Generation Change's Hands Off Presents: Simply Sayo

Rhea-AI Summary

Paramount has launched 'Generation Change' (GenChange), an initiative aimed at empowering young changemakers globally. In response to contemporary challenges faced by women, GenChange introduces a new digital campaign for Women's History Month titled, 'Hands Off [my body, my rights, my future, my choice]'. This campaign features a video series, PSAs, and a short documentary that highlights gender equality advocates based in the UK. The initiative includes messages from changemakers like Evie Muir, emphasizing the need for racial equity and support for marginalized groups. It also encourages conversations via the #EmbraceEquity hashtag and offers resources through local organizations. For those seeking help, a helpline is available at mtv.co.uk/helpline.

Positive

• Launch of the GenChange initiative, promoting grassroots community engagement.
• Focus on gender equality and support for marginalized communities.
• Partnership with local UK organizations to provide resources and support.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 12, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! These PSAs emphasize ways to take action for those wanting to get involved with efforts on gender equality being made around the world. Changemaker Evie Muir delivers her message for International Women's Day 2023 and Women's History Month, thanking her mother, highlighting the importance of supporting Black queer survivors and addressing the importance of racial equity within the feminist movement.

As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/748777/Generation-Changes-Hands-Off-Presents-Simply-Sayo

FAQ

What is the purpose of Paramount's Generation Change initiative?

The Generation Change initiative aims to empower young people driving social change globally.

What is the 'Hands Off' campaign by Generation Change about?

The 'Hands Off' campaign addresses women's rights and promotes gender equality, featuring various media including PSAs and a documentary.

Who are the changemakers involved in the 'Hands Off' campaign?

The campaign features changemakers like Evie Muir, who highlight issues such as racial equity and support for marginalized groups.

How can people get involved with the 'Hands Off' campaign?

Individuals can use the #EmbraceEquity hashtag to participate in conversations and access resources provided through the campaign.

Where can I find help related to issues raised in the 'Hands Off' campaign?

Resources and helplines can be found at mtv.co.uk/helpline.