Perion Network Ltd Stock Price, News & Analysis

Perion Network (NASDAQ: PERI) reported Q1 2025 financial results showing mixed performance. While total revenue decreased 43% to $89.3 million, key growth segments showed strong organic growth with Digital Out of Home up 80%, CTV up 31%, and Retail Media up 33%. The company reported a GAAP net loss of $8.3 million, compared to a profit of $11.8 million in Q1 2024. Despite challenges, Perion raised its full-year 2025 outlook, projecting revenue of $430-450 million and Adjusted EBITDA of $44-46 million. The company expanded its share repurchase program to $125 million and has repurchased 9 million shares worth $79.3 million as of May 12, 2025. Additionally, Perion announced the acquisition of Greenbids, an AI-first company, to enhance its algorithmic capabilities and expand market access.

Perion Network (NASDAQ: PERI) has announced the acquisition of Greenbids, an AI platform specializing in custom bidding algorithms for campaign optimization across major platforms like YouTube, Facebook, and Instagram. The $65 million deal includes $27.5 million in cash at closing, a $22.5 million two-year earnout, and $15 million in cash/equity for employee retention. Greenbids serves over 80 brands including Spotify, Ford, and Accor, and will be integrated into Perion's platform as "Perion Algo". The acquisition expands Perion's addressable market by adding walled garden channels and AI-driven lower-funnel capabilities. The deal is expected to be immediately accretive to Perion's adjusted EBITDA and margins, with significant revenue acceleration anticipated from 2026.

The technology creates custom algorithms tailored for each brand's specific KPIs, improving media investment efficiency and performance while providing greater budget control and transparency.

Perion Network Ltd. (NASDAQ: PERI) has announced its participation in two major conferences in May 2025. The company will attend the 20th Annual Needham Technology, Media & Consumer 1x1 Conference on May 13th in New York, where CEO Tal Jacobson and CFO Elad Tzubey will conduct one-on-one meetings with investors. Additionally, Jacobson and CRO Stephen Yap will participate in a fireside chat at 12:45pm ET, which will be available via webcast.

The company will also participate in the Oppenheimer 26th Annual Israeli Conference on May 18th in Israel, where management will continue investor meetings.

Rapaport Group has appointed Dan Mano as its new Chief Executive Officer to lead its global operations, including RapNet, the world's largest diamond trading network, and other key services. Mano brings significant technology leadership experience from his roles at Perion and MyHeritage.

RapNet currently lists over 1.5 million diamonds and gems worth more than $7.2 billion, serving tens of thousands of verified members across 103 countries. Mano's appointment signals the company's commitment to modernizing operations through AI and technology while maintaining ethical standards.

His track record includes helping lead Perion to a $1.9 billion market valuation and playing a key role in MyHeritage's $600 million acquisition. Mano holds an MBA from London Business School and UCLA Anderson, plus a law degree from Reichman University.

Perion Network (NASDAQ/TASE: PERI) has unveiled performance results of its new generative AI-powered advertising technology, showcasing significant engagement improvements. The company's innovative ad experience integrates a bespoke AI chatbot directly into ad formats, enabling real-time personalized interactions.

The technology debuted with Visit Savannah, achieving a 14% increase in user engagement. The AI chatbot, integrated into Perion's High Impact formats, provides instant responses to both pre-programmed topics and free-form questions, creating personalized experiences tailored to brand objectives.

This development is part of Perion's recently introduced Perion One strategy, which unifies its brands and technologies into a single AI-powered platform. The chatbot integration joins other innovations in their suite, including SORT® (privacy-safe targeting) and WAVE™ (dynamic audio ad technology).

Perion Network (NASDAQ/TASE: PERI) has released preliminary Q1 2025 financial results, anticipating revenue of approximately $88 million, adjusted EBITDA of $1.5 million, and adjusted EBITDA to Contribution ex-TAC of approximately 4%.

The company reports these results exceeded expectations, citing strong performance across growth engines and positive early response to their Perion One strategy. The strategy focuses on creating a unified, AI-driven approach for long-term growth. Full Q1 2025 financial results will be released on May 13, 2025, followed by a conference call with CEO Tal Jacobson and CFO Elad Tzubery.

Perion Network (NASDAQ: PERI) has implemented a duration shareholder rights plan to protect shareholder interests and maximize long-term value. The plan, effective immediately until April 2, 2026, is designed to prevent opportunistic takeover attempts at undervalued prices.

Under the Rights Plan, shareholders will receive one right per ordinary share as of April 14, 2025. These rights become exercisable if any entity acquires 13% or more of Perion's shares without Board approval. In such cases, shareholders can purchase 0.5 ordinary shares at $0.01 per share, or the Board may exchange 0.5 ordinary shares for each outstanding right.

The company believes its current share price undervalues its intrinsic value and growth potential, particularly given its position in the AdTech ecosystem. The plan aims to ensure proper Board assessment of any control attempts while maintaining commitment to shareholder interests.

Perion Network (NASDAQ and TASE: PERI), a technology company specializing in advanced advertising solutions, has announced the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2024, with the U.S. Securities and Exchange Commission (SEC).

The annual report, which includes audited consolidated financial statements for 2024, was filed on March 25, 2025, and is now available on Perion's website. Shareholders can access the report online or request a physical copy at no additional cost by contacting the company through their website or via email at investors@perion.com.

Perion Network (NASDAQ/TASE: PERI) has announced the adoption of Unified ID 2.0 (UID2), powered by The Trade Desk, to enhance its digital advertising capabilities in preparation for a cookieless future. The technology converts first-party data like email or mobile numbers into hashed identifiers, enabling targeted advertising while protecting personal information.

This integration aligns with Perion's One strategy, working alongside their proprietary technologies including SORT®. UID2 allows advertisers to effectively target authenticated audiences across devices while maintaining user privacy and trust. The solution enables publishers, advertisers, and digital advertising platforms to leverage first-party data for precise campaign measurement and authenticated audience targeting.