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Jasper Receives $5.5 million Donation Pledge to Support Long Term Recovery

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Pursuit (NYSE: PRSU) and other leading tourism companies have collectively pledged over $5.5 million to support Jasper's recovery from last summer's wildfires and promote sustainable tourism growth. The initiative includes $3 million from Pursuit, $1.5 million from Fairmont Jasper Park Lodge, $1 million from Rocky Mountaineer, and approximately $300,000 from Jasper Brewing and Maligne Range.

The funds will be managed through trusted community organizations including the Banff Community Foundation and Jasper Community Team Society, focusing on high-impact recovery projects, local businesses, and community programs. The initiative aims to strengthen Jasper's position as a premier travel destination and support the community's long-term prosperity.

Pursuit (NYSE: PRSU) e altre importanti aziende turistiche hanno collettivamente promesso oltre 5,5 milioni di dollari per sostenere la ripresa di Jasper dagli incendi boschivi dello scorso estate e promuovere una crescita del turismo sostenibile. L'iniziativa include 3 milioni di dollari da Pursuit, 1,5 milioni di dollari dal Fairmont Jasper Park Lodge, 1 milione di dollari da Rocky Mountaineer e circa 300.000 dollari da Jasper Brewing e Maligne Range.

I fondi saranno gestiti attraverso organizzazioni comunitarie fidate, tra cui la Banff Community Foundation e la Jasper Community Team Society, concentrandosi su progetti di recupero ad alto impatto, attività locali e programmi comunitari. L'iniziativa mira a rafforzare la posizione di Jasper come destinazione turistica di eccellenza e a sostenere la prosperità a lungo termine della comunità.

Pursuit (NYSE: PRSU) y otras importantes empresas turísticas se han comprometido colectivamente a aportar más de 5,5 millones de dólares para apoyar la recuperación de Jasper tras los incendios forestales del verano pasado y promover el crecimiento del turismo sostenible. La iniciativa incluye 3 millones de dólares de Pursuit, 1,5 millones de dólares de Fairmont Jasper Park Lodge, 1 millón de dólares de Rocky Mountaineer y aproximadamente 300,000 dólares de Jasper Brewing y Maligne Range.

Los fondos serán gestionados a través de organizaciones comunitarias de confianza, incluyendo la Banff Community Foundation y la Jasper Community Team Society, enfocándose en proyectos de recuperación de alto impacto, negocios locales y programas comunitarios. La iniciativa tiene como objetivo fortalecer la posición de Jasper como un destino turístico de primer nivel y apoyar la prosperidad a largo plazo de la comunidad.

Pursuit (NYSE: PRSU)와 다른 주요 관광 회사들은 지난 여름의 산불로부터 자스퍼의 회복을 지원하고 지속 가능한 관광 성장을 촉진하기 위해 총 550만 달러 이상을 기부하겠다고 약속했습니다. 이 이니셔티브에는 Pursuit의 300만 달러, Fairmont Jasper Park Lodge의 150만 달러, Rocky Mountaineer의 100만 달러, 그리고 약 30만 달러가 Jasper Brewing과 Maligne Range에서 포함됩니다.

기금은 Banff Community Foundation과 Jasper Community Team Society 등 신뢰할 수 있는 지역 사회 조직을 통해 관리되며, 고임팩트 회복 프로젝트, 지역 비즈니스 및 지역 사회 프로그램에 초점을 맞춥니다. 이 이니셔티브는 자스퍼를 주요 여행지로서의 입지를 강화하고 지역 사회의 장기적인 번영을 지원하는 것을 목표로 합니다.

Pursuit (NYSE: PRSU) et d'autres entreprises touristiques de premier plan se sont engagées collectivement à verser plus de 5,5 millions de dollars pour soutenir la récupération de Jasper après les incendies de forêt de l'été dernier et promouvoir une croissance du tourisme durable. L'initiative comprend 3 millions de dollars de Pursuit, 1,5 million de dollars du Fairmont Jasper Park Lodge, 1 million de dollars de Rocky Mountaineer et environ 300 000 dollars de Jasper Brewing et Maligne Range.

Les fonds seront gérés par des organisations communautaires de confiance, notamment la Banff Community Foundation et la Jasper Community Team Society, en se concentrant sur des projets de récupération à fort impact, des entreprises locales et des programmes communautaires. L'initiative vise à renforcer la position de Jasper en tant que destination de voyage de premier plan et à soutenir la prospérité à long terme de la communauté.

Pursuit (NYSE: PRSU) und andere führende Tourismusunternehmen haben sich gemeinsam verpflichtet, über 5,5 Millionen Dollar zu spenden, um Jasper bei der Erholung von den Waldbränden des letzten Sommers zu unterstützen und nachhaltiges Wachstum im Tourismus zu fördern. Die Initiative umfasst 3 Millionen Dollar von Pursuit, 1,5 Millionen Dollar von Fairmont Jasper Park Lodge, 1 Million Dollar von Rocky Mountaineer und etwa 300.000 Dollar von Jasper Brewing und Maligne Range.

Die Mittel werden über vertrauenswürdige Gemeinschaftsorganisationen wie die Banff Community Foundation und die Jasper Community Team Society verwaltet, wobei der Fokus auf hochwirksamen Wiederherstellungsprojekten, lokalen Unternehmen und Gemeinschaftsprogrammen liegt. Die Initiative zielt darauf ab, Jaspers Position als erstklassiges Reiseziel zu stärken und den langfristigen Wohlstand der Gemeinschaft zu unterstützen.

Positive
  • Secured $5.5 million in collective funding for community recovery and growth
  • Transparent fund management through established community organizations
  • Strategic partnership with major tourism companies demonstrating long-term commitment
Negative
  • Recent wildfire damage impacting tourism operations
  • Recovery efforts requiring substantial financial investment
  • Extended three-year timeline for fund deployment indicating long recovery period

-Pursuit, Fairmont Jasper Park Lodge and Rocky Mountaineer to lead collective initiative to support Jasper recovery and long-term growth following wildfires-

JASPER, Alberta--(BUSINESS WIRE)-- A group of leading tourism companies have collectively pledged over $5.5 million to help the Jasper community recover from last summer’s unprecedented wildfires and support sustainable tourism growth and revitalization in the beloved Canadian mountain town.

The collaborative initiative, led by Pursuit, Fairmont Jasper Park Lodge, Rocky Mountaineer, and Jasper Brewing and Maligne Range Distilling, focuses on supporting Jasper’s ongoing recovery and restoration efforts while creating a foundation for community prosperity and strengthening Jasper’s position as a premier travel destination.

“This donation underscores Pursuit’s deep commitment to the people of Jasper,” said Stuart Back, Chief Operating Officer, Banff Jasper Collection by Pursuit. “To help drive the town’s continued recovery, these funds are an investment in a sustainable future that benefits visitors, local businesses, and the national park we all treasure. We stand with our community and tourism partners in rebuilding and strengthening Jasper as a premier destination, and we welcome others to join us in ensuring a resilient future for the region.”

A cornerstone of Alberta’s tourism industry, Jasper is an iconic Canadian mountain experience in one of Canada’s oldest national parks, visited by millions of Canadians and travellers from around the globe every year.

“The wildfires have had a profound impact, and we continue to be deeply grateful for the efforts of first responders who worked relentlessly to protect and support our community,” said Garrett Turta, General Manager, Fairmont Jasper Park Lodge. “For over a century, our resort has stood alongside Jasper through both triumphs and challenges—and, together with our partners, we are committed to investing in its recovery, helping to rebuild and reaffirm Jasper’s position as one of Canada’s most cherished destinations.”

Over the next three years, the collective pledge includes:

  • $3 million from Pursuit, an attractions and hospitality brand with a collection of world-class experiences in the Canadians Rockies.
  • $1.5 million from Fairmont Jasper Park Lodge, an iconic luxury resort in the heart of Jasper National Park.
  • $1 million from Rocky Mountaineer, a world-renowned luxury train company.
  • Upwards of $300,000 from Jasper Brewing and Maligne Range in Jasper through auction proceeds.

“Jasper is home to our team members and has been welcoming our guests from around the world for 35 years. As part of this donation pledge, we will work with our tourism partners, community organizations, and businesses to support the community's full recovery and future growth. We are wholly committed to contributing to a vibrant, welcoming Jasper for decades to come,” said Tristan Armstrong, CEO, Rocky Mountaineer.

Funds will be organized as a collaborative initiative and independently and transparently stewarded through trusted community organizations including the Banff Community Foundation and Jasper Community Team Society. This structure will help direct resources to high-impact recovery projects, local businesses, and community programs aimed at building long-term success for Jasper and its residents.

About Pursuit

Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU), is an attractions and hospitality company that owns and operates a collection of inspiring and unforgettable experiences in iconic destinations in the United States, Canada, and Iceland. Pursuit’s elevated hospitality experiences include 15 world-class point-of-interest attractions and 28 distinctive lodges, along with integrated restaurants, retail and transportation that enable visitors to discover and connect with stunning national parks and renowned global travel locations. For more information visit pursuitcollection.com.

About Rocky Mountaineer

Rocky Mountaineer offers luxury train journeys that showcase some of the most spectacular scenery North America has to offer. Rocky Mountaineer offers four rail routes: three that connect Vancouver to the Canadian Rockies towns of Banff, Lake Louise and Jasper in Western Canada; and a fourth route that travels between Denver, Colorado and Moab, Utah in the Southwest United States. It is a must-do travel experience that offers unparalleled journeys in its spacious glass-domed train coaches thanks to the incredible scenery, delicious cuisine, friendly service, and social atmosphere. Since it was founded in 1990, Rocky Mountaineer has welcomed more than 2.3 million guests and become the largest privately-owned tourist train in the world. www.rockymountaineer.com

About Fairmont Jasper Park Lodge

Fairmont Jasper Park Lodge, a century-old icon nestled in the heart of the Canadian Rockies, offers a luxurious wilderness retreat that has captivated guests since 1922. This grand resort, featuring a stately main lodge surrounded by private cabins, provides an authentic Rocky Mountain experience amidst breathtaking natural beauty. With a rich heritage of creating unforgettable memories, Fairmont Jasper Park Lodge continues to be a sanctuary where modern luxury meets timeless wilderness, inviting guests to unplug, reconnect with nature, and indulge in the majesty of Jasper National Park. fairmont.com

For media inquiries, please contact:

Tanya Otis

Email: totis@pursuitcollection.com | Phone: 587.222.4686



For investor inquiries, please contact:

Carrie Long or Michelle Porhola

Email: ir@pursuitcollection.com | Phone: 602.207.2681

Source: Pursuit

FAQ

How much did Pursuit (PRSU) pledge for Jasper's wildfire recovery?

Pursuit (PRSU) pledged $3 million as part of the total $5.5 million collective initiative for Jasper's wildfire recovery and sustainable tourism growth.

When will the $5.5 million recovery funds be distributed in Jasper?

The collective pledge will be distributed over the next three years through the Banff Community Foundation and Jasper Community Team Society.

Which organizations are participating in Jasper's $5.5 million recovery initiative?

The initiative is led by Pursuit (PRSU), Fairmont Jasper Park Lodge, Rocky Mountaineer, and Jasper Brewing and Maligne Range Distilling.

How will the $5.5 million recovery funds be managed in Jasper?

The funds will be independently and transparently stewarded through trusted community organizations, focusing on recovery projects, local businesses, and community programs.

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