Introducing Old Spice Total Body Deodorant for 24/7 Freshness from Pits to Toes and Down Below

Rhea-AI Summary

Old Spice, the iconic grooming brand, is launching a new Total Body Deodorant collection designed for 24/7 freshness from pits to toes and down below. The product is dermatologist-tested and gentle enough for all-over use. A recent study found that 72% of men worry about their body odor, indicating a potential market for the new product.

4 out of 5 dermatologists would recommend a total body deodorant. Gentle enough to be used all over.

CINCINNATI--(BUSINESS WIRE)-- Old Spice, the iconic brand known for its fresh scents and effective grooming products, is launching a NEW Total Body Deodorant collection of products designed for use all over to provide 24/7 freshness from pits to toes and down below.

Old Spice unveils new Total Body Deodorant for 24/7 freshness from pits to toes and down below. Dermatologist-tested and gentle enough to use all over. (Photo: Business Wire)

Old Spice recently studied men’s attitudes on their body odor and discovered that 72% of men worry about how they smell on an average day, with 48% even canceling plans with friends due to fear of not smelling fresh. Guys reported that concerns over body odor in the groin, chest and feet leads to other behaviors like taking multiple showers per day, using powders, wearing multiple layers of clothing and keeping a distance from others. Body odor can negatively impact men’s daily lives and none of these solutions treat body odor at the source.

Old Spice’s NEW Total Body Deodorant collection is dermatologist-tested with aluminum-free formulas available in three invigorating forms: Total Body deodorant spray, Total Body deodorant cream, and Total Body deodorant stick. Each product goes on clear, provides clinically proven odor protection for up to 72 hours, and is gentle enough to be used all over. With this line, men can fight body odor anxiety and enjoy the confidence of smelling fresher than ever.

“Body odor outside the armpits is something most people experience, but often suffer in silence. We’re working to normalize total body odor with this approachable line that brings 24/7 freshness from pits to toes and down below with forms meticulously designed to cater to his personal preferences whether he wants broad protection or precision application,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble.

“While body odor is normal, it’s a concern for so many who aren’t quite sure how to address it beyond their armpits,” said Dr. Maiysha Jones, Principal Scientist, North America Personal Care at Procter & Gamble. “In addition to the armpits, body odor originates from odor-causing bacteria at skin folds like the groin, abdominal skin folds, and between your toes. Old Spice Total Body Deodorant has been formulated with a blend of minerals and skin-friendly ingredients that fight odor-causing bacteria and it’s gentle enough to use all over.”

The Total Body Deodorant collection includes:

• Total Body Spray: A refreshingly cool spray that allows for touchless and broad application across the body. Made with 100% natural nitrogen propellant so you experience the full spectrum of light, fresh fragrance notes. Available in Vanilla & Shea, Cucumber & Avocado scents.
• Total Body Cream: This water-based cream is made with lactic acid, a natural bacteria-fighting part of the skin. It is perfect for precise application in tight spaces that may be more sensitive. Available in Vanilla & Shea, Cucumber & Avocado scents.
• Total Body Stick: Made with shea butter and coconut oil, this stick allows for easy application at areas where skin rubs together. It glides on smooth and clear. Available in Vanilla & Shea, Cucumber & Avocado scents, and Unscented.

The Total Body Deodorant collection is available at major retailers nationwide for the suggested retail price of $12.99*.

About Old Spice:

Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience.

*Pricing at the sole discretion of retailers.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240201944022/en/

Madeline Familia

madeline.familia@citizenrelations.com

Mel Denson, Procter & Gamble, Old Spice

denson.m@pg.com

Source: Procter & Gamble

FAQ

What is the new product launched by Old Spice?

Old Spice is launching a new Total Body Deodorant collection designed for all-over use.

Is the Total Body Deodorant collection dermatologist-tested?

Yes, the product is dermatologist-tested.

What percentage of men worry about their body odor according to a recent study?

According to a recent study, 72% of men worry about their body odor.

What is the target market for the new product?

The new product targets men concerned about their body odor.

Is the new product gentle enough for all-over use?

Yes, the product is gentle enough for all-over use.