Pinterest Announces Second Quarter 2024 Results, Drives Robust Revenue and User Growth Momentum

Rhea-AI Summary

Pinterest (NYSE: PINS) reported strong Q2 2024 results, with revenue growing 21% year-over-year to $854 million. The company saw significant user growth, with global Monthly Active Users (MAUs) increasing 12% to 522 million. Pinterest achieved GAAP net income of $9 million and Adjusted EBITDA of $180 million.

Key highlights include:

• U.S. and Canada revenue up 19% to $673 million
• Europe revenue increased 25% to $143 million
• Rest of World revenue grew 32% to $38 million
• Global ARPU improved 8% to $1.64

For Q3 2024, Pinterest expects revenue between $885-$900 million, representing 16-18% year-over-year growth. The company's focus on AI-powered products and improved advertiser performance is driving market share gains among large brands.

Positive

• Revenue increased 21% year-over-year to $854 million
• Global Monthly Active Users (MAUs) grew 12% to 522 million
• GAAP net income of $9 million, compared to a loss in the previous year
• Adjusted EBITDA increased 68% to $180 million
• Strong revenue growth across all regions: U.S. and Canada (19%), Europe (25%), Rest of World (32%)
• Global ARPU improved 8% to $1.64
• Positive Q3 2024 revenue guidance of $885-$900 million (16-18% YoY growth)

Negative

• Total costs and expenses increased to $875 million
• Non-GAAP operating expenses expected to grow 17-20% YoY in Q3 2024

Financial Analyst

Pinterest's Q2 2024 results demonstrate robust growth and improved profitability, signaling a positive trajectory for the company. The 21% year-over-year revenue increase to $854 million surpassed market expectations, indicating strong advertiser demand and effective monetization strategies. This growth is particularly impressive given the challenging macroeconomic environment many tech companies are facing.

The company's user base expansion is equally noteworthy, with global Monthly Active Users (MAUs) growing 12% to reach 522 million. This growth suggests Pinterest's platform remains attractive to users, potentially driven by its AI-powered product innovations. The 3% MAU growth in the mature U.S. and Canada market is modest but still positive, while the 17% growth in Rest of World highlights significant international expansion opportunities.

Profitability metrics show substantial improvement:

• GAAP net income of $9 million, compared to a loss in the previous year
• Adjusted EBITDA increased by 68% to $180 million
• Adjusted EBITDA margin expanded from 15% to 21%

These figures indicate effective cost management and scaling of operations.

The Average Revenue Per User (ARPU) growth across all regions, particularly the 16% increase in U.S. and Canada to $6.85, demonstrates Pinterest's improving ability to monetize its user base. However, the significant gap between U.S./Canada ARPU and other regions suggests untapped potential in international markets.

Looking ahead, the Q3 2024 revenue guidance of $885 million to $900 million (16-18% YoY growth) indicates continued momentum, albeit at a slightly slower pace than Q2. This guidance, coupled with the projected 17-20% increase in Non-GAAP operating expenses, suggests management's confidence in sustaining growth while investing in future opportunities.

Overall, Pinterest's Q2 results and forward guidance paint a picture of a company successfully executing its growth strategy, improving profitability and positioning itself for sustained expansion in the competitive social media landscape.

Tech Expert

Pinterest's Q2 2024 results underscore the company's successful pivot towards AI-driven innovation and its positive impact on user engagement and advertiser performance. CEO Bill Ready's emphasis on AI-powered products and experiences as key drivers of growth is particularly noteworthy in the current tech landscape.

The company's ability to leverage AI for both user experience enhancement and advertiser performance improvement is a critical differentiator. By focusing on AI-driven solutions, Pinterest is addressing two important aspects of its business model simultaneously:

• Enhancing user engagement and retention, as evidenced by the 12% YoY growth in MAUs
• Improving advertiser ROI, leading to increased ad spend and revenue growth

The mention of gaining share of advertising budgets with some of the world's largest brands suggests that Pinterest's AI-powered advertising solutions are delivering measurable results. This is particularly important in a market where advertisers are increasingly demanding performance-based metrics and ROI clarity.

Pinterest's focus on AI aligns with broader industry trends, where machine learning and artificial intelligence are becoming central to product development, user experience optimization and advertising effectiveness. The company's success in this area could potentially lead to a competitive advantage, especially if it can continue to innovate at its current pace.

However, it's important to note that the tech landscape is highly competitive, with giants like Meta, Google and Amazon also heavily investing in AI. Pinterest will need to maintain its innovation momentum and clearly differentiate its AI offerings to sustain its growth trajectory.

The company's ability to translate its AI investments into tangible financial results, as evidenced by the strong revenue growth and improved profitability, is a positive sign. It suggests that Pinterest's tech strategy is well-aligned with market demands and user preferences, positioning the company for continued success in the evolving digital advertising and social media landscape.

Q2 Revenue of $854 million, an increase of 21%

Record 522 million global monthly active users, an increase of 12%

SAN FRANCISCO--(BUSINESS WIRE)-- Pinterest, Inc. (NYSE: PINS) today announced financial results for the quarter ended June 30, 2024.

• Q2 revenue grew 21% year over year to $854 million.
• Global Monthly Active Users ("MAUs") increased 12% year over year to 522 million.
• GAAP net income was $9 million for Q2. Adjusted EBITDA was $180 million for Q2.
• Total costs and expenses were $875 million.

“We had another impressive quarter, reporting a 21% increase in revenue and 12% growth in monthly active users globally,” said Bill Ready, CEO of Pinterest. “Our monetization efforts are paying off. Advertisers are seeing improved performance across key objectives on Pinterest – from brand awareness to conversion – as we continue to roll out AI-powered products and experiences. As a result, we’re gaining share of advertising budgets with some of the world’s largest brands. I’m proud of our pace of innovation as we execute against the opportunity ahead.”

Q2 2024 Financial Highlights

The following table summarizes our consolidated financial results (in thousands, except percentages, unaudited):

		Three Months Ended June 30,								% Change
		2024				2023
Revenue		$	853,680			$	708,025			21	%
Net income (loss)		$	8,887			$	(34,942	)		125	%
Net income (loss) margin			1	%			(5	)%
Non-GAAP net income*		$	207,160			$	142,089			46	%
Adjusted EBITDA*		$	179,912			$	107,019			68	%
Adjusted EBITDA margin*			21	%			15	%
_____________
* For more information on these non-GAAP financial measures, please see "―About non-GAAP financial measures" and the tables under "―Reconciliation of GAAP to non-GAAP financial results" included at the end of this release.

Q2 2024 Other Highlights

The following table sets forth our revenue, MAUs and average revenue per user ("ARPU") based on the geographic location of our users (in millions, except ARPU and percentages, unaudited):

	Three Months Ended June 30,						% Change
	2024			2023
Revenue - Global	$	854		$	708		21	%
Revenue - U.S. and Canada	$	673		$	565		19	%
Revenue - Europe	$	143		$	114		25	%
Revenue - Rest of World	$	38		$	29		32	%
MAUs - Global		522			465		12	%
MAUs - U.S. and Canada		98			95		3	%
MAUs - Europe		136			124		9	%
MAUs - Rest of World		288			246		17	%
ARPU - Global	$	1.64		$	1.53		8	%
ARPU - U.S. and Canada	$	6.85		$	5.92		16	%
ARPU - Europe	$	1.03		$	0.91		14	%
ARPU - Rest of World	$	0.13		$	0.12		13	%

Guidance

For Q3 2024, we expect revenue to be in the range of $885 million to $900 million, representing 16-18% growth year over year. We expect Q3 2024 Non-GAAP operating expenses* to be in the range of $485 million to $500 million, representing 17-20% growth year over year. Please note that our operating expense guidance does not include cost of revenue.

We intend to provide further details on our outlook during the conference call.

_____________

*We have not provided the forward-looking GAAP equivalents for certain forward-looking non-GAAP operating expenses or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as share-based compensation expense, which is impacted by, among other things, employee retention and decisions around future equity grants to employees. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results and, as such, we also believe that any reconciliations provided would imply a degree of precision that could be confusing or misleading to investors.

Webcast and conference call information

A live audio webcast of our second quarter 2024 earnings release call will be available at investor.pinterestinc.com. The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press release, including the reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures and slide presentation are also available. A recording of the webcast will be available at investor.pinterestinc.com for 90 days.

We have used, and intend to continue to use, our investor relations website at investor.pinterestinc.com as a means of disclosing material nonpublic information and for complying with our disclosure obligations under Regulation FD.

Forward-looking statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act of 1934, as amended, about us and our industry that involve substantial risks and uncertainties. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and are often characterized by the use of words such as "believes," "estimates," "expects," "projects," "may," "will," "can," "intends," "plans," "targets," "forecasts," "anticipates," or and similar expressions, or by discussions of strategy, plans or intentions. Such forward-looking statements involve known and unknown risks, uncertainties, assumptions and other important factors that could cause our actual results, performance or achievements, or industry results, to differ materially from historical results or any future results, performance or achievements expressed, suggested or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, statements about: general economic uncertainty in global markets and a worsening of global economic conditions or low levels of economic growth, including inflation, stress in the banking industry, foreign exchange fluctuations and supply-chain issues; the effect of general economic and political conditions; our financial performance, including revenue, cost and expenses and cash flows; our ability to attract, retain and recover users and maintain and grow their level of engagement; our ability to provide content that is useful and relevant to users' personal taste and interests; our ability to develop successful new products or improve existing ones; our ability to maintain and enhance our brand and reputation; potential harm caused by compromises in security, including our cybersecurity protections and resources and costs required to prevent, detect and remediate potential security breaches; potential harm caused by changes in online application stores or internet search engines' methodologies, particularly search engine optimization methodologies and policies; discontinuation, disruptions or outages in third-party single sign-on access; our ability to compete effectively in our industry; our ability to scale our business, including our monetization efforts; our ability to attract and retain advertisers and scale our revenue model; our ability to attract and retain creators and publishers that create relevant and engaging content; our ability to develop effective products and tools for advertisers, including measurement tools; our ability to expand and monetize our platform internationally; our ability to effectively manage the growth of our business; our ability to continue to use and develop artificial intelligence ("AI") as well as managing the challenges and risks posed by AI; our ability to successfully manage our flexible work model with a more distributed workforce; our lack of operating history and ability to sustain profitability; decisions that reduce short-term revenue or profitability or do not produce the long-term benefits we expect; fluctuations in our operating results; our ability to raise additional capital on favorable terms or at all; our ability to realize anticipated benefits from mergers and acquisitions, joint ventures, strategic partnerships and other investments; our ability to protect our intellectual property; our ability to receive, process, store, use and share data, and compliance with laws and regulations related to data privacy and content; current or potential litigation and regulatory actions involving us; our ability to comply with modified or new laws and regulations applying to our business, and potential harm to our business as a result of those laws and regulations; real or perceived inaccuracies in metrics related to our business; disruption of, degradation in or interference with our use of Amazon Web Services and our infrastructure; and our ability to attract and retain personnel. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed in our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024, which is available on our investor relations website at investor.pinterestinc.com and on the SEC website at www.sec.gov. All information provided in this release and in the earnings materials is as of July 30, 2024. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to us on the date hereof. We undertake no duty to update this information unless required by law.

About non-GAAP financial measures

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States ("GAAP"), we use the following non-GAAP financial measures: Adjusted EBITDA, Adjusted EBITDA margin, non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative), non-GAAP income from operations, non-GAAP net income, non-GAAP net income per share and constant currency revenue growth rates. The presentation of these financial measures is not intended to be considered in isolation, as a substitute for or superior to the financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparative purposes. We compensate for these limitations by providing specific information regarding GAAP amounts excluded from these non-GAAP financial measures.

We define Adjusted EBITDA as net income (loss) adjusted to exclude depreciation and amortization expense, share-based compensation expense, interest income (expense), net, other income (expense), net, benefit from income taxes and restructuring charges. Adjusted EBITDA margin is calculated by dividing Adjusted EBITDA by revenue. Non-GAAP costs and expenses (including non-GAAP cost of revenue, research and development, sales and marketing, and general and administrative) and non-GAAP net income exclude amortization of acquired intangible assets, share-based compensation expense and restructuring charges. Non-GAAP income from operations is calculated by subtracting non-GAAP costs and expenses from revenue. Non-GAAP net income per share is calculated by dividing non-GAAP net income by diluted weighted-average shares outstanding. We use these measures to evaluate our operating results and for financial and operational decision-making purposes. We believe these non-GAAP financial measures help identify underlying trends in our business that could otherwise be masked by the effect of the income and expenses they exclude. We also believe these measures provide useful information about our operating results, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to key metrics we use for financial and operational decision-making. We present these non-GAAP measures to assist potential investors in seeing our operating results through the eyes of management and because we believe these measures provide an additional tool for investors to use in comparing our operating results over multiple periods with other companies in our industry. There are a number of limitations related to the use of non-GAAP financial measures rather than the nearest GAAP equivalents. For example, Adjusted EBITDA excludes certain recurring, non-cash charges such as depreciation of fixed assets and amortization of acquired intangible assets, although these assets may have to be replaced in the future, and share-based compensation expense, which has been, and will continue to be for the foreseeable future, a significant recurring expense and an important part of our compensation strategy.

For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, please see the tables under "―Reconciliation of GAAP to non-GAAP financial results" included at the end of this release.

Limitation of key metrics and other data

The numbers for our key metrics, which include our MAUs and ARPU, are calculated using internal company data based on the activity of user accounts. We define a MAU as an authenticated Pinterest user who visits our website, opens our mobile application or interacts with Pinterest through one of our browser or site extensions, such as the Save button, at least once during the 30-day period ending on the date of measurement. The number of MAUs do not include Shuffles users unless they would otherwise qualify as MAUs. Unless otherwise indicated, we present MAUs based on the number of MAUs measured on the last day of the current period. We measure monetization of our platform through our ARPU metric. We define ARPU as our total revenue in a given geography during a period divided by the average of the number of MAUs in that geography during the period. We calculate average MAUs based on the average of the number of MAUs measured on the last day of the current period and the last day prior to the beginning of the current period. We calculate ARPU by geography based on our estimate of the geography in which revenue-generating activities occur. We use these metrics to assess the growth and health of the overall business and believe that MAUs and ARPU best reflect our ability to attract, retain, engage and monetize our users, and thereby drive revenue. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in technology or our methodology.

PINTEREST, INC. CONDENSED CONSOLIDATED BALANCE SHEETS (in thousands, except par value) (unaudited)
	June 30,				December 31,
		2024				2023
ASSETS
Current assets:
Cash and cash equivalents	$	1,376,681			$	1,361,936
Marketable securities		1,358,502				1,149,148
Accounts receivable, net of allowances of $8,729 and $10,635 as of June 30, 2024 and December 31, 2023, respectively		664,293				763,159
Prepaid expenses and other current assets		93,270				64,316
Total current assets		3,492,746				3,338,559
Property and equipment, net		40,036				32,225
Operating lease right-of-use assets		83,941				92,119
Goodwill and intangible assets, net		113,783				117,462
Other assets		17,010				14,040
Total assets	$	3,747,516			$	3,594,405
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable	$	73,924			$	79,058
Accrued expenses and other current liabilities		293,779				238,032
Total current liabilities		367,703				317,090
Operating lease liabilities		151,750				160,616
Other liabilities		30,010				26,019
Total liabilities		549,463				503,725
Commitments and contingencies
Stockholders’ equity:
Class A common stock, $0.00001 par value, 6,666,667 shares authorized, 603,564 and 591,663 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively; Class B common stock, $0.00001 par value, 1,333,333 shares authorized, 82,629 and 86,355 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively		7				7
Additional paid-in capital		5,366,284				5,241,954
Accumulated other comprehensive loss		(2,045	)			(1,013	)
Accumulated deficit		(2,166,193	)			(2,150,268	)
Total stockholders’ equity		3,198,053				3,090,680
Total liabilities and stockholders’ equity	$	3,747,516			$	3,594,405

PINTEREST, INC. CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (in thousands, except per share amounts) (unaudited)
	Three Months Ended June 30,
		2024				2023
Revenue	$	853,680			$	708,025
Costs and expenses:
Cost of revenue		184,856				168,740
Research and development		312,837				269,391
Sales and marketing		265,354				243,239
General and administrative		112,074				99,898
Total costs and expenses		875,121				781,268
Loss from operations		(21,441	)			(73,243	)
Interest income (expense), net		34,680				24,888
Other income (expense), net		(4,596	)			2,180
Income (loss) before benefit from income taxes		8,643				(46,175	)
Benefit from income taxes		(244	)			(11,233	)
Net income (loss)	$	8,887			$	(34,942	)
Net income (loss) per share:
Basic	$	0.01			$	(0.05	)
Diluted	$	0.01			$	(0.05	)
Weighted-average shares used in computing net income (loss) per share:
Basic		683,171				674,280
Diluted		708,258				674,280

PINTEREST, INC. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) (unaudited)
	Six Months Ended June 30,
		2024				2023
Operating activities
Net loss	$	(15,925	)		$	(243,521	)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization		9,781				11,283
Share-based compensation		358,906				312,752
Impairment and abandonment charges for leases and leasehold improvements		—				117,315
Net amortization of investment premium and discount		(13,092	)			(8,986	)
Other		3,629				4,485
Changes in assets and liabilities:
Accounts receivable		102,767				136,827
Prepaid expenses and other assets		(35,722	)			(23,048	)
Operating lease right-of-use assets		16,618				34,595
Accounts payable		(4,968	)			(24,295	)
Accrued expenses and other liabilities		60,681				(31,663	)
Operating lease liabilities		(20,103	)			(39,568	)
Net cash provided by operating activities		462,572				246,176
Investing activities
Purchases of property and equipment		(16,897	)			(2,800	)
Purchases of marketable securities		(811,693	)			(654,349	)
Sales of marketable securities		7,749				29,271
Maturities of marketable securities		606,566				609,402
Net cash used in investing activities		(214,275	)			(18,476	)
Financing activities
Proceeds from exercise of stock options		19,255				3,216
Repurchases of Class A common stock		(33,336	)			(500,000	)
Shares repurchased for tax withholdings on release of restricted stock units and restricted stock awards		(219,461	)			(163,203	)
Net cash used in financing activities		(233,542	)			(659,987	)
Effect of exchange rate changes on cash, cash equivalents and restricted cash		(1,484	)			1,075
Net increase (decrease) in cash, cash equivalents and restricted cash		13,271				(431,212	)
Cash, cash equivalents and restricted cash, beginning of period		1,368,532				1,617,660
Cash, cash equivalents and restricted cash, end of period	$	1,381,803			$	1,186,448
Supplemental cash flow information
Cash paid for income taxes, net	$	15,178			$	6,006
Non-cash investing and financing activities:
Repurchases of Class A common stock in accrued expenses and other current liabilities	$	1,042			$	—
Operating lease right-of-use assets obtained in exchange for operating lease liabilities	$	9,778			$	13,809
Reconciliation of cash, cash equivalents and restricted cash to condensed consolidated balance sheets
Cash and cash equivalents	$	1,376,681			$	1,179,852
Restricted cash included in prepaid expenses and other current assets		1,068				2,243
Restricted cash included in other assets		4,054				4,353
Total cash, cash equivalents and restricted cash	$	1,381,803			$	1,186,448

PINTEREST, INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS (in thousands) (unaudited)
	Three Months Ended June 30,
		2024				2023
Share-based compensation by function:
Cost of revenue	$	3,777			$	2,740
Research and development		128,481				108,580
Sales and marketing		30,906				26,398
General and administrative		33,269				31,912
Total share-based compensation	$	196,433			$	169,630
Amortization of acquired intangible assets by function:
Cost of revenue	$	1,508			$	1,508
Sales and marketing		135				135
General and administrative		197				197
Total amortization of acquired intangible assets	$	1,840			$	1,840
Restructuring charges by function:
Research and development	$	—			$	603
Sales and marketing		—				72
General and administrative		—				4,886
Total restructuring charges	$	—			$	5,561
Reconciliation of total costs and expenses to non-GAAP costs and expenses:
Total costs and expenses	$	875,121			$	781,268
Share-based compensation		(196,433	)			(169,630	)
Amortization of acquired intangible assets		(1,840	)			(1,840	)
Restructuring charges		—				(5,561	)
Total non-GAAP costs and expenses	$	676,848			$	604,237
Reconciliation of net income (loss) to Adjusted EBITDA:
Net income (loss)	$	8,887			$	(34,942	)
Depreciation and amortization		4,920				5,071
Share-based compensation		196,433				169,630
Interest (income) expense, net		(34,680	)			(24,888	)
Other (income) expense, net		4,596				(2,180	)
Benefit from income taxes		(244	)			(11,233	)
Restructuring charges		—				5,561
Adjusted EBITDA	$	179,912			$	107,019

PINTEREST, INC. RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL RESULTS (in thousands, except per share amounts) (unaudited)
	Three Months Ended June 30,
	2024			2023
Reconciliation of net income (loss) to non-GAAP net income:
Net income (loss)	$	8,887		$	(34,942	)
Share-based compensation		196,433			169,630
Amortization of acquired intangible assets		1,840			1,840
Restructuring charges		—			5,561
Non-GAAP net income	$	207,160		$	142,089
Basic weighted-average shares used in computing net income (loss) per share		683,171			674,280
Weighted-average dilutive securities(1)		25,087			18,107
Diluted weighted-average shares used in computing non-GAAP net income per share		708,258			692,387
Non-GAAP net income per share	$	0.29		$	0.21

_____________
(1)		Gives effect to potential common stock instruments such as stock options, unvested restricted stock units and unvested restricted stock awards.

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20240730039688/en/

Press:

Tessa Chen

press@pinterest.com

Investor relations:

Andrew Somberg

ir@pinterest.com

Source: Pinterest, Inc.

FAQ

What was Pinterest's revenue for Q2 2024?

Pinterest's revenue for Q2 2024 was $854 million, representing a 21% increase year-over-year.

How many monthly active users did Pinterest (PINS) have in Q2 2024?

Pinterest reported 522 million global monthly active users in Q2 2024, a 12% increase from the previous year.

What was Pinterest's (PINS) net income for Q2 2024?

Pinterest reported a GAAP net income of $9 million for Q2 2024, compared to a net loss in the same quarter of the previous year.

What is Pinterest's revenue guidance for Q3 2024?

Pinterest expects Q3 2024 revenue to be in the range of $885 million to $900 million, representing 16-18% growth year-over-year.

How did Pinterest's (PINS) ARPU change in Q2 2024?

Pinterest's global Average Revenue Per User (ARPU) increased by 8% to $1.64 in Q2 2024 compared to the same period last year.