Olay Body and Wantable Elevate Body Care and Style with Limited-Edition Collection
Olay Body, a P&G brand, has partnered with Wantable to launch the Power Edit, a -edition collection combining skincare and fashion. The collaboration features the new Olay Super Serum Body Wash and seven curated fashion items.
Research indicates that 70% of women avoid certain fashion choices due to body skin concerns. The Super Serum Body Wash, priced at $12.99, delivers five visible benefits: hydrating, firming, smoothing, brightening, and evening skin. The formula contains key ingredients including Niacinamide, Beta-hydroxy acid, Collagen Peptide, Vitamin C, and Vitamin E.
The collection comes in three variants: Normal Skin, Extra Dry Skin, and Rough & Bumpy Skin. Customers who purchase the Power Edit will receive a full-sized bottle of the Olay Super Serum Body Wash while supplies last.
Olay Body, un marchio di P&G, ha collaborato con Wantable per lanciare il Power Edit, una collezione in edizione limitata che unisce cura della pelle e moda. La collaborazione presenta il nuovo Olay Super Serum Body Wash e sette articoli di moda selezionati.
Ricerche indicano che il 70% delle donne evita determinate scelte di moda a causa di preoccupazioni riguardanti la pelle del corpo. Il Super Serum Body Wash, al prezzo di $12.99, offre cinque benefici visibili: idratazione, rassodamento, levigatura, illuminazione e uniformità della pelle. La formula contiene ingredienti chiave come Niacinamide, acido beta-idrossi, peptide di collagene, vitamina C e vitamina E.
La collezione è disponibile in tre varianti: pelle normale, pelle extra secca e pelle ruvida e irregolare. I clienti che acquistano il Power Edit riceveranno una bottiglia di Olay Super Serum Body Wash di dimensioni standard fino a esaurimento scorte.
Olay Body, una marca de P&G, se ha asociado con Wantable para lanzar el Power Edit, una colección de edición limitada que combina el cuidado de la piel y la moda. La colaboración presenta el nuevo Olay Super Serum Body Wash y siete artículos de moda seleccionados.
Investigaciones indican que el 70% de las mujeres evitan ciertas elecciones de moda debido a preocupaciones sobre la piel del cuerpo. El Super Serum Body Wash, con un precio de $12.99, ofrece cinco beneficios visibles: hidratación, firmeza, suavidad, luminosidad y uniformidad de la piel. La fórmula contiene ingredientes clave como Niacinamida, ácido beta-hidroxí, péptido de colágeno, vitamina C y vitamina E.
La colección viene en tres variantes: piel normal, piel extra seca y piel áspera y con bultos. Los clientes que compren el Power Edit recibirán una botella de Olay Super Serum Body Wash de tamaño completo mientras haya existencias.
Olay Body, P&G 브랜드,는 Wantable과 협력하여 스킨케어와 패션을 결합한 파워 에디션(Power Edit) 컬렉션을 출시했습니다. 이번 협업은 새로운 Olay Super Serum Body Wash와 7개의 선별된 패션 아이템을 포함합니다.
연구에 따르면 70%의 여성들이 바디 피부 문제로 인해 특정 패션 선택을 피한다고 합니다. 가격이 $12.99인 Super Serum Body Wash는 다섯 가지 가시적인 이점을 제공합니다: 수분 공급, 탄력 강화, 매끄러움, 밝기, 피부 톤 균일화. 이 포뮬라는 주요 성분으로 니아신아마이드, 베타-하이드록시산, 콜라겐 펩타이드, 비타민 C, 비타민 E를 포함하고 있습니다.
컬렉션은 정상 피부, 극건조 피부, 거칠고 울퉁불퉁한 피부의 세 가지 변형으로 제공됩니다. 파워 에디션을 구매하는 고객은 재고가 있는 동안 Olay Super Serum Body Wash의 정사이즈 보틀을 받을 수 있습니다.
Olay Body, une marque de P&G, s'est associée à Wantable pour lancer le Power Edit, une collection en édition limitée alliant soins de la peau et mode. La collaboration comprend le nouveau Olay Super Serum Body Wash et sept articles de mode soigneusement sélectionnés.
Des recherches indiquent que 70 % des femmes évitent certains choix de mode en raison de préoccupations concernant la peau du corps. Le Super Serum Body Wash, au prix de 12,99 $, offre cinq avantages visibles : hydratation, raffermissement, lissage, éclaircissement et uniformisation du teint. La formule contient des ingrédients clés tels que la Niacinamide, l'acide bêta-hydroxytique, le peptide de collagène, la vitamine C et la vitamine E.
La collection est disponible en trois variantes : peau normale, peau très sèche et peau rugueuse et inégale. Les clients qui achètent le Power Edit recevront une bouteille de Olay Super Serum Body Wash en taille normale jusqu'à épuisement des stocks.
Olay Body, eine Marke von P&G, hat sich mit Wantable zusammengeschlossen, um die Power Edit, eine limitierte Kollektion, die Hautpflege und Mode vereint, zu lancieren. Die Zusammenarbeit umfasst das neue Olay Super Serum Body Wash und sieben kuratierte Modeartikel.
Forschungen zeigen, dass 70% der Frauen bestimmte Modeentscheidungen aufgrund von Hautproblemen am Körper vermeiden. Das Super Serum Body Wash, das für $12.99 erhältlich ist, bietet fünf sichtbare Vorteile: Hydratation, Straffung, Glättung, Aufhellung und einheitlichen Hautton. Die Formel enthält wichtige Zutaten wie Niacinamid, Beta-Hydroxysäure, Kollagenpeptid, Vitamin C und Vitamin E.
Die Kollektion ist in drei Varianten erhältlich: normale Haut, sehr trockene Haut und raue & unebene Haut. Kunden, die die Power Edit kaufen, erhalten eine Flasche Olay Super Serum Body Wash in voller Größe, solange der Vorrat reicht.
- New product launch expanding Olay's body care portfolio
- Strategic partnership with Wantable for market expansion
- Premium pricing at $12.99 suggests healthy margins
- -time collection may restrict long-term revenue potential
- Dependent on while-supplies-last promotion strategy
Inspired by the skincare superpower of the new Olay Super Serum Body Wash, the partnership empowers women with luminous skin and head-turning style
Olay Body teams up with Wantable to launch the Power Edit, a limited-edition collection aimed at empowering women by helping them achieve luminous skin and bold style. (Photo: Business Wire)
Available now, the Olay x Wantable Power Edit features seven handpicked items in on-trend styles, flattering silhouettes, and statement patterns to give your wardrobe a bold refresh just in time for spring. While supplies last, customers who order the Power Edit will receive a full-sized bottle of the Olay Super Serum Body Wash–bringing the most awarded skincare serum1 to the shower for a superior skin transformation that completes any look. With this Power Edit, luminous skin all over is your power statement.
"Our research shows that 7 in 10 women2 avoid fashion choices that might expose their body skin concerns like dryness or rough and bumpy texture, often letting these insecurities impact their style,” said Kate DiCarlo, Senior Communications Director for Procter & Gamble’s Personal Care Portfolio. “By combining Olay’s skin care expertise with Wantable’s expert styling, this partnership is designed to deliver an unmatched confidence boost—helping women feel empowered to wear what they want.”
Defying the notion that body wash ingredients simply rinse away, the new Olay Super Serum Body Wash delivers five visible skincare benefits in one: hydrating, firming, smoothing, brightening, and evening skin. This silky formula is infused with a serum complex of skincare ingredients, combining moisturizers with advanced skin-delivery technology for a superior skin transformation only Olay can provide.
The Olay Super Serum Body Wash for Normal Skin harnesses the power of 5+ skincare ingredients:
- Niacinamide helps the skin retain moisture, keeping it hydrated while supporting surface cell turnover, revealing luminous skin.
- Beta-hydroxy acid (BHA) exfoliates by removing dead skin cells, helping to smooth fine lines and improve skin texture.
- Collagen Peptide supports the skin’s natural renewal processes, resulting in skin that looks noticeably improved.
- Vitamin C is a naturally occurring antioxidant that creates a glow as it helps fortify the skin's moisture barrier.
- Vitamin E is an antioxidant that fights free radicals on the skin's surface, helping to protect against visible damage such as fine lines and uneven skin tone.
The collection is available in three variants: Normal Skin, Extra Dry Skin and Rough & Bumpy Skin.
“Wantable was created over a decade ago to fuel self-confidence through personalized style expertise and fashion empowerment," said Mackenzie Wimmer, Director of Partnerships at Wantable. “Everything we do starts with our customers and Olay shares our vision by creating science-backed products built to inspire confidence in women everywhere.”
Learn more about the limited-time collaboration at Wantable.com/OlayEdit. The Olay Super Serum Collection is available at major retailers nationwide for the suggested retail price of
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1 4 Year Review of Major Beauty Awards |
2 An Olay survey of 1,000 women |
About Olay
Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day.
For more information, visit OLAY.com and follow on Facebook, Twitter and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Wantable
Wantable offers an in-home personal shopping service, delivering handpicked assortments of specialty products to busy men and women across
View source version on businesswire.com: https://www.businesswire.com/news/home/20250303319510/en/
Olay Body Press Team
Citizen Relations
olay@citizenrelations.com
Source: Procter & Gamble
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