POLARIS RELEASES NEW PURPOSE-BUILT ADDITIONS TO THE 2025 ATV LINEUP
Polaris Off Road has unveiled six new 2025 ATV models, expanding their MY25 lineup. The release includes the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and Sportsman Touring 850 and Touring XP 1000.
The Mud Edition models feature sealed LED headlights, Pro Armor MUD XT 2.0 tires, and industry-leading 13.5" ground clearance, starting at $12,499. The Scrambler models offer enhanced LED lighting and powerful engines, with the 850 starting at $12,999 and the XP 1000 S at $17,999. The Touring models include integrated passenger seating and 6 gallons of storage, starting at $13,799.
Key improvements across the lineup focus on enhanced lighting, mud-handling capabilities, and performance features. The new models will begin shipping to dealers in January 2025.
Polaris Off Road ha svelato sei nuovi modelli di ATV 2025, ampliando la loro gamma MY25. Il lancio include il 850 e XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S e Sportsman Touring 850 e Touring XP 1000.
I modelli Mud Edition presentano fari LED sigillati, pneumatici Pro Armor MUD XT 2.0 e un'altezza da terra leader nel settore di 13,5
- Introduction of six new purpose-built ATV models expanding product portfolio
- Premium pricing strategy with models ranging from $12,499 to $17,999 MSRP
- Technological improvements including new LED lighting systems and enhanced mud protection features
- Industry-leading specifications (13.5" ground clearance, 89 HP engine, 55" width)
- None.
Insights
This product launch represents an incremental update rather than a revolutionary change to Polaris's ATV lineup. The new models primarily feature LED lighting upgrades and specialized editions targeting specific use cases (mud, touring, sport). While the MSRPs ranging from
The focus on purpose-built vehicles demonstrates Polaris's strategy to defend its market position through segmentation, but doesn't materially expand their addressable market. The timing of the release in January aligns with the start of the buying season, though the high price points may face resistance in the current economic climate where recreational vehicle purchases are often discretionary.
The technical upgrades in this release are evolutionary rather than revolutionary. The addition of sealed LED lighting systems and specialized tires addresses practical user needs but doesn't introduce any groundbreaking technology. The ProStar engines delivering up to 89 HP maintain competitive performance specs without pushing new boundaries.
Most notable is the Scrambler XP 1000 S's 55-inch width platform, which optimizes stability and handling - a key differentiator in the high-performance segment. The Walker Evans 3-Way adjustable shocks represent premium positioning but are expected features at this price point. The mud-specific transmission ratios and sealed clutch intakes demonstrate good engineering adaptation for specialized use cases.
The strategic timing of this announcement, coming six months after the initial MY25 lineup reveal, helps maintain market interest through staggered product releases. The
The expanded LED lighting features across models could help capture more of the recreational rider segment who value extended riding hours. However, these updates, while meaningful for specific user groups, are unlikely to drive significant new unit sales or market share gains. The focus appears to be on maintaining brand position and incremental improvements rather than market expansion.
New Mud Editions Give Owners Confidence to Tackle Thick Mud and Tough Terrain, While the New Scramblers and Touring Models Offer New LED Lighting to Extend the Riding Day
"Polaris is at the forefront of rider-driven innovation and continues to enhance riding experiences so owners can tackle the outdoors with confidence," said Brandon Kraemer, Vice President of Product Portfolio of Off-Road Vehicles, Polaris. "From mudding to trail riding, these models deliver purpose-built features that give riders the opportunity to experience next-level power, control, and performance."
Sportsman 850 and XP 1000 Mud Edition
Mud and trail-tested, riders can tackle the mud with reliable features and key updates with the 850 and XP 1000 Mud Edition.
Key Features:
- NEW! Sealed LED headlights delivers brighter lighting and prevents water and mud intrusion
- NEW! Pro Armor MUD XT 2.0 tires offer superior traction and durability to get through thick mud
- Sealed clutch intake protects clutch components from water and mud intrusion in deep mud
- Industry leading 13.5" ground clearance to rise above rough terrain and deep mud
- High and Low mud-specific transmission maximizes torque, delivering more power to your tires for effortless navigation through thick mud
The 850 comes in Titanium Metallic and the XP 1000 comes in a new Onyx Black with Performance Red Accents colorway, with models starting at
Scrambler 850
The Scrambler 850 is engineered for exhilaration, delivering next-level power, comfort and control.
Key Features:
- NEW! LED lighting for added style and superior visibility in low-light riding conditions
- 78 HP ProStar engine delivers instant acceleration and power to tame tough terrain
- Sport-tuned Independent Rear Suspension (IRS) delivers a smooth ride and confident cornering
- 11.5" of ground clearance to rise above obstacles and tough terrain
The Scrambler 850 starts at
Scrambler XP 1000 S
Built for thrill seekers, the new Scrambler XP 1000 S is the ultimate performance machine to conquer tough trails with confidence and control.
Key Features:
- NEW! LED lighting for added style and superior visibility in low-light riding conditions
- 89 HP ProStar engine delivers heart-pounding power and acceleration for quick takeoffs
- Industry-Exclusive 55" width for added control and stability in rough terrain and technical trails
- Walker Evans 3-Way adjustable shocks deliver an advanced shock package for more confident ride and handling
The Scrambler XP 1000 starts at
Sportsman Touring 850 and XP 1000
The new Touring 850 and XP 1000, designed to go the distance with premium performance and passenger seating, allows riders to tackle the trails together.
Key Features:
- NEW! Steerable pod and LED headlights for added style and superior low-light visibility
- Integrated passenger seat with handle grips and ergonomic backrest for comfort and versatility
- Class-leading 6 gallons of integrated storage to bring gear and supplies for the adventure
To learn more about the complete 2-Up lineup, visit here. The Sportsman Touring 850 and XP 1000 starts at
The 2025 ATV models start shipping to dealers in January 2025. To learn more, please visit https://www.polaris.com/en-us/off-road/sportsman/#launch or join the conversation and follow on Facebooksm, Instagramsm, YouTubesm, and Xsm.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in
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SOURCE Polaris Inc.
FAQ
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