organizations share. That Prudential Financial would donate the most powerful brand and marketing placement opportunity in professional sports to a Black-owned business, should truly be an inspiration to mindful brands and professional sports leagues and teams across the globe.”
The New Jersey Devils and Prudential Financial became the first team in NHL history to announce a helmet brand partnership on Dec. 22, 2020.
About Prudential Financial:
Prudential Financial, Inc. (NYSE: PRU), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of June 30, 2021, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit news.prudential.com.
About The New Jersey Devils:
The New Jersey Devils are part of the 31-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they are entering their 37th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at NewJerseyDevils.com, on Facebook, Twitter, and Instagram. The New Jersey Devils organization is a Harris Blitzer Sports & Entertainment property.
What is Prudential Financial's partnership with the New Jersey Devils about?
Prudential Financial's partnership with the New Jersey Devils focuses on expanding the Buy Black program, which supports Black-owned businesses by offering brand placement on the Devils' helmets.
When will Prudential Financial's helmet brand placement start?
The helmet brand placement will begin on December 8.
How can Black-owned businesses apply for the Buy Black program?
Black-owned businesses can apply for the Buy Black program until October 29 by visiting the Devils' official page.
How many helmets is Prudential Financial donating to youth hockey programs?
Prudential Financial is donating 200 helmets to Black youth hockey programs in New Jersey.
What is the significance of Prudential Financial's helmet branding initiative?
This initiative is noteworthy as it is the first of its kind in the NHL, providing unprecedented marketing exposure while supporting community empowerment.
