Ty Pennington Shirks Superstitions to Hit Jackpot with Caesars Slots Campaign

Rhea-AI Summary

Playtika's Caesars Slots is launching a Lucky Month promotion, introducing new features and in-app gifts. The campaign includes a 30-second commercial featuring TV personality Ty Pennington, showcasing common superstitions and encouraging players to embrace luck in the game. This is part of a broader marketing strategy including new machines and free slots. The collaboration with Pennington also involves an in-app design feature stemming from a previous successful campaign. Playtika aims to enhance user engagement with this innovative approach in their popular game.

Positive

• Lucky Month promotion introduces new features and in-game gifts for enhanced player experience.
• Collaboration with Ty Pennington adds appeal and reaches a wider audience through TV and digital media.
• Continued success of Caesars Slots as one of the top free-to-play social casino games with a strong player base.

Negative

• None.

Game’s Lucky Month promotion will see players find their fortune with a host of new features and virtual in-app gifts

HERZLIYA, Israel--(BUSINESS WIRE)-- Caesars Slots, Playtika’s free-to-play social casino game, is launching a second commercial featuring TV host, artist, carpenter, author, and Extreme Makeover star Ty Pennington to promote the new opportunities for users to test their fortune during Lucky Month on Caesars Slots.

(Photo: Business Wire)

The :30 spot will air across a range of TV and digital media channels. The video playfully spotlights common superstitions – from broken mirrors to walking under ladders to the unlucky number 13 – before showing viewers they can find their luck on Caesars slots.

The new spot is just one element of a broader Caesars Slots’ fortune Month campaign, which includes brand new machines, endless free slots, and exclusive in-game gifts. The commercial is also the game’s second collaboration with Pennington, who fronted an ad campaign and in-app virtual design feature to celebrate the app’s re-launch in 2021.

Ty Pennington said:

“While I’ve worked hard throughout my life and career, I’m a firm believer that a little bit of luck has played a part in my success, as well. I love that this campaign takes a fun, tongue-in-cheek approach to embracing those lucky moments vs. dwelling on silly superstitions.

Whether it’s a lucky break in life or in Caesars Slots, I hope everyone seeks out those little moments that make life fun and enjoyable.”

Liran Paz GM at Caesars Slots said:

“Ty’s well-known for his optimistic, joyful approach to life and seeing opportunities amidst challenges, which makes him a natural fit to this campaign that is all about how we’re all armed with a bit of luck - it’s just a matter of finding it.”

About Caesars Slots®

Caesars Slots® is one of the top free-to-play social casino games in the world, with hundreds of thousands of daily players across multiple platforms according to Data.ai. (2022) The Caesars trademarks are licensed to Playtika by Caesars Interactive Entertainment, LLC.

About Playtika

Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230120005284/en/

Media

Darlan Monterisi

DarlanM@playtika.com

Eric Barnes

playtika@trailrunnerint.com

Source: Playtika Holding Corp.

FAQ

What is the Lucky Month promotion for Caesars Slots by Playtika?

The Lucky Month promotion introduces new features and virtual gifts, encouraging players to test their fortune.

Who is featured in the new commercial for Caesars Slots?

The new commercial features TV personality Ty Pennington, promoting luck and engaging players.

When will the Lucky Month campaign be launched?

The Lucky Month campaign is currently launching as part of Caesars Slots' promotional efforts.

What type of media will the Caesars Slots commercial air on?

The commercial will air across various TV and digital media channels.

How does Playtika rank in the social casino gaming industry?

Playtika's Caesars Slots is recognized as one of the top free-to-play social casino games globally, with hundreds of thousands of daily players.