GLIDDEN Paint Brand by PPG Announces Entry Into Spray Paint Category With Launch of GLIDDEN MAX FLEX Spray Paint

Rhea-AI Summary

PPG has launched GLIDDEN MAX FLEX™, its first spray paint + primer, targeting DIY enthusiasts looking to refresh their projects this spring. This innovative product, featuring a quick five-minute dry time and a unique fan spray pattern, minimizes drips and ensures smooth coverage. Available in 18 surface colors and 6 fabric colors, it's designed for various materials, including wood and fabric. A recent survey indicates 65% of Americans plan DIY projects in the next year, with 85% considering the product's features appealing. PPG reported $16.8 billion in net sales in 2021.

Positive

• Introduction of GLIDDEN MAX FLEX™, the first spray paint + primer, enhancing DIY project efficiency.
• Quick five-minute dry time improves user experience.
• Unique spray pattern reduces the number of passes needed for coverage.
• Survey indicates 65% of Americans plan DIY projects, suggesting strong market interest.

Negative

• None.

You’ve never sprayed paint like this before – category game changer features quick dry time, fewer spray passes, smooth coverage

PITTSBURGH--(BUSINESS WIRE)-- Spring has sprung, and Mother Nature is declaring that it’s officially time for a major refresh. As many do-it-yourself (DIY) enthusiasts’ dust off their project lists, the GLIDDEN® paint brand by PPG is seizing the opportunity to change the DIY game with the launch of GLIDDEN MAX FLEX™ spray paint by PPG, the brand’s first-ever spray paint + primer. Featuring a unique design and innovative formula, this one-can wonder brings more than 135+ years of innovation to the 73-year-old spray paint category.

GLIDDEN MAX FLEX™ spray paint by PPG is an interior/exterior paint + primer featuring an innovative lacquer-based formula and unique spray pattern that provides a high-coverage, ultra-durable coating on a wide range of surfaces. With a five-minute dry time, Glidden Max Flex spray paint offers DIYers a smooth finish that preserves the look and feel of the coated item. (Photo: Business Wire)

Glidden Max Flex lacquer-based formula makes drips, streaks and long dry-times relics of the past while adding a durable finish to a wide range of surfaces. The product’s design also features a unique fan spray pattern which ensures smooth coverage in fewer spray passes than traditional conical spray patterns.

A versatile solution for DIY projects of varying sizes, scales and surfaces, the new product offering includes:

• Glidden Max Flex Exterior Fabric spray paint – Designed for outdoor fabrics, such as welcome mats and furniture cushions, this spray paint + primer helps rugs and fabrics maintain their original look and feel, all while adding maximum ultraviolet (UV) protection to sun-exposed surfaces.
• Glidden Max Flex All Surface spray paint – This interior/exterior paint + primer won’t drip or streak and adheres to almost any surface or substrate, including wood, metal, plastic, vinyl and glass.
• Glidden Max Flex Clear Topcoat – Seal the deal on your next DIY project with a final coating of protection available in a gloss or matte finish.

According to a survey conducted by The Harris Poll¹ on behalf of the Glidden paint brand, this product offers the features DIYers have been searching for. Three in five Americans (65%) are looking to take on a DIY project, such as crafting, upcycling furniture or refinishing decorative pieces, in the next 12 months. An impressive 85% of these respondents consider the features of Glidden Max-Flex to be #goals, indicating that if a spray paint product with these innovative features existed, they would consider using it in a project that required roll- or brush-on paint.

“The statistics show that consumers are looking for a product with features outside of traditional paint methods to tackle their DIY home improvement projects, and Glidden Max Flex spray paint is the answer,” said Jaime Irick, PPG vice president, Architectural Coatings, United States and Canada.

“It’s anything but an ordinary spray paint, as it eliminates the known customer pain points associated with spray painting, like dry time. Truly the first of its kind in the category, this product is packed with technology that is unmatched by our competitors.”

Available in 18 all-surface and six exterior fabric colors, the full lineup of Glidden Max Flex spray paint is now available exclusively at select HOME DEPOT® locations in the United States and nationwide at HomeDepot.com.

Learn more about Glidden paint at glidden.com.

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for nearly 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 75 countries and reported net sales of $16.8 billion in 2021. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We protect and beautify the world and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.
Glidden is a registered trademark and Glidden Max Flex is a trademark of PPG Architectural Finishes, Inc.
The Home Depot is a registered trademark of Home Depot Product Authority, LLC.

1 This survey was conducted online within the United States by The Harris Poll on behalf of the GLIDDEN™ paint brand by PPG from March 29-31, 2022, among 2,067 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 2.8 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact bsage@ppg.com.

CATEGORY Architectural Coatings Americas and Asia Pacific

View source version on businesswire.com: https://www.businesswire.com/news/home/20220419005264/en/

Britney Sage

Architectural Coatings

(412) 709-9473

BSage@ppg.com

Tracy Gibson

Architectural Coatings

(412) 926-2522

TGibson@ppg.com

www.ppg.com

Source: PPG

FAQ

What is GLIDDEN MAX FLEX™ by PPG?

GLIDDEN MAX FLEX™ is a first-of-its-kind spray paint + primer designed for DIY projects, offering quick drying and smooth coverage.

What are the key features of GLIDDEN MAX FLEX™?

Key features include a five-minute dry time, a unique spray pattern that minimizes drips, and compatibility with various surfaces.

Why is PPG marketing GLIDDEN MAX FLEX™ now?

PPG is launching this product to meet the increasing demand for DIY projects, as indicated by a recent survey showing 65% of Americans are planning such projects.

Where can I buy GLIDDEN MAX FLEX™ spray paint?

GLIDDEN MAX FLEX™ is available exclusively at select Home Depot locations and nationwide at HomeDepot.com.

How much did PPG report in net sales for 2021?

PPG reported net sales of $16.8 billion in 2021.