Planet Fitness Appoints Sherrill Kaplan Chief Digital Officer

Rhea-AI Summary

Planet Fitness (NYSE: PLNT) has appointed Sherrill Kaplan as the new Chief Digital Officer. Kaplan, who has extensive experience in digital marketing and consumer engagement, will lead the company's digital strategy, focusing on enhancing its mobile app and customer loyalty initiatives. She previously held key roles at brands like Dunkin' and Zipcar and will report directly to CEO Chris Rondeau. This move is part of Planet Fitness' strategy to boost digital innovation and drive growth within its fitness centers, which currently serve over 14.1 million members.

Positive

• Appointment of Sherrill Kaplan as Chief Digital Officer, enhancing digital leadership.
• Kaplan's strong track record in digital acceleration is expected to improve customer engagement and loyalty.
• Focus on enhancing mobile app and omni-channel experience aligns with growth strategy.

Negative

• None.

HAMPTON, N.H., June 9, 2021 /PRNewswire/ -- Today, Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. with more members than any other fitness brand, announced that Sherrill Kaplan has been appointed Chief Digital Officer. Ms. Kaplan joins the brand this month leading the Company's digital vision and strategy, including the continuous evolution of its mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness' growth and success. She will report directly to Chris Rondeau, Chief Executive Officer.

"Sherrill has a strong track record of leading digital acceleration efforts and enhancing consumer experiences for well-known consumer brands across various industries," said Chris Rondeau, Chief Executive Officer. "This appointment and newly created leadership role, demonstrates our continued commitment to digital innovation and is a key part of our bricks with clicks growth strategy. Sherrill's unique background that spans digital marketing, innovation, e-commerce, branding, and customer loyalty, will make her an instrumental addition to our team as we continue to enhance our digital offerings and engage with our members inside and outside our four walls."

Most recently, Ms. Kaplan served as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world's leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin' Brands where she was responsible for developing and marketing Dunkin's digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.

"As Planet Fitness continues to lead the fitness industry, I am thrilled to join the Company at such an exciting time," said Sherrill Kaplan. "I've long admired Planet Fitness' mission to introduce more people to fitness, enhance their lives, and ultimately create a healthier world. Planet Fitness has an unrivaled value proposition which has only been enhanced by their recent digital offerings. I look forward to building upon this momentum and leading the next generation of digital innovation."

About Planet Fitness

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2021, Planet Fitness had more than 14.1 million members and 2,146 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

 

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SOURCE Planet Fitness, Inc.

FAQ

Who is the new Chief Digital Officer of Planet Fitness?

Sherrill Kaplan has been appointed as the Chief Digital Officer of Planet Fitness.

What is Sherrill Kaplan's experience before joining Planet Fitness?

Kaplan has previously worked with companies such as Dunkin', Zipcar, and Advent International, focusing on digital marketing and consumer engagement.

What will be Sherrill Kaplan's focus as Chief Digital Officer at Planet Fitness?

She will lead the digital vision and strategy, particularly focusing on the mobile app and customer loyalty.

How many members does Planet Fitness currently have?

As of March 31, 2021, Planet Fitness has over 14.1 million members.