Ambetter Educates Over 2 Million Consumers About Healthcare Options During Open Enrollment Period Using SORT™, Undertone’s Cookieless Technology
Undertone has featured Ambetter as the Marketer of the Month, highlighting their successful advertising campaign during the Open Enrollment Period. Utilizing SORT technology for cookieless targeting, Ambetter experienced significant increases in campaign engagement, driving 2.44 million visits to its website and over 68,000 actions taken by consumers. The case study showcases a 39% and 87% lift in clickthrough rates compared to cookie-based methods. This partnership underscores the effectiveness of innovative, privacy-compliant advertising solutions as the industry transitions away from traditional tactics.
- Ambetter achieved 2.44 million website visits during the campaign.
- Over 68,000 consumers engaged with Ambetter’s healthcare plans.
- SORT technology resulted in a 39% increase in CTR on non-expandable ads.
- The campaign realized an 87% lift in CTR for Undertone’s page grabber format.
- 98% video completion rate on CTV ads, indicating high consumer engagement.
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Undertone’s May Marketer of the
As a result of its partnership with Undertone and being one of the first advertisers to utilize SORT (Smart Optimization of Responsive Traits), Undertone’s proprietary cookieless technology, Ambetter outperformed key campaign metrics and increased customer awareness about the healthcare Open Enrollment Period while generating new business and engagement. Using SORT technology alongside a blend of high impact and connected TV (CTV) units to reach consumers across screens, Ambetter was able to achieve a significant increase in ad performance compared to alternative cookie-based tactics. Overall, the campaign drove 2.44 million visits to the Ambetter website, with over 68,000 consumers taking further action to learn more about Ambetter’s healthcare plans and pricing.
“As a healthcare brand in a highly regulated industry, we have to be stringent with the opportunities we choose to test and learn from,” said
“Through SORT, Undertone identified and optimized toward top-performing SmartGroups throughout the flight, driving a
As an early adopter of Undertone’s SORT, Ambetter tested SORT cookieless targeting within larger designated market areas (DMAs) and regions to help optimize campaign results and increase clickthrough rate (CTR) performance. SORT targeting generated a
“Turning advertising into consumer action was essential for our team to deliver during Ambetter’s Open Enrollment season helping us achieve and even exceed campaign goals,” said Dan Aks, president at Undertone. “Our SORT technology continues to build momentum for campaign success in a post-cookie advertising ecosystem through its turn-key ease of use, especially as it does not require any integrations from consumers, advertisers or publishers. This month’s case study is another testament to the strong results our team can deliver for brands.”
Find more information on Undertone’s Marketer of the Month case study with Ambetter here.
About Perion
About Undertone
Undertone creates memorable ad experiences by thoughtfully orchestrating solutions across video, advanced TV, rich media, and social, to drive unmatched brand lift and audience engagement on virtually every screen, and every device. Their award-winning creative team uses the company’s 20 years of experience, and billions of impressions worth of data to intelligently craft campaigns that can drive full-funnel KPIs while making meaningful connections with the 200MM+ unique users they can reach every month. Undertone brings the art and science of advertising together to intelligently craft campaigns that uplift consumers, brands, and publishers alike. Visit undertone.com to learn more.
About Ambetter
Ambetter is a health insurance offering that is available on the
View source version on businesswire.com: https://www.businesswire.com/news/home/20220503005302/en/
Undertone | VP, Emerging Business, Marketing & Strategic Services
T: 732-567-4133
Email: Kleone@undertone.com
Source: Undertone
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