FRITO-LAY® Variety Packs and CHEETOS® Mac 'N Cheese Team Up with J.J. and Kealia Watt to Provide Access to 10 Million School Meals and Support Thousands in Youth Sports
- Frito-Lay and CHEETOS donate over $300,000 to GENYOUth to provide access to 10 million meals through school programs
- Donation includes 120 NFL FLAG-In-School kits to keep 66,000 kids active in youth sports
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J.J. and Kealia Watt visit
In celebration of this partnership, husband-and-wife duo and former professional athletes, J.J. and Kealia Watt, are teaming up with Frito-Lay Variety Packs and CHEETOS Mac 'N Cheese to spread awareness about the importance of increasing access to school meals and youth sports programming.
"As athletes and parents, we know it's essential for our youth to have access to school meals and the value of accessible youth sports to develop teambuilding skills and teach the importance of hard work and perseverance," said J.J. Watt. "We are so excited to return to
Watt, who spent 10 years of his professional football career playing in
"Schools play a crucial role in ensuring proper nutrition and providing safe places to play and learn for 55 million students. With one in eight
"Frito-Lay Variety Packs and CHEETOS Mac 'N Cheese are staples when it comes to the back-to-school season, and this year, we're providing students access to school meals so they can focus on starting the school year off right," said Melissa Miranda, vice president of portfolio marketing for Frito-Lay Variety Packs. "In working with remarkable partners like GENYOUth, we strive to continue driving our shared mission to equip and empower youth with resources to reach well-nourished, high-achieving futures."
The collaboration between Frito-Lay and GENYOUth builds upon their longstanding relationship and shared commitment to combating food insecurity. Frito-Lay, Quaker and the PepsiCo Foundation have collectively provided over
To learn more about GENYOUth's mission and donate, visit genyouthnow.org.
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
About GENYOUth
GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has worked with over 73,000
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SOURCE Frito-Lay North America