SICO Paint by PPG Unveils 2022 Colour of the Year: Cool Current

Rhea-AI Summary

PPG's SICO® paint brand has announced its 2022 Colour of the Year, Cool Current (6199-42), a grey-green hue reflecting healing and nature's resiliency. With nearly half of Canadians planning home renovations, this colour aims to uplift living spaces post-pandemic. Shifts in consumer preferences show a move from neutral tones to more vibrant colours, as well as a trend toward creating individual spaces in homes due to remote work. PPG's Global Colour Forecasting Workshop highlighted themes of resilience and inspiration from nature, revealing a focus on personal expression in home design.

Positive

• SICO®'s 2022 Colour of the Year, Cool Current, reflects current consumer preferences for vibrant colours, indicating a potential increase in paint sales.
• Survey data showing nearly half of Canadians planning renovations aligns with increased demand for home improvement products.

Negative

• None.

Soothing grey-green represents healing, regrowth, resiliency amid pandemic

TORONTO--(BUSINESS WIRE)-- After a year of stay-at-home orders and living in a largely digital world with too few IRL (in-real-life) moments, Canadians are craving authenticity, nature and meaningful human interaction. This reality has inspired SICO® paint brand by PPG to select Cool Current (6199-42) – a sophisticated, grounded, versatile and highly-adaptable grey-green – as its 2022 Colour of the Year.

The SICO® paint brand by PPG selected Cool Current (6199-42) – a sophisticated, grounded, versatile and highly-adaptable grey-green – as its 2022 Colour of the Year. (Photo: Business Wire)

Cool Current is a relaxed yet enticing green that represents regrowth, mimicking nature’s resiliency and blending in with nearly any environment, inside or outside. Emulating the feeling of soothing aloe vera or a fragrant plant, it brightens any space with organic liveliness.

“Not only have people’s life priorities shifted following a year of uncertainty amid lockdowns, but so have their colour preferences, with many homeowners eager to make uplifting changes to their living environments,” said Martin Tustin-Fuchs, senior marketing manager, Sico paint brand by PPG.

Tustin-Fuchs points to a recent survey that shows almost half of Canadians have already done or are planning to do home renovations as a result of the pandemic.

“We’re seeing a consumer revolution of sorts as people shift away from the stark, neutral palettes popular in the last few years and opt instead for more saturated hues that are guiding us into a new era of home design,” Tustin-Fuchs said. “This new era also includes a move from open concept living spaces to individual rooms to create privacy and compartmentalize working life from personal – a trend triggered by the rise in remote working and learning over the last year.”

As part of PPG’s annual Global Colour Forecasting Workshop, the company’s experts uncovered that consumers are more inclined to adopt more colourful selections after difficult inflection points throughout history, often seen during the Roaring Twenties or after the Great Depression. As part of this cyclical history, PPG is seeing post-pandemic optimism infiltrating commercial and residential design spaces so many can create a sense of escapism. Just as trends in the 1920s were marked by opulence, metallics, rich woods, layers, moody colours and angular shapes, today’s home decor is drawing inspiration from the Antiquity, Baroque and Renaissance eras of art, sculpture and architectural forms. This colourful embrace is thought to reflect an optimistic rebellion, which is a sign of personal expression or soothing self-care.

Resilience, the need for connection and inspiration from nature were recurring themes at PPG’s Global Colour Forecasting Workshop. This annual event brings together more than 30 PPG global colour stylists from the automotive, consumer electronics, aerospace, and home paint and stain industries. Over the course of several days, the stylists analyze the runway, lifestyles, demographics, geographies, global events and cross-cultural societal inspirations to determine what colours will resonate and represent the PPG global colour forecast, including the Sico 2022 Colour of the Year.

Among the other popular 2022 colours unveiled by PPG are equally-saturated rust, plum, grey-brown and greyish blue – such as the Sico paint brand’s Bombay Red (6060-83), Royal Velour (6041-83), Phenomenal Grey (6212-83) and Blue Ridge (6023-73) – all of which pair beautifully with Cool Current.

To incorporate the trending 2022 colours into your home, Sico paint brand by PPG offers these tips:

• Paint Cool Current on an accent wall, or all four walls, to create a sanctuary in a bedroom or encourage focus in an office.
• Visually separate living spaces and create boundaries by painting a wall or nook one of the popular 2022 colours and using a more subtle shade in the rest of the room.
• Pair any of the 2022 colours with brass accents and wood tones on an island or lower kitchen cabinets to infuse the space with added warmth and sophistication.
• Create a comfortable and grounded space by pairing Cool Current with natural materials and using it as a backdrop for unique architectural elements and furniture with curved forms.
• Use Cool Current as a complement to floor-to-ceiling emerald tiles in a bathroom or a luxe velvet green couch in the living room for an organic look.
• Complete your refuge and elevate the palette by immersing your home in plants in a variety of shapes, colours and sizes.

For more information about the Sico paint brand’s 2022 Colour of the Year, visit https://www.sico.ca/en-ca.

Since 1937, the Sico brand by PPG has provided Canadian do-it-yourself consumers with a complete line of high-quality interior and exterior paints. The brand is recognized as the market leader and can be found on the shelves of more than 1,300 retailers, including Rona, Lowe’s, Kent and other premium paint retailers.

PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and major home improvement centers across the U.S. and Canada. For more information, visit www.ppgpaints.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 75 countries and reported net sales of $13.8 billion in 2020. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world is a trademark and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.
Sico is a registered trademark of PPG Architectural Finishes, Inc.

CATEGORY Architectural Coatings - Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20210923005800/en/

Media Contacts:

Greta Edgar

PPG

724-316-7552

edgar@ppg.com

Gail Bergman

GBPR

905-886-1340

gbergman@gailbergmanpr.com

www.sico.ca

Source: PPG

FAQ

What is the 2022 Colour of the Year by PPG's SICO paint brand?

The 2022 Colour of the Year is Cool Current (6199-42), a grey-green hue.

How are consumer preferences changing in home design post-pandemic?

Consumers are moving from neutral palettes to more saturated hues, focusing on creating individual spaces.

What trends are influencing the SICO paint brand's colour selections?

Resilience, nature-inspired themes, and a shift towards vibrant colours are current trends driving selections.

What percentage of Canadians are planning home renovations according to PPG's survey?

Almost half of Canadians have done or plan to do home renovations as a result of the pandemic.

Where can I find more information about SICO's paint products?

More information can be found on the SICO website at www.sico.ca.