GLIDDEN paint by PPG marks launch of surface temperature-limiting floor coatings with must-see ‘Puppy Pool Party’ video

Rhea-AI Summary

PPG has launched a new line of GLIDDEN^® floor paint and concrete stain featuring COOL SURFACE TECHNOLOGY™, which limits surface temperatures by up to 20% to protect feet and paws. This line includes Glidden Porch & Floor and Solid Concrete Stain, available at Home Depot starting October 2022. The launch is celebrated with a promotional video showing dogs enjoying the cooler surfaces. PPG aims to provide durable and user-friendly products that further enhance consumer satisfaction.

Positive

• Launch of GLIDDEN® floor paint and concrete stain featuring COOL SURFACE TECHNOLOGY™.
• Products limit surface temperatures by up to 20%, enhancing consumer safety.
• No primer needed and easy application improves product usability.

Negative

• None.

Product benefits for DIYers and four-legged friends come to life in epic poolside video

PITTSBURGH--(BUSINESS WIRE)-- PPG (NYSE:PPG) today unveiled a behind-the-scenes look at this summer’s most exclusive pool party in celebration of the launch of a new GLIDDEN^® floor paint and concrete stain product line by PPG featuring COOL SURFACE TECHNOLOGY™. With the ability to limit surface temperatures by up to 20 percent*, the coatings help protect bare feet (and paws) on concrete surfaces, wood patios, porches and pool decks.

GLIDDEN® paint by PPG marks launch of surface temperature-limiting floor coatings with must-see ‘Puppy Pool Party’ video (Photo: Business Wire)

In celebration of the launch, the Glidden brand released a 30-second video which demonstrates the benefits of Cool Surface Technology as a squad of top-tier professional party pups enjoy cooler surfaces and the final days of summer around the pool.

“Say goodbye to hot paw bummer and hello to #HotDogSummer! Our ‘Puppy Pool Party’ video is sure to make you procrastinate your workday,” said Erin Lageman-Louies, PPG marketing manager, Glidden paint. “In the true spirit of the Glidden brand, we wanted to bring our newest products’ benefits to life through fun, engaging content. And what is better than a puppy pool party? So, we dreamed up the most epic day poolside and caught it on video for our fans to catch all the good vibes with us.”

With no primer coat needed, highly durable finishes, and incredibly easy application, the new Glidden floor paint and concrete stain product line featuring Cool Surface Technology includes Glidden Porch & Floor, Glidden Porch & Floor Anti-Skid, and Glidden Solid Concrete Stain.

“We’re excited to offer consumers easy-to-use products with high durability finishes and surface temperature-limiting technology to help protect the most important feet and paws in their lives, all with the Glidden value they know and trust,” said Lageman-Louies.

The new Glidden floor paint and concrete stain product line featuring Cool Surface Technology is available nationwide at HomeDepot.com and will be available at select HOME DEPOT^® locations in the U.S. starting October 2022.

Visit www.hotdogsummer.com to learn more.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for nearly 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 75 countries and reported net sales of $16.8 billion in 2021. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.

Cool Surface Technology is a trademark and Glidden is a registered trademark of PPG Architectural Finishes Inc.

The Home Depot is a registered trademark of Home Depot Product Authority, LLC.

*Limits hot weather surface temperature spikes of pedestrian and vehicular concrete surfaces when compared to products of similar color without Cool Surface Technology. Temperature containment may differ due to color, ambient temperature, direct sunlight, and time of day when compared to a similar color without Cool-Surface Technology. Darker colors may result in higher surface temperatures from direct sun exposure than light colors.

CATEGORY Architectural Coatings Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20220926005093/en/

PPG Media Contact:

Gretchen Woodside

Architectural Coatings

(724) 766-5348

woodside@ppg.com

www.ppg.com

Source: PPG

FAQ

What is the new product launched by PPG for flooring?

PPG launched a new line of GLIDDEN® floor paint and concrete stain featuring COOL SURFACE TECHNOLOGY™.

When will the new GLIDDEN® products be available at Home Depot?

The new GLIDDEN® products will be available starting October 2022.

How does COOL SURFACE TECHNOLOGY™ benefit the new PPG products?

COOL SURFACE TECHNOLOGY™ can limit surface temperatures by up to 20%, protecting feet and paws.

What promotional content did PPG release for its new GLIDDEN® products?

PPG released a fun promotional video featuring dogs enjoying the cooler surfaces.

Where can I purchase the new GLIDDEN® floor paint and concrete stain?

The new products are available at HomeDepot.com and select Home Depot locations in the U.S.