Pursuit Completes Acquisition of the Jasper SkyTram in Jasper National Park
Pursuit Attractions and Hospitality (NYSE: PRSU) has completed the acquisition of the Jasper SkyTram in Jasper National Park for CAD $23.7 million (approximately USD $17 million). The deal includes a renewable long-term lease with Parks Canada with nearly 30 years remaining.
The Jasper SkyTram is a significant tourism destination that offers visitors an accessible mountain experience, ascending 2,263 meters (8,081 feet) up Whistlers Mountain. The attraction features an interpretive boardwalk, hiking trails access, and culinary offerings.
Under GM Todd Noble's leadership, Pursuit plans to invest in refreshing and renewing this landmark while working with the community, Parks Canada, and tourism partners to ensure Jasper's sustainable growth as they enter 2025.
Pursuit Attractions and Hospitality (NYSE: PRSU) ha completato l'acquisizione del Jasper SkyTram nel Parco Nazionale Jasper per 23,7 milioni di CAD (circa 17 milioni di USD). L'accordo include un contratto di locazione a lungo termine rinnovabile con Parks Canada con quasi 30 anni rimanenti.
Il Jasper SkyTram è una meta turistica significativa che offre ai visitatori un'esperienza montana accessibile, salendo a 2.263 metri (8.081 piedi) sul Monte Whistler. L'attrazione dispone di un percorso pedonale interpretativo, sentieri escursionistici e offre opzioni gastronomiche.
Sotto la leadership del GM Todd Noble, Pursuit prevede di investire nel rinnovamento di questo punto di riferimento collaborando con la comunità, Parks Canada e i partner turistici per garantire una crescita sostenibile di Jasper mentre si avvicinano al 2025.
Pursuit Attractions and Hospitality (NYSE: PRSU) ha completado la adquisición del Jasper SkyTram en el Parque Nacional Jasper por 23,7 millones de CAD (aproximadamente 17 millones de USD). El acuerdo incluye un contrato de arrendamiento a largo plazo renovable con Parks Canada con casi 30 años restantes.
El Jasper SkyTram es un destino turístico significativo que ofrece a los visitantes una experiencia montañosa accesible, ascendiendo a 2,263 metros (8,081 pies) en la Montaña Whistler. La atracción cuenta con un sendero interpretativo, acceso a rutas de senderismo y opciones gastronómicas.
Bajo el liderazgo del GM Todd Noble, Pursuit planea invertir en la renovación de este emblema mientras trabaja con la comunidad, Parks Canada y socios turísticos para asegurar el crecimiento sostenible de Jasper a medida que se acercan al 2025.
퍼수잇 어트랙션스 앤드 호스피탈리티 (NYSE: PRSU)는 재스퍼 스카이 트램을 재스퍼 국립공원에서 CAD $23.7 million (약 USD $17 million)에 인수했습니다. 이 거래에는 거의 30년의 잔여 기간이 있는 Parks Canada와의 재계약 가능한 장기 임대 계약이 포함되어 있습니다.
재스퍼 스카이 트램은 방문객들에게 접근 가능한 산의 경험을 제공하는 중요한 관광지로, 위슬러 산까지 2,263미터(8,081피트) 올라갑니다. 이 명소에는 해설 보드워크, 하이킹 코스 접근 및 요리 제공이 있습니다.
토드 노블 GM의 지도 하에, 퍼수잇은 이 랜드마크의 새롭게 하고 갱신하기 위해 지역 사회, Parks Canada 및 관광 파트너와 협력할 계획입니다. 그들은 2025년에 들어서며 재스퍼의 지속 가능한 성장을 보장할 것입니다.
Pursuit Attractions and Hospitality (NYSE: PRSU) a finalisé l'acquisition du Jasper SkyTram dans le Parc National Jasper pour 23,7 millions CAD (environ 17 millions USD). L'accord comprend un bail à long terme renouvelable avec Parks Canada avec près de 30 ans restants.
Le Jasper SkyTram est une destination touristique importante qui offre aux visiteurs une expérience montagnarde accessible, montant à 2 263 mètres (8 081 pieds) sur le Mont Whistler. L'attraction dispose d'une promenade interprétative, d'un accès à des sentiers de randonnée et d'offres culinaires.
Sous la direction du GM Todd Noble, Pursuit prévoit d'investir dans le rafraîchissement et le renouvellement de ce point de repère tout en travaillant avec la communauté, Parks Canada et des partenaires touristiques pour garantir la croissance durable de Jasper à l'approche de 2025.
Pursuit Attractions and Hospitality (NYSE: PRSU) hat die Übernahme der Jasper SkyTram im Jasper-Nationalpark für 23,7 Millionen CAD (ca. 17 Millionen USD) abgeschlossen. Der Deal umfasst einen erneuerbaren langfristigen Mietvertrag mit Parks Canada, der noch fast 30 Jahre läuft.
Die Jasper SkyTram ist ein bedeutendes Touristenziel, das Besuchern ein zugängliches Bergerlebnis bietet, indem sie auf 2.263 Meter (8.081 Fuß) auf den Whistlers Mountain aufsteigt. Die Attraktion verfügt über einen interpretativen Gehweg, Zugang zu Wanderwegen und gastronomische Angebote.
Unter der Leitung von GM Todd Noble plant Pursuit, in die Auffrischung und Erneuerung dieses Wahrzeichens zu investieren und mit der Gemeinschaft, Parks Canada und Tourismuspartnern zusammenzuarbeiten, um das nachhaltige Wachstum von Jasper bis 2025 sicherzustellen.
- Strategic acquisition of major tourist attraction in Jasper National Park
- Long-term lease security with Parks Canada (nearly 30 years remaining)
- Established revenue-generating asset with existing infrastructure
- Integration into Pursuit's existing Canadian Rockies operations
- Significant capital outlay of CAD $23.7 million
- Additional investment needed for planned refresh and renewal
Insights
The
The transaction's valuation appears reasonable given the asset's unique market position and monopolistic characteristics within the park. Current tourism trends show increasing demand for accessible outdoor experiences, which aligns perfectly with the SkyTram's value proposition. The year-round operational capability and diverse revenue streams (tickets, retail, culinary) provide multiple growth vectors.
For investors, this acquisition strengthens Pursuit's market presence in the Canadian Rockies and diversifies its revenue base. The company's track record in operating similar attractions suggests potential for operational synergies and margin improvements through integration with existing infrastructure.
This acquisition significantly enhances Pursuit's dominance in the high-end experiential tourism market. The Jasper SkyTram is a critical tourism asset that captures the growing demographic seeking accessible adventure experiences. The attraction's ability to serve visitors of all abilities is particularly valuable as the industry trends toward inclusive tourism.
The strategic timing of this acquisition coincides with the post-pandemic surge in outdoor tourism and growing preference for natural destinations. The SkyTram's unique positioning at 2,263 meters provides unparalleled views that can't be replicated by competitors, creating a sustainable competitive advantage. The planned refresh and renewal indicate potential for premium pricing and enhanced visitor experiences, likely leading to improved revenue per visitor.
“Today, we warmly welcome the Jasper SkyTram to Pursuit,” said Stuart Back, Chief Operating Officer, Banff Jasper Collection by Pursuit. “Led by GM Todd Noble and his strong local team, we are committed to the long-term investment of this iconic attraction, in ensuring its continued legacy as an important tourism pillar, and in creating an exceptional hospitality experience for guests and staff.”
The accessible mountain experience provides visitors of all ages and abilities the chance to ascend 2,263 meters (8,081 feet), up Whistlers Mountain via tram while taking in 360-degree national park views. Amenities on site include an interpretive boardwalk, easy access to hiking trails, and light culinary offerings.
“Pursuit has a long-standing history of delivering exceptional guest experiences throughout the Canadian Rockies. Together with the experienced Jasper SkyTram team, we look forward to finalizing our plans to invest in the refresh and renewal of this important
The purchase price was
For more information on the Jasper SkyTram visit jasperskytram.com
Images of the Jasper SkyTram can be accessed here. Photo credit: Jasper SkyTram by Pursuit
About Pursuit
Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU), is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in
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For media inquiries, please contact:
Tanya Otis, Pursuit
Email: totis@pursuitcollection.com | Phone: 587.222.4686
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Source: Pursuit
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