Crest and Oral-B Team up With Jesse Williams to Discuss the Importance of Oral Care Supplies for Back-to-School 2023
- Crest & Oral-B's partnership with Jesse Williams and parent and teacher influencers across social media will help raise awareness and support their back-to-school campaign to provide oral care supplies to children in need.
- The U.S. Kids’ Oral Health Report Card reveals the shocking discrepancies in access, affordability, and education between low and high-income families, underscoring the critical need for oral healthcare among underserved communities.
- The press release fails to provide specific data on the impact of the #ClosingAmericasSmileGap initiative on children's oral health and the potential financial implications for Procter & Gamble.
- The lack of information on the number of children who will benefit from the initiative and the expected improvement in oral health outcomes for these children raises concerns about the effectiveness of the campaign.
With nearly
This back-to-school season, Crest and Oral-B are launching their latest #ClosingAmericasSmileGap campaign with a new creative OLV that positions these essential, but often forgotten school supplies as the game-changers they can be for kids in need. You can view the OLV here. In support of the campaign, Crest and Oral-B are partnering with actor, director and activist, Jesse Williams, as well as parent and teacher influencers across social media to showcase their morning and night-time routines to bring awareness to the fact that many kids lack the basic oral care supplies people use every day. Crest and Oral-B are also giving consumers an opportunity to help close the smile gap. For every Crest or Oral-B product purchased from August 1st to September 30th, the Brands will donate oral care supplies to a child in need.1
“As a child growing up in disenfranchised communities and as a former teacher in a low-income school district, I’ve seen first-hand how a lack of resources can significantly impact kids’ confidence and academic performance, which can ultimately lead to missed opportunities,” said Jesse Williams. “The basic necessities we take for granted – like a toothbrush, toothpaste and routine dental checkups – can be game-changers for those without access. That’s why I’m proud to partner with Crest and Oral-B to help end oral health inequity and close America’s smile gap.”
This campaign marks the next step in Crest and Oral-B’s #ClosingAmericasSmileGap initiative, which was launched in 2021 to address the painful reality that many kids in underserved communities don’t have access to the oral care they need. To underscore the critical need for oral healthcare among these communities, Crest and Oral-B have released a “U.S. Kids’ Oral Health Report Card2” that sheds light on the shocking discrepancies in access, affordability and education between low and high-income families in the
-
Nearly
90% (7 in 8) US adults don’t know tooth decay is the number one chronic disease for children. -
Almost
50% of American children have at least one cavity by age 6. -
Nearly half (
44% ) of children in low-income households brush less than the recommended amount of twice per day, while73% of high-income children brush twice or more a day. - Parents in low-income households are less likely to prioritize oral health products in their household budget, ranking cell phone service above oral health products in a list of household necessities.
- High-income households are more likely to be able to take their kids to the dentist during school/working hours.
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One third (
33% ) of low-income parents say they can’t afford to take their children to the dentist.
“The ‘U.S. Kids’ Oral Health Report Card’ illustrates the state of America’s Smile Gap for kids in underserved communities and motivates us to continue the important work we do at Crest and Oral-B to help close it,” said Carlos Quintero, Vice President, Oral Care,
For more information on how to join forces with Crest and Oral-B in #ClosingAmericasSmileGap, please visit: https://crest.com/closing-americas-smile-gap/
1 Crest & Oral-B will donate up to 500,000 products purchased from August 1st to September 30th, 2023. The product purchased is not guaranteed to be the same product that will be donated. |
2 The |
About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in
About Oral-B
Oral-B is the worldwide leader in the over
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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Source: Procter & Gamble
FAQ
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