Cheetos® Marks 75 Years of Mischief with Epic Birthday Bash with Cheetos-inspired Fashion Show and Reveal of Cheetos Milk Bar Cake
- Cheetos celebrates 75th birthday with runway collection and limited-edition cake
- Cheetos lovers can purchase the exclusive handbag and makeup collection
- Limited-edition Cheetos Milk Bar birthday cake available for purchase, proceeds benefit charity
- None.
Cheetos lovers can celebrate with Cheetle-inspired, limited-edition merch straight from the runway along with Milk Bar's Cheetle-infused Birthday Cake
"Since its creation, Cheetos has stolen the spotlight at cultural moments around the world and inspired fans to rock orange fingertips unapologetically," said Tina Mahal, senior vice president of brand marketing at Frito-Lay. "The 75th birthday party was a chance to celebrate a snack that never goes out of style with our fans."
Created by the renowned
"As a fashion historian and stylist, I was inspired by the Cheetos legacy to create a collection that spanned decades while reflecting the brand's modern, effortless swag," said Held. "With the help of style icon and notorious animal-print-lover Chester Cheetah, we showcased styles that are as timeless and bold as Cheetos and put a lasting orange paw print on the fashion industry."
As a final surprise at "Cheetos 75th: The Mark of Mischief," Chester and Tosi unveiled the one-of-a-kind Cheetos Milk Bar birthday cake that puts a mischievous twist on mixing savory and sweet. The limited-edition cake features layers of Cheetle-infused birthday frosting, rainbow-flecked cake, and crunchy Cheetos throughout. To keep the party going, fans nationwide can purchase slices at MilkBarStore.com or at Milk Bar's
"Out-of-the-box flavor combinations are what I love about baking – remixing my favorites into something fresh and first-of-its-kind. Cheetos dunked straight into with vanilla frosting has been a dirty dessert secret of mine for years, so this cake is a match made in snacking heaven to me," said Tosi. "Both Milk Bar and Cheetos have built such loyal communities thanks to our unexpected innovations, and now fans can celebrate with the dessert mashup they never knew they needed. Trust me, it's a 'run don't walk' situation."
Last month, lucky Cheetos fans won exclusive access to the Mark of Mischief party by sending a Cameo of Chester to a friend. Fans who didn't get a virtual visit from Chester can still send a free Cameo to celebrate their own milestones while supplies last.
Anyone who didn't make it past the orange velvet ropes yesterday can view highlights from the party on the Cheetos Instagram and YouTube channel.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North America, the
About Frito-Lay North America
Frito-Lay North America is the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America
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