Perfect Corp. and Walmart to Offer Innovative AR-Powered Makeup Virtual Try-On Experience to Customers
- Walmart customers can virtually try-on over 1,400 makeup products from 20 beauty brands through a hyper-realistic AR view.
- The virtual try-on experience enhances the Walmart shopping journey and offers a more engaging and convenient try-on experience.
- The technology eliminates the need for physical product samples, reducing product waste and promoting sustainability.
- None.
The retailer will offer immersive, hyper-realistic virtual try-on experience for +1,400 products and +20 beauty brands via the Walmart iOS app
Perfect Corp. and Walmart to Offer Innovative AR-Powered Makeup Virtual Try-On Experience to Customers (Photo: Business Wire)
Leading the Way in Customer Experience with Advanced AI/AR Retail Technology:
“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences. That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient try-on experience on the Walmart app,” remarked Creighton Kiper, Vice President of Beauty at Walmart
Walmart’s virtual try-on experience features Perfect Corp.’s award-winning Face AI solution, which is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally. The experience will allow shoppers to virtually try-on more than 1,400 products from Walmart Beauty’s extensive brand assortment including Almay, Black Radiance, CoverGirl, e.l.f. Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, The Lip Bar and more. The innovative technology, which does not store customer data, is quickly becoming essential in the beauty retail space, delivering personalized experiences and empowering shoppers to virtually try-on dozens of shades in seconds to find their best match. The virtual try-on experience also eliminates the need for physical product samples, helping minimize product waste, reduce harmful impacts to the environment, and promote a more sustainable future.
Democratizing Access to Personalized Retail Experiences and Digital Innovation
“As beauty customers turn to retailers for personalized advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology”, said Perfect Corp. CEO and Founder Alice Chang, “With hundreds of brands worldwide currently leveraging Perfect Corp.’s AI/AR virtual try-on solutions, we’re excited to make this technology more accessible to the thousands of customers who shop Walmart Beauty every day. As we look to the future, AI and AR-powered technology will continue to be integral for Walmart and other retailers to engage customers and offer customized shopping experiences to all.”
To access the Walmart makeup VTO experience click HERE
About Perfect Corp.
Perfect Corp. (NYSE: PERF) is the leading SaaS AI and AR beauty and fashion technology solutions provider, dedicated to transforming shopping experiences through empowering brands to embrace the digital-first world. By partnering with the largest names in the industry, Perfect Corp.’s suite of enterprise solutions delivers synergistic, technology-driven experiences that facilitate sustainable, ultra-personalized, and engaging shopping journeys, as well as equipping brands with next generation of consumer goods. Perfect Corp. offers a complementary suite of mobile apps, including YouCam Makeup and YouCam Perfect, to provide a consumer platform to virtually try-on new products, perform skin diagnoses, edit photos, and share experiences with the YouCam Community. To learn more, please visit PerfectCorp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20231011326389/en/
Press
Perfect Corp. official website: https://www.perfectcorp.com
Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog: https://www.perfectcorp.com/business/blog/1
Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167
Source: Perfect Corp.
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