Phunware Survey on Resort Guest Digital Experiences Highlights Connection Between Mobile App Integration and Guest Satisfaction
Phunware has released a comprehensive guide based on a survey of 780 U.S. travelers, revealing important insights about resort guests' digital preferences. The survey, conducted between August and September 2024, shows that 82% of guests believe mobile apps would improve their resort experience, while 77% prioritize personal data protection.
Key findings indicate that 83% of guests are likely to provide feedback via mobile apps, and 95% support real-time updates on activities. The study highlights that 64% of guests prioritize ease of booking, while 56% value booking convenience. Additionally, 65% of respondents believe mobile app engagement enhances their perception of a resort's commitment to guest experience.
Phunware ha pubblicato una guida completa basata su un sondaggio condotto su 780 viaggiatori statunitensi, rivelando importanti informazioni sulle preferenze digitali degli ospiti nei resort. Il sondaggio, effettuato tra agosto e settembre 2024, mostra che l'82% degli ospiti crede che le app mobili migliorerebbero la loro esperienza nel resort, mentre il 77% dà priorità alla protezione dei dati personali.
I risultati chiave indicano che l'83% degli ospiti è propenso a fornire feedback tramite app mobili, e il 95% supporta aggiornamenti in tempo reale sulle attività. Lo studio evidenzia che il 64% degli ospiti dà priorità alla facilità di prenotazione, mentre il 56% apprezza la comodità della prenotazione. Inoltre, il 65% dei rispondenti ritiene che il coinvolgimento attraverso le app mobili migliori la loro percezione dell'impegno di un resort verso l'esperienza degli ospiti.
Phunware ha lanzado una guía integral basada en una encuesta a 780 viajeros de EE. UU., revelando información importante sobre las preferencias digitales de los huéspedes en los resorts. La encuesta, realizada entre agosto y septiembre de 2024, muestra que el 82% de los huéspedes cree que las aplicaciones móviles mejorarían su experiencia en el resort, mientras que el 77% prioriza la protección de datos personales.
Los hallazgos clave indican que el 83% de los huéspedes es probable que proporcionen comentarios a través de aplicaciones móviles, y el 95% apoya las actualizaciones en tiempo real sobre las actividades. El estudio destaca que el 64% de los huéspedes prioriza la facilidad de reserva, mientras que el 56% valora la conveniencia de la reserva. Además, el 65% de los encuestados cree que el compromiso a través de aplicaciones mejora su percepción del compromiso de un resort con la experiencia de sus huéspedes.
Phunware는 780명의 미국 여행자를 대상으로 한 설문조사를 바탕으로 종합 가이드를 발표하여 리조트 손님의 디지털 선호에 대한 중요한 통찰력을 드러냈습니다. 2024년 8월과 9월 사이에 실시된 이 설문조사에서는 82%의 손님이 모바일 앱이 리조트 경험을 개선할 것이라고 믿고 있으며, 77%는 개인 데이터 보호를 우선시한다고 밝혔습니다.
주요 결과에 따르면 83%의 손님이 모바일 앱을 통해 피드백을 제공할 가능성이 있으며, 95%는 활동에 대한 실시간 업데이트를 지원합니다. 연구는 64%의 손님이 예약의 용이성을 우선시하며, 56%는 예약의 편리함을 중요하게 생각한다고 강조합니다. 또한, 65%의 응답자는 모바일 앱 참여가 리조트의 고객 경험에 대한 헌신을 향상시킨다고 믿고 있습니다.
Phunware a publié un guide complet basé sur une enquête auprès de 780 voyageurs américains, révélant des informations importantes sur les préférences numériques des clients des resorts. L'enquête, réalisée entre août et septembre 2024, montre que 82% des clients estiment que les applications mobiles amélioreraient leur expérience au resort, tandis que 77% priorisent la protection des données personnelles.
Les résultats clés indiquent que 83% des clients sont susceptibles de donner des commentaires via des applications mobiles, et que 95% soutiennent les mises à jour en temps réel sur les activités. L'étude souligne que 64% des clients privilégient la facilité de réservation, tandis que 56% attachent de l'importance à la commodité de la réservation. De plus, 65% des répondants estiment que l'engagement via des applications mobiles renforce leur perception de l'engagement d'un resort envers l'expérience client.
Phunware hat einen umfassenden Leitfaden veröffentlicht, der auf einer Umfrage unter 780 US-Reisenden basiert und wichtige Einblicke in die digitalen Präferenzen von Resort-Gästen liefert. Die Umfrage, die zwischen August und September 2024 durchgeführt wurde, zeigt, dass 82% der Gäste glauben, dass mobile Apps ihr Resort-Erlebnis verbessern würden, während 77% den Datenschutz priorisieren.
Wichtige Ergebnisse zeigen, dass 83% der Gäste wahrscheinlich über mobile Apps Feedback geben werden, und 95% unterstützen Echtzeit-Updates zu Aktivitäten. Die Studie hebt hervor, dass 64% der Gäste die Buchungsfreundlichkeit priorisieren, während 56% den Buchungskomfort schätzen. Darüber hinaus glauben 65% der Befragten, dass die Interaktion über mobile Apps ihr Wahrnehmung des Engagements eines Resorts für das Gästeerlebnis verbessert.
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Survey Discovers Key Factors that Influence Guest Interactions and Preferences for Mobile App Engagement with Actionable Recommendations for Resort Operators
AUSTIN, Texas, Nov. 21, 2024 (GLOBE NEWSWIRE) -- Phunware, Inc. (“Phunware” or the “Company”) (NASDAQ: PHUN), a leader in enterprise cloud solutions for mobile applications, released The Essential Guide to Resort Guest Digital Experience.
The guide is based on a survey, conducted by Phunware, of 780 U.S. travelers from August to September 2024 to better understand resort guest expectations, behaviors and preferences using mobile apps while traveling.
“As digital technology levels the boundaries between physical and digital experiences, resort guests increasingly seek seamless, intuitive, and personalized interactions throughout their stay,” said Jeremy Kidd, General Manager, Phunware Software. “In today’s competitive hospitality industry, understanding resort guest values, preferences, and motivations regarding digital services has become crucial to delivering exceptional resort experiences.”
The Phunware guide explores the boundaries between physical and digital experiences and guest expectations of interactions at resorts. The survey findings suggest that, from mobile check-ins and digital room keys to personalized recommendations and instant service requests, resort guests now expect the same high level of convenience and efficiency of mobile and related digital services that they do in other aspects of their daily lives.
The following are some of the key findings of the survey:
77% of guests expected high personal data protection.83% of guests indicated that they were likely to provide feedback using a mobile app after participating in a resort activity or service.65% of guests said mobile app engagement enhances their views of the ‘resort’s commitment to the guest experience.’82% of guests indicated that using a resort’s mobile app would ‘improve their overall experience.’95% of guests supported the notion that resorts should offer ‘real-time updates on activity and service availability.’- Guests rated ‘ease of booking’ and ‘booking convenience’ as top drivers,
64% and56% , respectively, in their decision-making to utilize ancillary resort services. 74% of guests indicated that they would likely use a retailer's app when shopping, underscoring the importance of mobile engagement in hospitality.
Phunware believes these findings are indicative of significant opportunities for brands to address hospitality guest digital preferences and build positive impressions with those guests through mobile app interactions, regardless of their prior digital engagements.
Methodology Note: the guide is based on a Phunware survey of a representative sample of 780 U.S. travelers with data collection from August to September 2024.
The full guide can be found here.
About Phunware
Phunware, Inc. (NASDAQ: PHUN) is an enterprise software company specializing in mobile app solutions with integrated intelligent capabilities. We provide businesses with the tools to create, implement, and manage custom mobile applications, analytics, digital advertising, and location-based services. Phunware is transforming mobile engagement by delivering scalable, personalized, and data-driven mobile app experiences.
Phunware’s mission is to achieve unparalleled connectivity and monetization through the widespread adoption of Phunware mobile technologies, leveraging brands, consumers, partners, digital asset holders, and market participants. Phunware is poised to expand its software products and services audience through its new Generative AI platform, utilize and monetize its patents and other intellectual property, and reintroduce its digital asset ecosystem for existing holders and new market participants.
For more information on Phunware, please visit www.phunware.com. To better understand and leverage generative AI and Phunware’s mobile app technologies, visit ai.phunware.com
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FAQ
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