Douglas Dynamics Appoints New President of Work Truck Attachments
Douglas Dynamics (NYSE: PLOW) has appointed Chris Bernauer as President of Work Truck Attachments, effective February 28, 2025. Bernauer brings over 30 years of manufacturing sector experience, most recently serving as President & CEO of Temperature Systems Inc. and previously as President of Harris & Cypress Cay Pontoons at Brunswick
Based in Milwaukee and reporting to COO Mark Van Genderen, Bernauer will manage strategy, operations, and new product development for the Work Truck Attachments division. He takes over from Van Genderen, who is now focusing on his COO responsibilities since September 2024.
Bernauer's extensive background includes 18 years at Harley-Davidson in various roles, leadership positions at Indian Motorcycle Company, and early career experience at Toyota Motor Manufacturing. He holds a B.S. in Mechanical Engineering from UW-Madison and an MBA from Northwestern's Kellogg School of Management.
Douglas Dynamics (NYSE: PLOW) ha nominato Chris Bernauer come Presidente della divisione Work Truck Attachments, con effetto dal 28 febbraio 2025. Bernauer porta con sé oltre 30 anni di esperienza nel settore manifatturiero, avendo recentemente ricoperto il ruolo di Presidente e CEO di Temperature Systems Inc. e in precedenza come Presidente di Harris & Cypress Cay Pontoons presso Brunswick.
Con sede a Milwaukee e riportando al COO Mark Van Genderen, Bernauer gestirà la strategia, le operazioni e lo sviluppo di nuovi prodotti per la divisione Work Truck Attachments. Prende il posto di Van Genderen, che si sta ora concentrando sulle sue responsabilità di COO dal settembre 2024.
Il vasto background di Bernauer include 18 anni presso Harley-Davidson in vari ruoli, posizioni di leadership presso Indian Motorcycle Company e un'esperienza iniziale presso Toyota Motor Manufacturing. Ha conseguito una laurea in Ingegneria Meccanica presso UW-Madison e un MBA presso la Kellogg School of Management della Northwestern.
Douglas Dynamics (NYSE: PLOW) ha nombrado a Chris Bernauer como Presidente de Work Truck Attachments, con efecto a partir del 28 de febrero de 2025. Bernauer aporta más de 30 años de experiencia en el sector de la fabricación, habiendo sido recientemente Presidente y CEO de Temperature Systems Inc. y anteriormente Presidente de Harris & Cypress Cay Pontoons en Brunswick.
Con sede en Milwaukee y reportando al COO Mark Van Genderen, Bernauer gestionará la estrategia, las operaciones y el desarrollo de nuevos productos para la división Work Truck Attachments. Asume el cargo de Van Genderen, quien ahora se está enfocando en sus responsabilidades de COO desde septiembre de 2024.
El extenso historial de Bernauer incluye 18 años en Harley-Davidson en varios roles, posiciones de liderazgo en Indian Motorcycle Company y experiencia temprana en Toyota Motor Manufacturing. Tiene una licenciatura en Ingeniería Mecánica de UW-Madison y un MBA de la Kellogg School of Management de Northwestern.
더글라스 다이내믹스 (NYSE: PLOW)는 크리스 버나우어를 2025년 2월 28일부터 워크 트럭 부착물의 사장으로 임명했습니다. 버나우어는 제조 분야에서 30년 이상의 경험을 가지고 있으며, 최근에는 Temperature Systems Inc.의 사장 겸 CEO로 재직했으며, 그 이전에는 브런스윅의 Harris & Cypress Cay Pontoons의 사장으로 일했습니다.
밀워키에 본사를 두고 COO 마크 반 젠더렌에게 보고하는 버나우어는 워크 트럭 부착물 부문의 전략, 운영 및 신제품 개발을 관리할 것입니다. 그는 2024년 9월부터 COO 책임에 집중하고 있는 반 젠더렌의 뒤를 이었습니다.
버나우어의 광범위한 배경에는 Harley-Davidson에서의 18년, Indian Motorcycle Company에서의 리더십 직책, 그리고 Toyota Motor Manufacturing에서의 초기 경력이 포함됩니다. 그는 UW-Madison에서 기계 공학 학사 학위를 받았고, Northwestern의 Kellogg School of Management에서 MBA를 취득했습니다.
Douglas Dynamics (NYSE: PLOW) a nommé Chris Bernauer au poste de Président des Work Truck Attachments, à compter du 28 février 2025. Bernauer apporte plus de 30 ans d'expérience dans le secteur de la fabrication, ayant récemment occupé le poste de Président et CEO de Temperature Systems Inc. et précédemment celui de Président de Harris & Cypress Cay Pontoons chez Brunswick.
Basé à Milwaukee et rendant compte au COO Mark Van Genderen, Bernauer gérera la stratégie, les opérations et le développement de nouveaux produits pour la division Work Truck Attachments. Il succède à Van Genderen, qui se concentre désormais sur ses responsabilités de COO depuis septembre 2024.
Le vaste parcours de Bernauer comprend 18 ans chez Harley-Davidson dans divers rôles, des postes de direction chez Indian Motorcycle Company et une expérience professionnelle précoce chez Toyota Motor Manufacturing. Il détient un B.S. en ingénierie mécanique de l'UW-Madison et un MBA de la Kellogg School of Management de Northwestern.
Douglas Dynamics (NYSE: PLOW) hat Chris Bernauer zum Präsidenten der Work Truck Attachments-Abteilung ernannt, mit Wirkung zum 28. Februar 2025. Bernauer bringt über 30 Jahre Erfahrung im Fertigungssektor mit, zuletzt als Präsident und CEO von Temperature Systems Inc. und zuvor als Präsident von Harris & Cypress Cay Pontoons bei Brunswick.
Mit Sitz in Milwaukee und Berichterstattung an COO Mark Van Genderen wird Bernauer die Strategie, den Betrieb und die Entwicklung neuer Produkte für die Abteilung Work Truck Attachments leiten. Er übernimmt das Amt von Van Genderen, der sich seit September 2024 auf seine COO-Verantwortlichkeiten konzentriert.
Bernauers umfangreicher Hintergrund umfasst 18 Jahre bei Harley-Davidson in verschiedenen Rollen, Führungspositionen bei Indian Motorcycle Company und frühe Berufserfahrung bei Toyota Motor Manufacturing. Er hat einen B.S. in Maschinenbau von UW-Madison und einen MBA von der Kellogg School of Management der Northwestern.
- Appointment of experienced manufacturing leader with 30+ years of industry expertise
- Track record of delivering strong financial and operational performance
- Proven experience in product development and dealer engagement
- History of improving top-line growth and profitability in previous roles
- None.
Experienced Midwest Manufacturing Leader Chris Bernauer Joins the Company to Lead its Commercial Snow & Ice Control Operations
MILWAUKEE, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Douglas Dynamics, Inc. (NYSE: PLOW), North America’s premier manufacturer and upfitter of work truck attachments and equipment, today announced the appointment of Chris Bernauer as President of Work Truck Attachments, effective February 28, 2025.
During his career, Bernauer has gained extensive experience in manufacturing, engineering, product development, sales and marketing, and dealer engagement, primarily in the automotive, motorcycle and marine sectors. Most recently, he served as President & CEO of Temperature Systems Inc. Prior to that, he was President of Harris & Cypress Cay Pontoons, a division of Brunswick Corporation, and held a variety of roles at the Harley-Davidson Motor Company.
“Chris is a dynamic leader who has successfully led large multinational teams as well as small, entrepreneurial units, consistently delivering strong financial and operational performance,” said Mark Van Genderen, Chief Operating Officer of Douglas Dynamics. “With over 30 years of experience in the manufacturing sector, he has been instrumental in developing and launching several award-winning products, while cultivating positive and collaborative cultures that align well with our approach at Douglas Dynamics. His broad expertise and new perspectives will be invaluable as we explore our significant opportunities in the years ahead.”
Incoming President of Work Truck Attachments, Chris Bernauer, noted, “I am excited to be joining an organization with the incomparable pedigree and reputation of Douglas Dynamics. The company’s commitment to quality, innovation, and continuous improvement is second to none, and I look forward to collaborating with the talented commercial snow and ice control team to build on its remarkable legacy and create a strong future for the business.”
Based in Milwaukee and reporting to Chief Operating Officer Mark Van Genderen, Bernauer will manage all facets of Work Truck Attachments, including strategy, operations, and new product development. This appointment underscores the company’s commitment to advancing its market-leading position, achieving operational excellence, and delivering sustainable, profitable performance.
Bernauer takes over the President of Work Truck Attachments role from Mark Van Genderen, who is now focusing on his responsibilities as Chief Operating Officer of Douglas Dynamics. Serving in that role since September 2024, Van Genderen will continue to oversee both of the company’s reporting segments, while working closely with Chairman and Interim President & CEO, Jim Janik, and EVP and CFO, Sarah Lauber, to set the company’s strategic direction.
Chris Bernauer bio
From mid-2023 until recently, Bernauer served as President and CEO of Temperature Systems, Inc., a HVAC/R distribution company in Madison, Wisconsin. Prior to Temperature Systems, Bernauer was President of Harris & Cypress Cay Pontoons, a division of Brunswick Corporation, based in Fort Wayne, Indiana. During his three-year tenure, he significantly improved the company’s top-line growth and profitability.
Bernauer spent a total of 18 years at the Harley-Davidson Motor Company. From 1996 to 2007 he held various roles in powertrain development and product management, ultimately serving as Platform Director for the Sportster platform. During his second tenure, from 2013 to 2020, he took on several key corporate positions, including General Manager of Dealer Development & Consulting.
In 2007, Bernauer joined the Indian Motorcycle Company as Executive Vice President, General Manager & Vice President of Sales, helping regenerate the company in a start-up situation. Chris began his career as a Manufacturing Quality Specialist at Toyota Motor Manufacturing from 1993 to 1996.
Bernauer completed a B.S, Mechanical Engineering degree at the University of Wisconsin-Madison, and received an M.B.A from Northwestern University’s Kellogg School of Management. He is currently a member of the Board of Advisors at the University of Wisconsin-Madison Erdman Center for Technology and Operations.
For further information contact:
Douglas Dynamics, Inc.
Nathan Elwell
Vice President of Investor Relations
847-530-0249
investorrelations@douglasdynamics.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/57b783f2-7ee0-40af-83c0-5ccdeeee683a

FAQ
When will Chris Bernauer start as President of Work Truck Attachments at Douglas Dynamics (PLOW)?
What is Chris Bernauer's most recent position before joining Douglas Dynamics (PLOW)?
Who did Chris Bernauer replace as President of Work Truck Attachments at Douglas Dynamics (PLOW)?
What will be Chris Bernauer's responsibilities at Douglas Dynamics (PLOW)?