Tide Loads of Hope Powered by Tide Cleaners Helps Lighten the Load for Texas Families Faced with Crisis

Rhea-AI Summary

Tide Loads of Hope, supported by Tide Cleaners, is providing free laundry services to Texas families affected by severe weather from February 22 to February 26. This initiative serves to alleviate the hardships experienced by millions lacking basic utilities. Customers can bring one bag (up to 13 pounds) of laundry to any participating Tide Cleaners location. The movement aligns with Tide's commitment to community support, having previously assisted over 50,000 families during disasters. COVID-19 safety measures will be followed at all locations.

Positive

• Free laundry services for Texas families during an unprecedented weather crisis.
• Commitment to community support and well-being.
• Established history of Tide Loads of Hope aiding over 50,000 families since 2005.

Negative

• None.

Families across the state of Texas are suffering from the effects of an unprecedented string of harsh weather leaving millions without access to electricity, heat, water and much more. To help lighten the load for families in Texas, Tide Loads of Hope powered by Tide Cleaners will be offering free laundry services at all Texas Tide Cleaners locations. Tide Cleaners businesses are locally owned and operated. In an uncertain time, Tide Cleaners hopes to provide the certainty of clean clothes to the community in an effort to help those in need.

(Photo: Business Wire)

Texas residents can locate a nearby Tide Cleaners and get their personal clothes washed for free beginning Monday, February 22 through the end of operating hours on Friday, February 26. Tide Cleaners believes in the importance of life over laundry. With families all across the state facing challenges unlike any other, this is more true now than ever before.

Texas residents can take the following steps to use the service:

• Visit TideCleaners.com/locations to find the nearest Tide Cleaners.
• Pack up your dirty laundry and drive to your nearest Tide Cleaners storefront. Please remember to follow all COVID-19 protocols when visiting a location. This includes wearing facial coverings and social distancing when on the store site.
• You can use Tide Cleaners services the following ways:
  • Drive-Thru & Carside Valet – Stay in your car and one of our service representatives will assist you for pick-up, drop-off and order payment.
  • Lobby –We utilize bins to help minimize person to person contact. If you visit our lobby, please practice CDC guidance and maintain safe distance from employees and other guests.
• Our stores continue to have high standards for hygiene and sanitation. We have increased the frequency of cleaning our stores, countertops and other surfaces as precautionary measures. We’ve increased the frequency of employees washing their hands with soap and water and drying their hands with paper towels. Additionally, we use rubber gloves to handle garments. We are continuing to follow guidelines and recommendations set in place by the World Health Organization (WHO) and Centers for Disease Control (CDC) for all Tide Cleaners locations.
• At Tide Cleaners, we are committed to using an extensive cleaning process for all garments to ensure an effective and professional clean. Our dry cleaning process involves high temperatures and uses environmentally friendly technology. We have scientists working around the clock to ensure our guests receive a thorough clean on all garments that are brought to Tide Cleaners.

Free services are available for guests one time between February 22 and February 26. Each family can have one bag up to 13 pounds cleaned free of charge. When Tide Cleaners reaches capacity for the day, we will let guests know that we are unable to accept any further loads that day, and they can return the following day to have their laundry done. COVID-19 exposed clothing, clothing worn while treating patients with COVID-19, leathers and wedding dresses are not eligible.

“We are proud to launch Tide Loads of Hope Powered by Tide Cleaners in Texas,” said Alex Perez, Brand Director for Tide. “When Tide saw what people across the state of Texas were experiencing, we knew we had to do something to help. Our hope is to make everyday chores like laundry as seamless as possible and lighten the load for those experiencing unprecedented challenges right now.”

For 75 years, Tide has been changing the way we do laundry and continually helping deliver the cleanest clothes you can get. Tide Loads of Hope Powered by Tide Cleaners continues that tradition, helping ensure the wellbeing of Texas local communities.

For additional information on the services being provided by Tide Cleaners in Texas, please visit TideCleaners.com to find a laundry drop-off location close to you. Available Tide Cleaners markets in Texas include Houston, Dallas, Lubbock and Amarillo.

About Tide Loads of Hope

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 70,000 loads of laundry for more than 50,000 families impacted by disasters across the U.S. and Canada. The Tide Loads of Hope truck is equipped with high-efficiency washers and dryers donated by Whirlpool and can do up to 200 loads of laundry per day for communities in need.

About Tide Cleaners

For 75 years, Tide® laundry detergent has been caring for the clothes of American families. Tide Cleaners is an innovative extension of the Tide® brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Cleaners business or franchising opportunities, please visit TideCleaners.com.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210222005736/en/

FAQ

What is the purpose of the Tide Loads of Hope initiative in Texas?

Tide Loads of Hope aims to provide free laundry services to Texas families facing hardships due to severe weather.

When is the free laundry service available in Texas?

The service is available from February 22 to February 26, 2021.

What are the conditions for using Tide's free laundry services?

Each family can have one bag of laundry (up to 13 pounds) cleaned for free at any participating Tide Cleaners location.

How can Texas residents find a nearby Tide Cleaners location?

Residents can visit TideCleaners.com/locations to find their nearest store.

How has Tide Loads of Hope supported communities in the past?

Since its inception in 2005, Tide Loads of Hope has washed over 70,000 loads of laundry for more than 50,000 families affected by disasters.