PodcastOne (Nasdaq: PODC) and Jennifer Welch and Angie Sullivan Renew Exclusive Agreement for Chart Topping Podcast I’ve Had It

Rhea-AI Summary

PodcastOne (Nasdaq: PODC) has renewed its exclusive sales and distribution agreement for the popular podcast 'I've Had It', hosted by Jennifer Welch and Angie 'Pumps' Sullivan. The show has released 181 episodes and garnered nearly 30 million downloads since its 2022 launch. PodcastOne also welcomes their sister podcast 'IHIP News' to its network.

Highlights include:

• Former President Barack Obama to appear on the September 5, 2024 episode
• Nominations for Best Pop Culture Podcast and Best Emerging Podcast at the 2024 iHeartRadio Podcast Awards
• Exclusive interviews from the Democratic National Convention in Chicago

PodcastOne, a subsidiary of LiveOne (NASDAQ: LVO), boasts a distribution network reaching over 1 billion listeners monthly across various platforms.

Positive

• Renewed exclusive agreement for popular podcast 'I've Had It'
• Nearly 30 million downloads for 'I've Had It' podcast
• Nominations for two categories at 2024 iHeartRadio Podcast Awards
• Addition of sister podcast 'IHIP News' to PodcastOne network
• Secured high-profile guest appearance (Former President Barack Obama)
• PodcastOne's distribution network reaches over 1 billion listeners monthly

Negative

• None.

Insights

Media Industry Analyst

This renewal of PodcastOne's exclusive agreement with Jennifer Welch and Angie Sullivan for their popular podcast "I've Had It" is a strategic move in the competitive podcast landscape. The show's success, with 30 million downloads across 181 episodes, demonstrates its strong audience appeal. The addition of the IHIP News podcast further expands PodcastOne's content portfolio.

The high-profile guest appearance of former President Barack Obama signals the podcast's growing influence and potential for attracting premium advertisers. This, combined with their iHeartRadio Podcast Awards nominations, could lead to increased ad revenue and listener growth for PodcastOne. However, the podcast market is increasingly saturated and maintaining this growth trajectory may be challenging.

For investors, this news indicates PodcastOne's commitment to retaining popular content creators and expanding its audience reach. While positive for potential revenue growth, the impact on stock price may be without specific financial details of the agreement.

Political Analyst

The expansion of "I've Had It" into political content with IHIP News is a notable development. Hosting interviews with prominent Democratic figures like Barack Obama, Elizabeth Warren and JB Pritzker during the Democratic National Convention demonstrates the podcast's growing political influence.

This move into political commentary, especially from a progressive perspective in a red state, could attract a dedicated listener base interested in diverse political views. However, it also risks polarizing the audience and potentially alienating some advertisers wary of political content.

The timing of this expansion, coinciding with the 2024 election cycle, could lead to increased listenership and ad revenue in the short term. Long-term success will depend on the hosts' ability to maintain relevance and audience engagement beyond the election period. Investors should monitor how this political pivot affects overall listenership and advertiser interest.

Financial Analyst

While the renewal of the agreement with Jennifer Welch and Angie Sullivan is positive for PodcastOne (Nasdaq: PODC), the lack of financial details makes it difficult to quantify the direct impact on the company's bottom line. The podcast's success (30 million downloads) suggests a solid revenue stream, but without specific figures, we can't assess its materiality to PodcastOne's overall financial health.

The company's strategy of expanding its content portfolio and securing high-profile guests could potentially drive user growth and increase ad revenue. However, the podcast industry is highly competitive and maintaining market share requires continuous investment in content and technology.

Investors should look for future financial reports to gauge the impact of this renewal on PodcastOne's revenue and profitability. Key metrics to watch include download growth rates, ad revenue per download and user acquisition costs. While the news is generally positive, its impact on stock price may be without more concrete financial information.

Former President Barack Obama to Appear on September 5, 2024 Episode

I’ve Had It Has Released 181 Episodes and Garnered Nearly 30 Million Downloads to Date

Sister Podcast IHIP News Features A-List Guests from Recent Democratic National Convention

LOS ANGELES, Sept. 05, 2024 (GLOBE NEWSWIRE) -- PodcastOne (Nasdaq: PODC), a leading podcast platform and a subsidiary of LiveOne (NASDAQ: LVO), announced today that it has renewed its exclusive sales and distribution agreement for the chart topping pop culture podcast I’ve Had It hosted by Jennifer Welch and Angie “Pumps” Sullivan. I’ve Had It exploded on the podcast scene in 2022 and has soared in popularity across multiple demographics leading to their first nominations for the iHeartRadio Podcast Awards in 2024 for the Best Pop Culture Podcast and Best Emerging Podcast.

Jennifer, a successful Oklahoma City based interior designer and mother of two, and Pumps, an attorney and mother of three, co-starred on the Bravo television show 'Sweet Home Oklahoma' prior to launching I’ve Had It. Each week let this comedic, feel-good podcast exposes you to all the things you didn’t know you’ve had it with!

PodcastOne also welcomes Welch’s and Sullivan’s sister podcast IHIP News, which debuted earlier this summer, to the network’s roster of programming. Deep in a red state, progressive podcasters, Jennifer and "Pumps" share how they *really feel* about political news. Their comedic, feel-good takes will drop twice weekly, possibly more, if sh*t really hits the fan.

During I’ve Had It’s recent exclusive participation in the Democratic National Convention in Chicago they spent time with former President Barack Obama for an episode that debuts September 5, 2024, on I’ve Had It and conducted additional interviews with Senator Elizabeth Warren, Governor JB Pritzker, Congressman Dan Goldman, and Michael Cohen for IHIP News which are available now wherever podcasts are heard.

“We are proud of our continued relationship with Jennifer and Pumps. These two ladies have created shows that resonate with audiences and advertisers in an increasingly competitive podcast landscape and have shown the masses how to laugh at just how outrageous life has become. It’s never not a good idea to tune in and listen to what they’ve had it with,” said Kit Gray, President of PodcastOne.

I’ve Had It and IHIP News are available through PodcastOne, Apple Podcasts, Spotify, iHeart, Amazon and wherever podcasts are heard. PodcastOne’s full roster of top ranked podcasts includes programming across top genres such as news, comedy, true crime and society and culture, including shows such as LadyGang, Baby Mamas No Drama, Varnamtown, The Prosecutors, Court Junkie, The Jordan Harbinger Show, Off the Vine with Kaitlyn Bristowe, Camp Counselors, and The Schaub Show.

About PodcastOne
PodcastOne (Nasdaq: PODC) is a Los Angeles based podcast network founded in 2012 by Kit Gray and Norm Pattiz providing creators and advertisers with a full 360-degree solution in sales, marketing, public relations, production, and distribution delivering over 2.1 billion downloads per year with a community of 250 of the top podcasters, including Adam Carolla, Kaitlyn Bristowe, Jordan Harbinger, LadyGang, A&E's Cold Case Files and Varnamtown. PodcastOne has built a distribution network reaching over 1 billion listeners a month across all of its own properties, LiveOne (Nasdaq: LVO), Spotify, Apple Podcasts, iHeartRadio, Samsung and over 150 shows exclusively available in Tesla vehicles. PodcastOne is also the parent company of LaunchpadOne, an innovative self-serve platform developed to launch, host, distribute and monetize independent user-generated podcasts. For more information, visit PodcastOne.com and follow us on Facebook, Instagram, YouTube and Twitter at @podcastone. For more investor information, please visit ir.podcastone.com/overview/default.aspx.

About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's wholly-owned subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on one key customer for a substantial percentage of its revenue; LiveOne’s and PodcastOne’s ability to consummate any proposed financing, acquisition, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne’s ability to continue as a going concern; PodcastOne’s ability to attract, maintain and increase the number of its listeners; PodcastOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; PodcastOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of PodcastOne, LiveOne and/or LiveOne’s other subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in PodcastOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, PodcastOne’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024, filed with the SEC on August 13, 2024, and in PodcastOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and PodcastOne disclaims any obligation to update these statements, except as may be required by law. PodcastOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contacts:
For PodcastOne
310.246.4600
Susan@Guttmanpr.com

Investor Relations:
Jason Assad
678-570-6791
jwassad@podcastone.com

FAQ

What is the stock symbol for PodcastOne?

PodcastOne's stock symbol is PODC, traded on the Nasdaq exchange.

How many downloads has the 'I've Had It' podcast received?

The 'I've Had It' podcast has garnered nearly 30 million downloads to date.

When will Former President Barack Obama appear on 'I've Had It'?

Former President Barack Obama is scheduled to appear on the September 5, 2024 episode of 'I've Had It'.

What awards has 'I've Had It' been nominated for in 2024?

'I've Had It' has been nominated for Best Pop Culture Podcast and Best Emerging Podcast at the 2024 iHeartRadio Podcast Awards.

What is PodcastOne's (PODC) monthly listener reach?

PodcastOne has built a distribution network reaching over 1 billion listeners a month across various platforms.