Swiffer Partners With Home Renovation Experts and TV Stars, Ben and Erin Napier, to Educate Homeowners on How to Clean Their Finished Wood Floors

Rhea-AI Summary

Swiffer has partnered with TV personalities Ben and Erin Napier to provide homeowners with effective cleaning techniques for hardwood floors. This collaboration highlights the Swiffer WetJet Wood, designed specifically for finished wood floors, featuring a dual-nozzle sprayer and a fast-drying cleaning solution. The Napiers aim to dispel myths about cleaning hardwood floors and promote the ease of using Swiffer products. Procter & Gamble emphasizes its commitment to quick and effective cleaning solutions for families.

Positive

• Partnership with Ben and Erin Napier enhances brand credibility.
• Swiffer WetJet Wood features a unique dual-nozzle sprayer optimized for hardwood cleaning.
• New cleaning solution reduces streaking and filming, promoting product effectiveness.

Negative

• The press release does not provide specific financial metrics or potential market impacts.

TV’s Beloved Woodworker and Interior Designer Identify Easy, Effective Ways to Maintain Hardwood Floors

CINCINNATI--(BUSINESS WIRE)-- Today, Swiffer announced its partnership with home renovation experts and TV personalities, Ben and Erin Napier, as they join forces to educate homeowners on the best techniques and optimized tools to quickly and effectively clean finished hardwood floors.

Swiffer announces its partnership with home renovation experts and TV personalities, Ben and Erin Napier (Photo: Business Wire)

“With years of experience installing everything from reclaimed oak to laminate flooring in our home transformations, we know that hardwood floor maintenance can be intimidating and even stressful for many homeowners,” said Ben Napier, woodworker and founder of Scotsman Co. “We often get asked how to keep wood floors looking great after a renovation, and we’ve even heard the myth that you can’t use a Swiffer on wood floors, so we’re excited to team up and share our best tips to take the headache out of hardwood floors.”

Swiffer’s partnership with the Napiers marks the brand’s commitment to meet homeowners’ needs for quick and easy cleaning tools that are made with hardwood floors in mind. The Swiffer WetJet Wood is an all-in-one mopping system that is easy-to-use, effective and can be seamlessly incorporated into any daily cleaning routine to help highlight the natural beauty of hardwood floors long after installation. Plus, Swiffer has partnered with the National Wood Flooring Association, which sets the standards for the wood flooring industry.

“At Swiffer, we know that families need quick, effective cleaning solutions, and we’re committed to providing consumers with a hardwood-specific product that eases concerns around caring for finished wood floors,” said Kevin Wenzel, Vice President of P&G’s North American Surface Care Design & Delivery Unit. “We’re thrilled to partner with Ben and Erin Napier as we tap their extensive home renovation and hands-on woodworking experience to share safe, seamless ways for homeowners to regularly clean their hardwood floors.”

With a unique dual-nozzle sprayer, the Swiffer WetJet Wood is optimized to clean finished wood floors*. Its pre-mixed cleaning solution is specially formulated to reduce streaking and filming, with a fast-drying formula that dissolves dirt and tough, sticky messes. The soft texture of the microfiber-like cleaning pads is gentle on hardwood floors, traps particles that can damage floors, and the Absorb + Lock strip pulls dirt and moisture deep into the multi-layer pad. The dual jets spray an ultra-fine mist that coats floors evenly with no pooling, so moisture doesn’t sit on wood, and the illuminated nozzles help prevent over-spraying.

To learn more about the Swiffer WetJet Wood, visit www.Swiffer.com, or to stay up to date with the latest posts, head over to www.Instagram.com/BenNapier/ for exclusive content from Ben Napier.

*Do NOT use on unfinished, oiled or waxed wooden boards, non-sealed tiles or carpeted floors because they may be water sensitive.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220307005127/en/

Anna Cardelfe, MSL New York

T: 732-770-6167

anna.cardelfe@mslgroup.com

Source: Procter & Gamble

FAQ

What is the new partnership announced by Procter & Gamble?

Procter & Gamble announced a partnership with Ben and Erin Napier to educate homeowners on cleaning hardwood floors.

What product is being highlighted in the Swiffer announcement?

The Swiffer WetJet Wood is being highlighted as an effective cleaning solution for hardwood floors.

When was the partnership between Swiffer and the Napiers announced?

The partnership was announced today.

What expertise do Ben and Erin Napier bring to the Swiffer partnership?

Ben and Erin Napier bring extensive home renovation and woodworking experience to the partnership.

How does the Swiffer WetJet Wood work?

The Swiffer WetJet Wood uses a dual-nozzle sprayer with a fast-drying cleaning solution to effectively clean hardwood floors.