Downy and Venus Williams Pair Up to Smash Tough Odor Out of Laundry
Downy, the #1 trusted fabric rinse for odor removal, has partnered with tennis champion Venus Williams to promote their Rinse & Refresh product. This laundry odor remover is designed to fight stubborn odors in just one wash, targeting sweat-soaked fabrics from workouts and sports. The campaign, called 'Rinse It Out', addresses the widespread issue of lingering odors in laundry, with one in three households reporting odor problems and 25% of consumers rewashing half their loads to eliminate smells.
Downy Rinse & Refresh is safe for all clothes and works by penetrating fibers to break down odor sources. The product is available in various scents, including Cool Cotton, Fresh Lavender, Ocean Mist, and Active Fresh, with prices starting at $2.99. To promote the campaign, Downy is hosting a pop-up event in New York City's Flatiron Plaza on September 4-5, offering product samples and interactive experiences.
Downy, il detergente per tessuti numero 1 fidato per l'eliminazione degli odori, ha stretto una collaborazione con la campionessa di tennis Venus Williams per promuovere il loro prodotto Rinse & Refresh. Questo rimedio per gli odori della lavanderia è progettato per combattere gli odori persistenti in un solo lavaggio, affrontando i tessuti impregnati di sudore a causa di allenamenti e sport. La campagna, chiamata 'Rinse It Out', affronta il diffuso problema degli odori persistenti nella biancheria, con una su tre famiglie che riporta problemi di odore e il 25% dei consumatori che rilava metà dei propri carichi per eliminare i cattivi odori.
Downy Rinse & Refresh è sicuro per tutti i capi d'abbigliamento e funziona penetrando nelle fibre per degradare le fonti di odore. Il prodotto è disponibile in diverse fragranze, tra cui Cool Cotton, Fresh Lavender, Ocean Mist e Active Fresh, con prezzi che partono da $2.99. Per promuovere la campagna, Downy organizza un evento pop-up nella Flatiron Plaza di New York dal 4 al 5 settembre, offrendo campioni del prodotto ed esperienze interattive.
Downy, el suavizante de telas más confiable para la eliminación de olores, se ha asociado con la campeona de tenis Venus Williams para promocionar su producto Rinse & Refresh. Este removedor de olores para lavandería está diseñado para combatir olores persistentes en un solo lavado, enfocándose en las telas empapadas de sudor de los entrenamientos y deportes. La campaña, llamada 'Rinse It Out', aborda el problema generalizado de los olores persistentes en la ropa, con uno de cada tres hogares reportando problemas de olores y el 25% de los consumidores volviendo a lavar la mitad de sus cargas para eliminar olores.
Downy Rinse & Refresh es seguro para todas las prendas y funciona penetrando en las fibras para descomponer las fuentes de olor. El producto está disponible en varias fragancias, incluyendo Cool Cotton, Fresh Lavender, Ocean Mist y Active Fresh, con precios a partir de $2.99. Para promocionar la campaña, Downy está organizando un evento pop-up en Flatiron Plaza en la ciudad de Nueva York del 4 al 5 de septiembre, ofreciendo muestras del producto y experiencias interactivas.
다운y는 냄새 제거를 위한 #1 신뢰받는 섬유 린스이며, 테니스 챔피언 비너스 윌리엄스와 협력하여 Rinse & Refresh 제품을 홍보합니다. 이 세탁물 냄새 제거제는 하나의 세탁으로 강한 냄새와 싸우도록 설계되었으며, 운동과 스포츠로 인해 땀에 젖은 섬유를 대상으로 합니다. 'Rinse It Out'라는 캠페인은 세탁물에서 지속적으로 남아 있는 냄새 문제를 다루며, 세 가정 중 한 가정이 냄새 문제를 보고하고, 소비자의 25%가 냄새를 없애기 위해 절반의 세탁을 다시 하는 등 널리 퍼져 있는 문제입니다.
Downy Rinse & Refresh는 모든 의류에 안전하며 냄새의 원인을 분해하기 위해 섬유에 침투하여 작동합니다. 이 제품은 Cool Cotton, Fresh Lavender, Ocean Mist 및 Active Fresh를 포함한 다양한 향기로 제공되며, 가격은 $2.99부터 시작합니다. 캠페인을 홍보하기 위해, Downy는 9월 4일과 5일에 뉴욕시 플랫아이언 플라자에서 팝업 이벤트를 개최하여 제품 샘플과 인터랙티브한 경험을 제공합니다.
Downy, le premier adoucissant de tissus de confiance pour l'élimination des odeurs, s'est associé avec la championne de tennis Venus Williams pour promouvoir leur produit Rinse & Refresh. Ce produit de lutte contre les odeurs de lessive est conçu pour combattre les odeurs tenaces en un seul lavage, ciblant les tissus trempés de sueur à cause des entraînements et des sports. La campagne, intitulée 'Rinse It Out', aborde le problème répandu des odeurs persistantes dans le linge, avec un foyer sur trois signalant des problèmes d'odeur et 25 % des consommateurs relavant la moitié de leurs charges pour éliminer les odeurs.
Downy Rinse & Refresh est sûr pour tous les vêtements et fonctionne en pénétrant les fibres pour décomposer les sources d'odeur. Le produit est disponible dans plusieurs fragrances, y compris Cool Cotton, Fresh Lavender, Ocean Mist et Active Fresh, avec des prix à partir de $2.99. Pour promouvoir la campagne, Downy organise un événement éphémère sur la Flatiron Plaza à New York les 4 et 5 septembre, offrant des échantillons de produits et des expériences interactives.
Downy, das am meisten vertrauenswürdige Textilspülmittel zur Geruchsentfernung, hat sich mit Tennis-Champion Venus Williams zusammengetan, um ihr Produkt Rinse & Refresh zu bewerben. Dieses Wäschegeruchsentferner ist dafür gedacht, hartnäckige Gerüche in nur einem Waschgang zu bekämpfen und zielt auf schweißdurchtränkte Stoffe aus Workouts und Sport ab. Die Kampagne mit dem Titel 'Rinse It Out' adressiert das weit verbreitete Problem von anhaltenden Gerüchen in der Wäsche, wobei jedes dritte Haushalt über Geruchsprobleme berichtet und 25% der Verbraucher die Hälfte ihrer Wäschen neu waschen, um Gerüche zu beseitigen.
Downy Rinse & Refresh ist für alle Kleidungsstücke geeignet und wirkt, indem es in die Fasern eindringt, um die Geruchsquellen abzubauen. Das Produkt ist in verschiedenen Düften erhältlich, darunter Cool Cotton, Fresh Lavender, Ocean Mist und Active Fresh, mit Preisen ab $2.99. Zur Förderung der Kampagne veranstaltet Downy am 4. und 5. September ein Pop-up-Event auf dem Flatiron Plaza in New York City, bei dem Produktproben und interaktive Erlebnisse angeboten werden.
- Partnership with high-profile athlete Venus Williams may increase brand visibility and credibility
- Addresses a common consumer pain point with 1 in 3 households reporting laundry odor issues
- Product claims to solve odor problems in one wash, potentially increasing consumer convenience
- Variety of scents available to cater to different consumer preferences
- Competitive pricing starting at $2.99 may attract budget-conscious consumers
- None.
Downy ‘Rinse It Out’ Campaign Proves Rinse & Refresh Fights Odor in Just One Wash, Guaranteed*
"Those who work out or play a sport know what it means to sweat, which leads to stink that sometimes lingers even after washing your fabrics," says Mike Hartman, Senior Brand Director,
Recognizing that one in three households say they suffer from an odor problem when it comes to their laundry and one out of four consumers rewash at least half of their loads to get rid of stubborn smells, Downy knows consumers need a deep cleansing fabric rinse they can rely on. Downy Rinse & Refresh is safe for all clothes and recommended to use on fabrics with stubborn odor and residue. It works differently than laundry detergent and fabric softener to penetrate fibers and break down the source of deep-set odor versus covering it up.
“Tennis can get really sweaty, so my outfits and sweat towel are essential for managing perspiration, which helps me maintain a firm grip on my racquet, see clearly and stay cool as possible. Clean fabrics can make a major difference in my performance,” says Venus Williams, tennis champion. “I’m a huge fan of Downy Rinse & Refresh for rinsing away the odor and residue from my sweatiest fabrics. The crisp, refreshing Cool Cotton scent is my favorite and I love that it’s free of dyes and heavy perfumes, making it gentle on sensitive skin.”
To help launch the Downy ‘Rinse It Out’ campaign, the brand has partnered with influencers across social platforms and released a TV spot. A Downy ‘Rinse It Out’ pop-up will be held at Flatiron Plaza in
Try Downy Rinse & Refresh Cool Cotton at retailers nationwide for as low as
For more information, please visit Downy's website at www.downy.com.
*Removes odors in 1 wash better than the leading value detergent in 3 washes. Money back guarantee issued via pre-paid card by mail. Valid on Downy Rinse purchased between 7/1/24-6/30/25. For full terms and conditions, see www.Downy.com.
**Brand Spark
***Pricing is at the sole discretion of the retailer.
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Source: Downy
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