LAY'S® Kettle Cooked RUFFLES® All Dressed Brings Flavors of the Great White North to LAY'S® FLAVOR SWAP® Fan Favorites

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Frito-Lay North America (LAYS) introduces Lay's Kettle Cooked Ruffles All Dressed flavored potato chips as part of the Flavor Swap program, along with Lay's Cheetos Cheese, Lay's Doritos Cool Ranch, and Lay's Wavy Funyuns Onion flavored chips. The new flavor is a fusion of Lay's Kettle Cooked and Ruffles, offering a tangy, savory, and sweet flavor experience. Available at retailers nationwide, the new flavors are priced at $4.79 for larger bags and $2.49 for smaller bags.

Canadian favorite joins lineup of flavor mashups, including Lay's^® Cheetos^® Cheese flavored, Lay's^® Doritos^® Cool Ranch^® flavored and Lay's^® Wavy Funyuns^® Onion flavored as latest Flavor Swap^® variety

PLANO, Texas, Aug. 8, 2023 /PRNewswire/ -- Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere. Now, Lay's is introducing Lay's Kettle Cooked Ruffles All Dressed flavored potato chips. Inspired by the number one Ruffles chip flavor in Canada, Ruffles All Dressed, the new mashup with Lay's Kettle Cooked potato chips creates an extraordinary new flavor experience certain to be an instant international sensation.

The Ruffles All Dressed potato chip flavor first captured Americans' hearts and stomachs with its U.S. debut in 2015 before leaving shelves in 2021. This summer, Lay's is reviving the popular seasoning in a fusion between Lay's Kettle Cooked and Ruffles in a chip that offers a tangy, savory and sweet flavor experience all in one bite that will surprise and delight American and Canadian snackers alike.

"Lay's is the authority in flavor innovation, with groundbreaking flavors found in the Lay's Flavor Swap program among those leading the charge in bringing joy to our fans," said Tina Mahal, senior vice president of marketing, Frito-Lay North America. "With Lay's Kettle Cooked Ruffles All Dressed flavored potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us – bringing back Ruffles All Dressed – while adding a fresh spin with Lay's Kettle Cooked."

Along with the new flavor, Lay's is reprising some hits from Flavor Swap's past to bring joy to the ultimate snackers:

• LAY'S CHEETOS Cheese flavored: What happens when the cheesiness of Cheetos snacks meets the delicious crispiness of Lay's potato chips? Open the bag and find out.
• LAY'S DORITOS COOL RANCH flavored: Ever wondered what Doritos Cool Ranch flavor would taste like on Lay's potato chips? Saddle up because Lay's put this iconic Doritos flavor on its iconic potato chips.
• LAY'S WAVY FUNYUNS Onion flavored: Who said you needed rings to have fun? Get the flavor of Funyuns rings now on Lay's Wavy potato chips – for good!

Starting this month, the four Flavor Swap flavors will be available at retailers nationwide. Lay's Cheetos Cheese and Lay's Doritos Cool Ranch can be found in 7.75 oz bags, with Lay's Kettle Cooked Ruffles All Dressed available in 8 oz bags and Lay's Wavy Funyuns Onion in 7.5 oz bags for $4.79. Lay's Cheetos Cheese and Lay's Doritos Cool Ranch can also be found in smaller 2.625 oz bags, along with Lay's Kettle Cooked All Dressed, available in a 2.5 oz bag for $2.49.

Lay's Cheetos Cheese, Lay's Doritos Cool Ranch and Lay's Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Lay's Wavy Funyuns Onion flavored potato chips are here to stay.

About Lay's

Lay's is one of the brands that makes up Frito-Lay North America, the $23 billion convenient foods division of PepsiCo, Inc. (Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay's by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay's on Instagram by visiting http://instagram.com/lays.

About Frito-Lay North America

Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay). 

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE Frito-Lay North America

FAQ

What are the new flavors introduced by Frito-Lay North America (LAYS)?

Frito-Lay North America (LAYS) has introduced Lay's Kettle Cooked Ruffles All Dressed flavored potato chips as part of the Flavor Swap program, along with Lay's Cheetos Cheese, Lay's Doritos Cool Ranch, and Lay's Wavy Funyuns Onion flavored chips.

What is the unique feature of the Lay's Kettle Cooked Ruffles All Dressed flavored potato chips?

The Lay's Kettle Cooked Ruffles All Dressed flavored potato chips offer a tangy, savory, and sweet flavor experience, created through a fusion of Lay's Kettle Cooked and Ruffles chips.

Where can the new flavors be found and at what price?

The new flavors are available at retailers nationwide, with larger bags priced at $4.79 and smaller bags at $2.49.