Perion Announces Strategic Partnership with a360media to Boost Retail Media Technology for Premium Publishers such as Us Weekly, InTouch, and Life & Style
Perion Network has launched a publisher-focused retail media offering, partnering with a360media, which operates brands like Us Weekly, Life&Style, and inTouch. The solution enables premium publishers to tap into retail media budgets using Perion's technology. The technology delivers targeted omnichannel advertising across CTV, DOOH, mobile, desktop, and audio channels, engaging consumers throughout their shopping journey.
Global retail media ad spending is projected to reach $137.3 billion in 2024 and grow by 20.6% to over $165 billion in 2025. Perion's AI-driven DCO technology enables dynamic, product-specific ads near store locations with real-time pricing updates and performance attribution.
Perion Network ha lanciato un'offerta di media retail focalizzata sui publisher, in collaborazione con a360media, che gestisce marchi come Us Weekly, Life&Style e inTouch. La soluzione consente ai publisher premium di accedere ai budget dei media retail utilizzando la tecnologia di Perion. Questa tecnologia offre pubblicità mirate su più canali, tra cui CTV, DOOH, mobile, desktop e audio, coinvolgendo i consumatori durante l'intero percorso di acquisto.
La spesa globale per la pubblicità nei media retail è prevista in 137,3 miliardi di dollari nel 2024 e crescerà del 20,6% superando 165 miliardi di dollari nel 2025. La tecnologia DCO guidata dall'IA di Perion consente annunci dinamici e specifici per prodotto vicino alle posizioni dei negozi, con aggiornamenti sui prezzi in tempo reale e attribuzione delle performance.
Perion Network ha lanzado una oferta de medios minoristas enfocada en los editores, asociándose con a360media, que opera marcas como Us Weekly, Life&Style e inTouch. La solución permite a los editores premium acceder a los presupuestos de medios minoristas utilizando la tecnología de Perion. Esta tecnología ofrece publicidad dirigida a través de múltiples canales, incluyendo CTV, DOOH, móvil, escritorio y audio, involucrando a los consumidores a lo largo de toda su experiencia de compra.
Se proyecta que el gasto global en publicidad de medios minoristas alcanzará 137,3 mil millones de dólares en 2024 y crecerá un 20,6% superando los 165 mil millones de dólares en 2025. La tecnología DCO impulsada por IA de Perion permite anuncios dinámicos y específicos de productos cerca de las ubicaciones de las tiendas, con actualizaciones de precios en tiempo real y atribución de rendimiento.
Perion Network는 a360media와 협력하여 출판사 중심의 소매 미디어 서비스를 시작했습니다. a360media는 Us Weekly, Life&Style, inTouch와 같은 브랜드를 운영합니다. 이 솔루션은 프리미엄 출판사가 Perion의 기술을 사용하여 소매 미디어 예산에 접근할 수 있게 해줍니다. 이 기술은 CTV, DOOH, 모바일, 데스크탑 및 오디오 채널을 통해 소비자의 쇼핑 여정 전반에 걸쳐 맞춤형 옴니채널 광고를 제공합니다.
글로벌 소매 미디어 광고 지출은 2024년에 1,373억 달러에 이를 것으로 예상되며, 2025년에는 20.6% 증가하여 1,650억 달러를 초과할 것으로 보입니다. Perion의 AI 기반 DCO 기술은 매장 위치 근처에서 실시간 가격 업데이트 및 성과 귀속 기능이 포함된 동적이고 제품별 광고를 가능하게 합니다.
Perion Network a lancé une offre de médias de détail axée sur les éditeurs, en partenariat avec a360media, qui gère des marques telles que Us Weekly, Life&Style et inTouch. La solution permet aux éditeurs premium de puiser dans les budgets de médias de détail grâce à la technologie de Perion. Cette technologie offre une publicité omnicanal ciblée sur CTV, DOOH, mobile, bureau et audio, engageant les consommateurs tout au long de leur parcours d'achat.
Les dépenses publicitaires mondiales pour les médias de détail devraient atteindre 137,3 milliards de dollars en 2024 et augmenter de 20,6% pour dépasser 165 milliards de dollars en 2025. La technologie DCO alimentée par l'IA de Perion permet des annonces dynamiques et spécifiques aux produits près des emplacements de magasins, avec des mises à jour de prix en temps réel et une attribution des performances.
Perion Network hat ein auf Publisher ausgerichtetes Einzelhandelsmedienangebot gestartet und arbeitet dabei mit a360media zusammen, das Marken wie Us Weekly, Life&Style und inTouch betreibt. Die Lösung ermöglicht es Premium-Publishern, auf Einzelhandelsmediabudgets zuzugreifen, indem sie die Technologie von Perion nutzen. Die Technologie bietet gezielte Omnichannel-Werbung über CTV, DOOH, Mobile, Desktop und Audio-Kanäle und spricht Verbraucher während ihrer gesamten Einkaufsreise an.
Die globalen Werbeausgaben für Einzelhandelsmedien werden voraussichtlich 137,3 Milliarden US-Dollar im Jahr 2024 erreichen und bis 2025 um 20,6% auf über 165 Milliarden US-Dollar wachsen. Die KI-gesteuerte DCO-Technologie von Perion ermöglicht dynamische, produktbezogene Anzeigen in der Nähe von Filialen mit Echtzeit-Preisaktualisierungen und Leistungsattribution.
- Strategic partnership with a360media expands Perion's reach in premium publishing
- Entry into growing retail media market projected at $137.3B in 2024
- Expected market growth of 20.6% to $165B in 2025
- Technology enables omnichannel advertising across multiple platforms
- None.
Insights
This strategic partnership positions Perion to tap into the rapidly expanding retail media market, projected to reach
The technology offering addresses a critical market gap by enabling publishers to access retail media budgets, traditionally dominated by retailers. By integrating AI-driven Dynamic Creative Optimization (DCO) with localized targeting capabilities, Perion creates a compelling value proposition for both publishers and advertisers. This positions the company to capture a larger share of the growing retail media spend while diversifying its revenue streams.
The partnership with a360media serves as a strong proof of concept, potentially attracting other premium publishers to Perion's platform. This could lead to network effects and strengthen Perion's competitive position in the digital advertising ecosystem.
Perion’s Retail Media technology empowers premium publishers to unlock new retail & commerce advertising budgets
Perion’s retail media solutions are helping retailers and brands deliver highly targeted online and in-store campaigns. The company’s technology enables precisely timed, omnichannel advertising that reaches custom audiences across Connected TV (CTV), digital-out-of-home (DOOH), mobile, desktop, and audio channels. This comprehensive approach engages consumers throughout their shopping journey, from initial awareness to store purchases.
Global retail media ad spending is expected to reach
Perion’s publisher-focused offering allows premium publishers to seamlessly integrate the company’s retail media capabilities into their existing ad solutions. Publishers with strong advertiser relationships can now offer packages that combine traditional advertising with advanced retail media campaigns. Perion’s advanced AI-driven DCO technology enables dynamic, product-specific ads to be served near store locations, with real-time pricing updates and performance attribution for optimized campaigns.
"Our new offering enables publishers to fully unlock the potential of retail media by leveraging their existing relationships with advertisers through our advanced Retail Media solutions," said Tal Jacobson, Perion’s CEO. "Publishers can now deliver optimized retail media campaigns that utilize the same dynamic and advanced capabilities as Perion’s top retailers, while advertisers benefit from localized, personalized ads that engage consumers at the optimal moment alongside premium inventory."
"The ability to integrate Perion's advanced retail media capabilities into our existing advertising portfolio is a game-changer," said Andy Wilson, Chief Digital Officer at a360media/Us Weekly. "This partnership allows us to offer our advertisers dynamic campaigns that reach their audiences at the right time, with the right message, driving engagement and conversions."
1 eMarketer, March 2024
About Perion Network Ltd.
Perion connects advertisers with consumers through technology across all major digital channels. Our cross-channel creative and technological strategies enable brands to maintain a powerful presence across the entire consumer journey, online and offline. Perion is dedicated to building an advertiser-centric universe, providing significant benefits to both brands and publishers.
For more information, visit Perion's website at www.perion.com.
Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “expect,” “intend,” “plan,” “should,” “estimate” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of Perion with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of Perion to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, or financial information, including, but not limited to, the current war between
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Perion Network Ltd.
Dudi Musler, VP of Investor Relations
+972 (54) 7876785
dudim@perion.com
Source: Perion Network Ltd.
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