Planet Fitness Realigns Leadership Team to Drive Growth Initiatives
Planet Fitness (NYSE: PLNT) announced a strategic leadership realignment effective March 3, 2025. Bill Bode, currently Division President, U.S. Franchise, will become Chief Operating Officer, overseeing operations for both franchise and corporate clubs. Jennifer Simmons, currently Division President, Corporate Clubs, will assume the role of Chief Strategy Officer.
These changes follow recent appointments of Chip Ohlsson as Chief Development Officer and Brian Povinelli as Chief Marketing Officer. The restructuring aims to support the company's strategic imperatives, including redefining the brand, enhancing member experience, optimizing format, and accelerating club openings.
As of December 31, 2024, Planet Fitness had 19.7 million members and 2,722 clubs across multiple countries, with over 90% of stores owned and operated by independent business owners.
Planet Fitness (NYSE: PLNT) ha annunciato un riallineamento strategico della leadership con effetto dal 3 marzo 2025. Bill Bode, attualmente Presidente della Divisione, Franchising negli Stati Uniti, diventerà Direttore Operativo, supervisionando le operazioni sia per i club in franchising che per quelli corporate. Jennifer Simmons, attualmente Presidente della Divisione, Club Corporate, assumerà il ruolo di Direttore Strategico.
Questi cambiamenti seguono le recenti nomine di Chip Ohlsson come Direttore dello Sviluppo e Brian Povinelli come Direttore Marketing. La ristrutturazione mira a supportare le imperativi strategici dell'azienda, inclusa la ridefinizione del marchio, il miglioramento dell'esperienza dei membri, l'ottimizzazione del formato e l'accelerazione delle aperture dei club.
Al 31 dicembre 2024, Planet Fitness contava 19,7 milioni di membri e 2.722 club in diversi paesi, con oltre il 90% dei negozi di proprietà e gestiti da imprenditori indipendenti.
Planet Fitness (NYSE: PLNT) anunció un reajuste estratégico en el liderazgo con efecto a partir del 3 de marzo de 2025. Bill Bode, actualmente Presidente de la División, Franquicias en EE. UU., se convertirá en Director de Operaciones, supervisando las operaciones tanto de los clubes franquiciados como de los corporativos. Jennifer Simmons, actualmente Presidente de la División, Clubes Corporativos, asumirá el cargo de Directora de Estrategia.
Estos cambios siguen a las recientes designaciones de Chip Ohlsson como Director de Desarrollo y Brian Povinelli como Director de Marketing. La reestructuración tiene como objetivo apoyar los imperativos estratégicos de la empresa, que incluyen redefinir la marca, mejorar la experiencia del miembro, optimizar el formato y acelerar la apertura de clubes.
Al 31 de diciembre de 2024, Planet Fitness contaba con 19,7 millones de miembros y 2,722 clubes en múltiples países, con más del 90% de las tiendas de propiedad y operadas por empresarios independientes.
플래닛 피트니스 (NYSE: PLNT)는 2025년 3월 3일부터 효력이 발생하는 전략적 리더십 재편성을 발표했습니다. 빌 보드, 현재 미국 프랜차이즈 부문 사장,가 COO(최고 운영 책임자)로 임명되어 프랜차이즈 및 기업 클럽의 운영을 감독하게 됩니다. 제니퍼 시몬스, 현재 기업 클럽 부문 사장, 는 최고 전략 책임자 역할을 맡게 됩니다.
이러한 변화는 칩 올슨이 최고 개발 책임자로, 브라이언 포비넬리가 최고 마케팅 책임자로 최근 임명된 후에 이루어졌습니다. 이 구조 조정은 브랜드 재정의, 회원 경험 향상, 형식 최적화 및 클럽 개장을 가속화하는 등 회사의 전략적 목표를 지원하는 것을 목표로 합니다.
2024년 12월 31일 기준으로 플래닛 피트니스는 1,970만 회원과 2,722 클럽을 여러 나라에 두고 있으며, 90% 이상의 매장이 독립 사업자에 의해 소유되고 운영되고 있습니다.
Planet Fitness (NYSE: PLNT) a annoncé une réorganisation stratégique de sa direction, effective à partir du 3 mars 2025. Bill Bode, actuellement président de la division des franchises aux États-Unis, deviendra directeur des opérations, supervisant les opérations des clubs franchisés et corporatifs. Jennifer Simmons, actuellement présidente de la division des clubs corporatifs, assumera le rôle de directrice stratégique.
Ces changements font suite aux récentes nominations de Chip Ohlsson en tant que directeur du développement et de Brian Povinelli en tant que directeur marketing. La restructuration vise à soutenir les impératifs stratégiques de l'entreprise, y compris la redéfinition de la marque, l'amélioration de l'expérience des membres, l'optimisation du format et l'accélération des ouvertures de clubs.
Au 31 décembre 2024, Planet Fitness comptait 19,7 millions de membres et 2 722 clubs dans plusieurs pays, avec plus de 90 % des magasins détenus et gérés par des entrepreneurs indépendants.
Planet Fitness (NYSE: PLNT) gab eine strategische Neuausrichtung der Führungsebene bekannt, die am 3. März 2025 in Kraft tritt. Bill Bode, derzeit Präsident der Division für US-Franchises, wird Chief Operating Officer und wird die Betriebsabläufe sowohl für Franchise- als auch für Unternehmensclubs überwachen. Jennifer Simmons, derzeit Präsidentin der Division für Unternehmensclubs, wird die Rolle der Chief Strategy Officer übernehmen.
Diese Änderungen folgen auf die jüngsten Ernennungen von Chip Ohlsson als Chief Development Officer und Brian Povinelli als Chief Marketing Officer. Die Umstrukturierung zielt darauf ab, die strategischen Imperative des Unternehmens zu unterstützen, einschließlich der Neudefinition der Marke, der Verbesserung des Mitgliedererlebnisses, der Optimierung des Formats und der Beschleunigung der Cluberöffnungen.
Zum 31. Dezember 2024 hatte Planet Fitness 19,7 Millionen Mitglieder und 2.722 Clubs in mehreren Ländern, wobei über 90 % der Geschäfte im Besitz und Betrieb von unabhängigen Unternehmern waren.
- Extensive global presence with 2,722 clubs and 19.7 million members
- 90% franchise-based business model reducing operational risks
- Strategic leadership restructuring to enhance operational efficiency
- Experienced internal promotions with 8+ years of company tenure
- None.
Bill Bode, currently Division President,
Jennifer Simmons, currently Division President, Corporate Clubs, will move into the newly-created Chief Strategy Officer role.
As Chief Operating Officer, Mr. Bode will be responsible for bringing to life the Company's non-intimidating, high-value member experience in Planet Fitness clubs. Mr. Bode has been with the Company for 8 years and will continue to report to CEO Colleen Keating.
As Chief Strategy Officer, Jennifer Simmons will be responsible for ensuring a data-driven approach to support the execution of the Company's strategic imperatives, identifying emerging trends, and ensuring the organization is well-positioned to remain the fitness category leader. Ms. Simmons has been with the Company for 11 years and will continue to report to Ms. Keating.
These management team updates are in addition to the new Company leadership appointments announced earlier this year, with Chip Ohlsson joining the Company as Chief Development Officer and Brian Povinelli as Chief Marketing Officer, both of whom report to Ms. Keating. Mr. Ohlsson is focused on advancing Planet Fitness' strategic growth initiatives, including domestic and international expansion for both corporate and franchise clubs, and strengthening the franchise network. Mr. Povinelli is responsible for overseeing global marketing initiatives to strengthen the brand's leadership position and expand access to fitness and wellness for all. Jamie Medeiros will continue to serve as Chief Brand Officer reporting to Mr. Povinelli.
Ms. Keating, said, "As we position Planet Fitness for growth in 2025 and beyond, we remain focused on executing our strategic imperatives – redefining our brand, enhancing member experience, refining our product and optimizing our format, and accelerating club openings. To enhance our ability to do so, we have built out our management team and are refining its structure to capitalize on efficiencies and leverage leader expertise. Our goal is to better promote our key growth drivers – members and clubs – support our culture of accountability, and work more efficiently and effectively. As a team and organization, we are focused on delivering on our mission, and ultimately delivering significant value for our franchisees, members, and shareholders."
Full Year Results
As previously announced, the Company plans to release its full fiscal year 2024 results and a 2025 outlook on February 25, 2025. Details can be found at investor.planetfitness.com.
About Planet Fitness
Founded in 1992 in
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the federal securities laws, which involve risks and uncertainties. Forward-looking statements include the Company's statements with respect to the Company's growth and other statements that do not relate solely to historical facts. Forward-looking statements can be identified by words such as "advance," "believe," "expand," "estimate," "expect," "intend," "may," "goal," "plan," "prospect," "project," "accelerate," "potential," "will," "would," "could," "should," "continue," "ongoing," "contemplate," "future," "strategy" and similar references to future periods, although not all forward-looking statements include these identifying words. Forward-looking statements are not assurances of future performance. Instead, they are based only on the Company's current beliefs, expectations and assumptions regarding the future of the business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company's control. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Important factors that could cause our actual results to differ materially include competition in the fitness industry, the Company's and franchisees' ability to attract and retain members, the Company's and franchisees' ability to identify and secure suitable sites for new franchise stores, changes in consumer demand, changes in equipment costs, the Company's ability to expand into new markets domestically and internationally, operating costs for the Company and franchisees generally, availability and cost of capital for franchisees, acquisition activity, developments and changes in laws and regulations, our substantial increased indebtedness as a result of our refinancing and securitization transactions and our ability to incur additional indebtedness or refinance that indebtedness in the future, our future financial performance and our ability to pay principal and interest on our indebtedness, our corporate structure and tax receivable agreements, failures, interruptions or security breaches of the Company's information systems or technology, general economic conditions and the other factors described in the Company's annual report on Form 10-K for the year ended December 31, 2023, as well as the Company's other filings with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in forward-looking statements, investors should not place undue reliance on forward-looking statements, which reflect the Company's views only as of the date of this press release. Except as required by law, neither the Company nor any of its affiliates or representatives undertake any obligation to provide additional information or to correct or update any information set forth in this release, whether as a result of new information, future developments or otherwise.
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SOURCE Planet Fitness, Inc.
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