PodcastOne (NASDAQ: PODC) Video Views Surge 218% Year-Over-Year Across Platforms Including YouTube, Rumble, Substack, Spotify, TikTok and Apple+

Rhea-AI Summary

PodcastOne (NASDAQ: PODC) has reported a remarkable 218% year-over-year increase in video views across major platforms including YouTube, Rumble, Substack, Spotify, TikTok, and Apple+. The company, ranked as the 9th largest U.S. podcast publisher in March 2025, has successfully expanded its video production capabilities and distribution network.

Popular shows like Bitch Bible, Fool Coverage, and The Adam Carolla Show have experienced double-digit percentage increases in video consumption over the past 12 months. PodcastOne plans to support video distribution for its entire produced programming roster by the end of 2025.

The company has surpassed 3.9 billion total downloads with a community of 200 top podcasters, reaching over 1 billion monthly impressions across all channels.

Positive

• 218% year-over-year increase in video views
• Ranked 9th largest U.S. podcast publisher
• 3.9 billion total downloads achieved
• 1 billion monthly impressions across channels
• Double-digit percentage increases in video consumption for major shows

Negative

• None.

Insights

Digital Media Strategist

PodcastOne's 218% year-over-year surge in video views demonstrates the company's successful execution of its cross-platform video expansion strategy. This impressive growth rate showcases strong audience engagement across multiple platforms including YouTube, Rumble, Substack, Spotify, TikTok and Apple+.

The company's consistent top-10 ranking (#9) among U.S. podcast publishers for four consecutive months validates their competitive position despite their relatively small $37M market cap. This ranking stability provides credibility in a fragmented market and should help attract both content creators and advertisers.

By transitioning from purely audio content to multimedia distribution, PodcastOne is strategically positioning itself at the intersection of two key industry developments: the growing consumption of video podcasts and the diversification of content across multiple platforms. The cross-platform approach reduces dependency on any single distribution channel while maximizing audience reach.

The company's commitment to supporting video distribution for its entire slate of produced programming by year-end 2025 provides a clear strategic roadmap. Shows across multiple genres showing double-digit video consumption growth validates market demand for this format expansion.

What's particularly significant is the "unlocking of impactful opportunities for advertising partners" mentioned by management, suggesting enhanced monetization potential through video formats, which typically command premium advertising rates compared to audio-only content.

Company to Support Video Distribution for Entire Roster of Produced Programming by the End of 2025

PodcastOne Ranked as 9th Largest U.S. Podcast Publisher for March 2025

LOS ANGELES, April 09, 2025 (GLOBE NEWSWIRE) -- PodcastOne (NASDAQ: PODC), a leading publisher and podcast sales network, announced today a 218% year-over-year increase in video views, reflecting its acceleration and investment in diversifying its content offerings and expanding its audience reach. PodcastOne’s shows are distributed across leading video streaming services such as YouTube, Rumble, Substack, Spotify, TikTok and Apple+.

With the podcasting landscape evolving, PodcastOne has strategically broadened its video production capabilities and distribution for its podcast offerings, enabling listeners the option to engage with content in a more dynamic and interactive way. This move has proven highly successful, leading to an explosive increase in video consumption across both its owned channels and third-party platforms. PodcastOne favorites across multiple genres including Bitch Bible, Fool Coverage, Pop Apologists, Some More News, The Adam Carolla Show and Your Welcome have seen double-digit percentage increases in video consumption over the past 12 months, highlighting audience demand for engaging video content.

“We are thrilled with the success of our video distribution strategy,” said Kit Gray, President and Co-Founder of PodcastOne. “Podcasting is no longer just about audio, it’s about offering our audience a rich, immersive, and multi-channel experience. Expanding into video has allowed us to reach new viewers and unlock impactful opportunities for our advertising partners. PodcastOne has a unique ability to support our shows with the technology and resources needed to create best-in-class video podcasts.”

In addition to expanding the number of podcasts with video distribution, PodcastOne has deepened its partnerships with major video streaming platforms, making its content accessible across a wide range of devices and screens. This multi-platform approach has fueled a substantial increase in video consumption across diverse demographics, driving notable growth in both audience engagement and advertiser interest. Looking ahead, PodcastOne expects to support video distribution across its entire slate of produced programming by the end of 2025.

For March 2025, PodcastOne was ranked #9 among Top U.S. Podcast Publishers & Networks by industry measurement firm Podtrac, its fourth consecutive top-ten ranking, affirming the company’s leadership and continued growth in the space.

PodcastOne’s full roster of top ranked podcasts includes programming across top genres such as news, comedy, true crime, sports and society and culture and includes shows such as The Jordan Harbinger Show, Karma and Chaos, Stassi, Off The Vine with Kaitlyn Bristowe, LadyGang, Cate & Ty Break it Down, The Prosecutors, Court Junkie, Cold Case Files, I Survived, and Varnamtown. PodcastOne shows are available through PodcastOne, Apple Podcasts, Spotify, YouTube, iHeart, Amazon and wherever podcasts are heard.

About PodcastOne
PodcastOne (NASDAQ: PODC) is a leading podcast platform that provides creators and advertisers with a comprehensive 360-degree solution in sales, marketing, public relations, production, and distribution. PodcastOne has surpassed 3.9 billion total downloads with a community of 200 top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E's Cold Case Files, and Varnamtown. PodcastOne has built a distribution network reaching over 1 billion monthly impressions across all channels, including YouTube, Spotify, Apple Podcasts, and iHeartRadio. PodcastOne is also the parent company of PodcastOne Pro which offers fully customizable production packages for brands, professionals, or hobbyists. For more information, visit www.podcastone.com and follow us on Facebook, Instagram, YouTube, and X at @podcastone.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s and PodcastOne’s ability to consummate any proposed financing, acquisition, merger, distribution or other transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne’s ability to continue as a going concern; PodcastOne’s ability to attract, maintain and increase the number of its listeners; PodcastOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; PodcastOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or PodcastOne’s and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of PodcastOne, LiveOne and/or LiveOne’s other subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in PodcastOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, PodcastOne’s Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2024, filed with the SEC on February 14, 2025, and in PodcastOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and PodcastOne disclaims any obligation to update these statements, except as may be required by law. PodcastOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contacts:
310.246.4600
Susan@Guttmanpr.com

IR Contact:
Chris Donovan
914-352-5853
PODC@mzgroup.us

FAQ

What is the percentage increase in PodcastOne's (PODC) video views for 2025?

PodcastOne reported a 218% year-over-year increase in video views across its platforms.

What is PodcastOne's (PODC) current ranking among U.S. podcast publishers?

PodcastOne ranked 9th among Top U.S. Podcast Publishers & Networks in March 2025, marking its fourth consecutive top-ten ranking.

How many total downloads has PodcastOne (PODC) achieved?

PodcastOne has surpassed 3.9 billion total downloads with a community of 200 top podcasters.

What is PodcastOne's (PODC) monthly impression reach across all channels?

PodcastOne reaches over 1 billion monthly impressions across all distribution channels.

When does PodcastOne (PODC) plan to complete its video distribution expansion?

PodcastOne expects to support video distribution across its entire slate of produced programming by the end of 2025.