Perion Network Ltd - PERI STOCK NEWS

Perion Network (NASDAQ & TASE: PERI) has announced the launch of its transformative 'Perion One' strategy, unifying all its brands and technologies into a single advanced platform. The initiative aims to leverage AI to address modern marketing challenges and optimize the company's cost structure.

The transformation includes key leadership appointments: Stephen Yap as Chief Revenue Officer, Kenny Lau as Chief Product Officer, Mina Naguib as Chief Technology Officer, and Adi Shpak to lead Perion's AI Labs. The Perion One Platform will build upon Hivestack's technology, offering CMOs comprehensive solutions across the entire marketing funnel.

The unified platform is expected to deliver improved customer retention, longer contracts, increased recurring revenue per customer, and a more efficient business structure.

Perion Network (NASDAQ & TASE: PERI) has appointed Stephen Yap as its new Chief Revenue Officer. Yap brings 25 years of experience, including over 17 years at Google, where he played a important role in developing and commercializing Google's marketing platform. During his tenure at Google, he founded the data and measurement platforms business, starting with Google Analytics Premium, and led global sales and operations for more than seven years.

Yap's extensive experience includes responsibility for Google Tag Manager, Audience Center, Data Studio, and attribution solutions. Prior to Google, he served as Director of Sales at DoubleClick and holds a B.A. in Psychology from Boston College. CEO Tal Jacobson emphasized that Yap's appointment aligns with Perion's transformation into a marketing and advertising platform company.

Perion Network (NASDAQ & TASE: PERI) has announced it will release its fourth quarter and fiscal year 2024 financial results before market opening on Wednesday, February 19, 2025. The company's CEO Tal Jacobson and CFO Elad Tzubery will host a conference call to discuss the results at 8:30 a.m. ET on the same day. A replay and transcript of the call will be made available within 24 hours on Perion's investor relations website.

Perion Network (NASDAQ & TASE: PERI), a digital advertising technology leader, has announced its participation in the 27th Annual Needham Growth Conference on January 15th, 2025 in New York. CEO Tal Jacobson and CFO Elad Tzubey will conduct one-on-one investor meetings throughout the day. Additionally, Jacobson will participate in a fireside chat at 10:15 am Eastern Time, which will be accessible via live webcast on the company's website. Interested parties can access the webcast through the provided link.

Perion Network (NASDAQ & TASE: PERI) announced a strategic collaboration with Experian to enhance its cross-channel and cross-device targeting capabilities. The integration of Experian's identity graph into Perion's proprietary solutions aims to improve digital advertising effectiveness and user experience across platforms.

The collaboration enhances Perion's existing AI-powered Audience Segmentation platform, SORT®, which uses privacy-safe data signals to optimize campaigns across Connected television (CTV) and web platforms. Experian's privacy-friendly digital identifiers will enable higher match rates and improved addressability, providing advertisers with more precise targeting and measurement capabilities over time.

Perion Network has launched a publisher-focused retail media offering, partnering with a360media, which operates brands like Us Weekly, Life&Style, and inTouch. The solution enables premium publishers to tap into retail media budgets using Perion's technology. The technology delivers targeted omnichannel advertising across CTV, DOOH, mobile, desktop, and audio channels, engaging consumers throughout their shopping journey.

Global retail media ad spending is projected to reach $137.3 billion in 2024 and grow by 20.6% to over $165 billion in 2025. Perion's AI-driven DCO technology enables dynamic, product-specific ads near store locations with real-time pricing updates and performance attribution.

Perion Network has launched Anyplace TV, a solution that enhances advertisers' ability to extend their CTV and video campaigns onto unique screens out of the home. Available globally, Anyplace TV allows for a seamless transition from traditional video channels to DOOH environments, improving campaign efficiency. The solution uses Perion's DOOH impression multiplier via the Hivestack platform, leveraging Media Rating Council (MRC) accredited measurements. Key benefits include non-skippable ads with 100% viewability, access to a vast DOOH inventory, creative flexibility, and real-time optimization. Currently, 75% of Perion’s global DOOH inventory supports video ads, with video formats appearing in 22% of global DOOH campaigns over the past year.

Perion Network (NASDAQ & TASE: PERI) has announced its participation in three major conferences in November and December 2024: the 13th Annual ROTH Technology Conference on November 20th, the UBS Global Media and Communications Conference on December 9th, and the Raymond James TMT and Consumer Conference on December 10th, all in New York. Management will conduct one-on-one investor meetings at each event. Additionally, the company will participate in a fireside chat at the Raymond James conference on December 10th at 4:20 pm ET, which will be available via live webcast.

Perion Network reported Q3 2024 financial results showing mixed performance across segments. Total revenue decreased 45% to $102.2 million, with Digital Out of Home growing 63% to $19.1 million, Retail Media up 62% to $21.0 million, and CTV increasing 19% to $9.5 million. However, Search Advertising revenue declined 76% to $20.9 million. The company's GAAP net income fell 94% to $2.1 million, while Adjusted EBITDA decreased 83% to $7.4 million. Perion maintained its full-year 2024 guidance of $490-510 million in revenue and $48-52 million in Adjusted EBITDA.