LiveArea Expands Executive Leadership Team in Europe; Two Key Roles Added

Rhea-AI Summary

PFSweb's LiveArea has recruited two seasoned professionals, Samantha Mansfield and Ben Rainbow, to strengthen its European executive team. Mansfield will serve as Senior Strategy Director, and Rainbow takes the role of Alliances Director. Their expertise, spanning over three decades combined, aims to enhance the company's market presence in the Benelux and DACH regions. This strategic move aligns with PFSweb's commitment to growth and innovation, promising improved client strategies and partnerships across Europe.

Positive

• Appointment of Samantha Mansfield as Senior Strategy Director, enhancing strategic capabilities in EMEA.
• Ben Rainbow joins as Alliances Director, expected to strengthen partnerships and alliances in Europe.

Negative

• None.

LONDON, April 13, 2021 (GLOBE NEWSWIRE) -- Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London. Samantha Mansfield has joined LiveArea as Senior Strategy Director in EMEA, while Ben Rainbow has taken on the new role of Alliances Director for EMEA. Both executives will focus on clients and partners, respectively, in Europe, including Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland). The company recently announced its expansion into these regions.

Previously experience design practice lead for MRM-MCCANN in London, Mansfield brings to LiveArea more than 20 years of expertise in planning, designing, and managing digital products and services. She has led digital experience teams for agencies, including Isobar—where she served as User Experience Director—and for brands, including Adidas, where she was Strategic Design Director. Other leading brands she has worked with include L’Oreal, also a client of LiveArea; Saudi Aramco; PerkinElmer; Fidelity Investments; Vauxhall; and more.  

Joining LiveArea from Astound Commerce, Ben Rainbow has more than 11 years of commerce, technology, and alliances experience. Previously, he served as Astound’s head of client services in the United Kingdom and Ireland. In this role, Ben initially led the formation of foundational technology partnerships for the firm, including Adobe, Adyen, Avalara, Amplience, InRiver, Klarna, Salesforce Commerce Cloud, Yotpo, and Zmags. He has worked with a variety of client brands, too, including Signet Jewelers, Pepe Jeans Group, The Card Factory, gettingpersonal.co.uk, Brown Thomas, Theo Paphitis Retail Group, AER Rianta International, and many more.

“The addition of Samantha and Ben to the LiveArea Europe team illustrates our commitment to growth in the region and to providing clients with innovative strategies and the support of industry-leading partners to help translate that strategy into results,” said Paul Lynch, Area Vice President, and Managing Director, LiveArea EMEA.

About LiveArea

LiveArea is an award-winning global customer experience and commerce agency. We bring the full potential of digital business to life, helping brands create meaningful and lasting customer connections. Fusing creativity, strategy, and technology, our services include NXT Intelligence™, product innovation, connected commerce, service design, performance marketing, and orchestrated services. We bring together world-class commerce technology, building and launching innovative products and services powered by data-driven insights to elevate customer relationships – online and in-store. We deliver B2B, B2C, and D2C solutions to clients in health and beauty, fashion and apparel, luxury, consumer packaged goods, retail stores, healthcare, and automotive.  For more information, visit www.LiveAreaCX.com.  

About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for data-driven marketing and omnichannel experience design through technology selection, platform implementation and orchestrated services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Champion, Pandora, Ralph Lauren, Shiseido Americas, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, visit www.pfsweb.com.

Investor Relations
Sean Mansouri, CFA
Gateway Investor Relations
1-949-574-3860
PFSW@gatewayir.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/208a1b7b-75e4-45f8-8f98-0149e883fb20

FAQ

What roles have Samantha Mansfield and Ben Rainbow taken at PFSweb?

Samantha Mansfield joins as Senior Strategy Director, and Ben Rainbow as Alliances Director, both focusing on the EMEA region.

How does the addition of new executives impact PFSweb's strategy?

The new appointments reflect PFSweb's commitment to growth and innovation, aiming to enhance client strategies and partnerships in Europe.

What regions will PFSweb focus on after these executive changes?

PFSweb will focus on expanding its presence in the Benelux (Belgium, Netherlands, Luxembourg) and DACH (Germany, Austria, Switzerland) regions.

What is LiveArea's role within PFSweb?

LiveArea is a business unit of PFSweb that specializes in customer experience and commerce solutions, helping brands enhance digital engagement.

What industry experience do the new executives bring to PFSweb?

Mansfield has over 20 years in digital strategy, while Rainbow has over 11 years in commerce technology and partnerships.