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Perry Ellis International, Inc. (symbol: PERY) is a renowned American apparel design and manufacturing company. Established in 1961, the company has carved a significant niche in the fashion and lifestyle industry. Perry Ellis International designs, sources, and distributes a broad line of high-quality menswear and womenswear, including sportswear, dress shirts, fashion accessories, and fragrances. The company's portfolio boasts several well-known brands, including Perry Ellis®, Original Penguin®, Laundry by Shelli Segal®, and Rafaella®.
Perry Ellis International is committed to excellence and innovation in fashion. The company continually updates its offerings to reflect the latest trends while maintaining timeless style and superior quality. A significant part of its strategy involves partnering with leading retailers worldwide, enabling broad distribution across North America, Europe, Latin America, and Asia.
Recent achievements of Perry Ellis International include expanding its e-commerce platform, enhancing customer experience, and optimizing operational efficiency. The company has also been actively engaged in sustainability initiatives, such as using eco-friendly materials and reducing carbon emissions in its supply chain.
Financially, Perry Ellis International has shown resilience and adaptability, even amidst fluctuating market conditions. The company reports a steady revenue stream, supported by its diverse product lines and strong brand equity. Strategic investments in digital marketing and innovation continue to drive growth and profitability.
In terms of current projects, the company is focusing on expanding its global footprint, launching new collections, and enhancing its digital presence. Perry Ellis International's commitment to quality, innovation, and sustainability positions it as a forward-thinking leader in the apparel industry.
Perry Ellis International, a global fashion house, will exhibit its diverse portfolio of fashion and lifestyle brands at the 2024 Licensing Expo in Las Vegas. Featured brands include Perry Ellis, Perry Ellis America, Original Penguin by Munsingwear, Farah, Cubavera, Laundry by Shelli Segal, and Rafaella. Sports-inspired brands such as Gotcha, Grand Slam, Ben Hogan, and Original Penguin by Munsingwear will also be showcased. The company aims to leverage licensing as a key component of its strategy, boasting over 145 active licensees across 55+ countries. The event marks Perry Ellis's first participation in a domestic licensing show, following success in London. CEO Oscar Feldenkreis emphasized the company's innovative approach to product development, aiming to expand product categories and enhance brand equity internationally.
Perry Ellis International has entered into an exclusive strategic partnership with Walkinshaw Sports to distribute Original Penguin golf and tennis apparel across Australia and New Zealand. This initiative will launch in April 2023 and will feature the Fall 2023 and Spring 2024 collections. The brand is endorsed by prominent athletes like Cameron Smith and Ajla Tomljanović, enhancing its visibility in the region. Oscar Feldenkreis, CEO of Perry Ellis, expressed enthusiasm for the partnership, citing Walkinshaw's expertise as pivotal for expanding their market presence. Walkinshaw Sports is recognized as Australia's leading multi-brand golf distributor, managing over 1,000 retail locations and offering a wide range of golf products.
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