Perion Network Ltd. - PERI STOCK NEWS

Perion Network Ltd. has partnered with Undertone to study the effectiveness of advertisements targeting African American, Hispanic, and LGBTQIA+ audiences. The study analyzed nine video ads viewed by 1,350 adults, evaluating both short-term and long-term effectiveness. Six ads received a four-star rating, while three earned a five-star rating, indicating exceptional emotional engagement. Themes of nostalgia, authenticity, and celebration were prevalent. The findings emphasize the importance of understanding diverse audiences for effective advertising strategies, enabling brands to connect on a meaningful level.

Perion Network Ltd. (NASDAQ: PERI) announced preliminary results for Q1 2022, reflecting significant growth. Revenue increased by 39% to $125.0 million, compared to $89.8 million in Q1 2021. Adjusted EBITDA surged 150% to $22.0 million. Key drivers included the successful launch of SORT™, a cookieless targeting solution, and the integration of Vidazoo, which enhanced video monetization. Perion plans to update its full-year guidance on April 28, 2022. CEO Doron Gerstel highlighted the importance of strategic revenue diversity and technological innovations in driving growth.

Perion Network Ltd. has released its inaugural Marketer of the Month case study featuring the Colorado Tourism Office. The partnership showcased the effectiveness of Undertone's SORT technology, achieving over a 106% lift in Page Grabber CTR and increased audience engagement. This innovative approach led to 241K website visits and 330K interactions. The campaign received outstanding effectiveness ratings, with System1 giving it 5 stars for long-term impact. Undertone emphasizes its commitment to enhancing post-cookie advertising solutions.

Perion Network Ltd. (NASDAQ:PERI), a global advertising technology company, will participate in the 34th Roth Capital Conference on March 14, 2022, at the Ritz Carlton Laguna Niguel in Dana Point, California. The company's CFO, Maoz Sigron, will be available for one-on-one meetings with investors throughout the day. Perion offers comprehensive solutions across digital advertising, including ad search, social media, and display/video/CTV advertising, aiming to enhance user engagement and marketing budgets.

Perion Network Ltd. (NASDAQ: PERI) announces the successful validation of its SORT technology, revolutionizing digital advertising by eliminating cookie-based targeting. SORT boasts a 2x higher click-through rate and a 60% increase in interaction rates across 70 global clients, including major brands in various sectors. The technology respects user privacy while enhancing campaign performance, marking a significant advancement in the advertising landscape. SORT's effectiveness has been recognized with independent certifications, ensuring advertisers can achieve ROI without compromising user privacy.

Undertone, a subsidiary of Perion (PERI), announces a significant initiative called The Uplift Collective, aimed at empowering underserved publishers and contributing to charities. February 2022 is projected as the largest payout month since the initiative's launch in June 2021. The Collective connects minority-owned publishers with advertisers, facilitating impactful media buys. For every campaign, Undertone donates 2% of proceeds to selected charities. Publishers involved reach over 50 million people globally, enhancing both visibility and revenue for these businesses.

Perion Network Ltd. (NASDAQ: PERI) reported record financial results for 2021, achieving $39 million in GAAP Net Income, $1.02 in EPS, and $70 million in Adjusted EBITDA. Revenue grew 46% to $478.5 million, driven by a 300% increase in video and CTV revenue, which represents 55% of total revenue. Management raised guidance for 2022, forecasting revenue between $590-$630 million.

Key fourth quarter highlights include a 34% revenue increase to $158 million, with Display Advertising revenue growing by 46%.

Perion Network Ltd. (Nasdaq: PERI) subsidiary Undertone has been recognized on the 2022 Ad Age Best Places to Work list for the second consecutive year. Undertone ranked fifth among 50 companies, highlighting its commitment to employee support, diversity, and flexible working conditions. The company's initiatives include a feedback loop for employee development, spot bonuses, and a $1,500 travel voucher for each employee as a reward for performance. This recognition underscores Undertone's focus on cultivating a positive workplace culture during challenging times.