Cowabunga! Nex Playground and Paramount Game Studios Partner to Launch Exclusive New Teenage Mutant Ninja Turtles Game Today
Nex and Paramount Game Studios have launched 'Teenage Mutant Ninja Turtles Rooftop Mayhem', a side-scrolling action motion game exclusively for the Nex Playground console. Set in the Mutant Mayhem universe, the game allows players to choose from four playable characters - Leonardo, Raphael, Donatello, or Michelangelo - as they battle through Brooklyn's rooftops to defeat Superfly and his mutant forces.
The game features 2-player co-op mode, iconic boss battles, and character progression with unlockable combos and moves. This release adds to Nex Playground's growing partnership portfolio, which includes major brands like Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences, and Halfbrick Studios. The console is available through major retailers including Amazon, Best Buy, Target, and Walmart.
Nex e Paramount Game Studios hanno lanciato 'Teenage Mutant Ninja Turtles Rooftop Mayhem', un gioco d'azione a scorrimento laterale esclusivamente per la console Nex Playground. Ambientato nell'universo di Mutant Mayhem, il gioco consente ai giocatori di scegliere tra quattro personaggi giocabili - Leonardo, Raffaello, Donatello o Michelangelo - mentre si sfidano sui tetti di Brooklyn per sconfiggere Superfly e le sue forze mutanti.
Il gioco presenta una modalità cooperativa per 2 giocatori, battaglie iconiche con i boss e un sistema di progressione dei personaggi con combo e mosse sbloccabili. Questa uscita arricchisce il crescente portafoglio di partnership di Nex Playground, che include marchi importanti come Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences e Halfbrick Studios. La console è disponibile presso i principali rivenditori, tra cui Amazon, Best Buy, Target e Walmart.
Nex y Paramount Game Studios han lanzado 'Teenage Mutant Ninja Turtles Rooftop Mayhem', un juego de acción de desplazamiento lateral exclusivo para la consola Nex Playground. Ambientado en el universo de Mutant Mayhem, el juego permite a los jugadores elegir entre cuatro personajes jugables: Leonardo, Rafael, Donatello o Miguel Ángel, mientras luchan a través de los techos de Brooklyn para derrotar a Superfly y sus fuerzas mutantes.
El juego cuenta con un modo cooperativo de 2 jugadores, batallas icónicas contra jefes y progresión de personajes con combos y movimientos desbloqueables. Este lanzamiento se suma al creciente portafolio de asociaciones de Nex Playground, que incluye marcas importantes como Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences y Halfbrick Studios. La consola está disponible en los principales minoristas, incluidos Amazon, Best Buy, Target y Walmart.
Nex와 Paramount Game Studios는 'Teenage Mutant Ninja Turtles Rooftop Mayhem'를 출시했습니다. 이 게임은 Nex Playground 콘솔 전용의 횡스크롤 액션 게임입니다. Mutant Mayhem 세계관을 배경으로 하는 이 게임은 플레이어들이 레오나르도, 라파엘, 도나텔로 또는 미켈란제로부터 선택한 네 명의 플레이어블 캐릭터 중 하나를 선택하여 브루클린의 지붕 위에서 슈퍼플라이와 그의 돌연변이 군대와 전투를 벌일 수 있도록 합니다.
이 게임은 2인 협력 모드, 상징적인 보스 배틀 및 잠금 해제 가능한 콤보와 움직임을 가진 캐릭터 진행 특징을 제공합니다. 이번 출시는 Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences, Halfbrick Studios와 같은 주요 브랜드를 포함하는 Nex Playground의 성장하는 파트너십 포트폴리오를 더욱 풍부하게 합니다. 이 콘솔은 Amazon, Best Buy, Target 및 Walmart와 같은 주요 소매점에서 구입할 수 있습니다.
Nex et Paramount Game Studios ont lancé 'Teenage Mutant Ninja Turtles Rooftop Mayhem', un jeu d'action à défilement latéral exclusivement pour la console Nex Playground. Situé dans l'univers de Mutant Mayhem, le jeu permet aux joueurs de choisir parmi quatre personnages jouables - Léonard, Raphaël, Donatello ou Michel-Ange - alors qu'ils combattent à travers les toits de Brooklyn pour vaincre Superfly et ses forces mutants.
Le jeu propose un mode coopératif à 2 joueurs, des combats de boss emblématiques et une progression des personnages avec des combos et des mouvements déblocables. Cette sortie s'ajoute au portefeuille croissant de partenariats de Nex Playground, qui comprend des marques majeures comme Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences et Halfbrick Studios. La console est disponible auprès des principaux détaillants, y compris Amazon, Best Buy, Target et Walmart.
Nex und Paramount Game Studios haben 'Teenage Mutant Ninja Turtles Rooftop Mayhem' veröffentlicht, ein seitlich scrollendes Actionspiel, das exklusiv für die Nex Playground-Konsole erhältlich ist. Das Spiel spielt im Universum von Mutant Mayhem und ermöglicht es den Spielern, aus vier spielbaren Charakteren - Leonardo, Raphael, Donatello oder Michelangelo - zu wählen, während sie durch die Dächer von Brooklyn kämpfen, um Superfly und seine mutierten Truppen zu besiegen.
Das Spiel bietet einen 2-Spieler-Koop-Modus, ikonische Bosskämpfe und Charakterfortschritt mit freischaltbaren Kombos und Bewegungen. Diese Veröffentlichung erweitert das wachsende Partnerportfolio von Nex Playground, das bedeutende Marken wie Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences und Halfbrick Studios umfasst. Die Konsole ist über große Einzelhändler wie Amazon, Best Buy, Target und Walmart erhältlich.
- Expansion of Paramount's gaming portfolio through partnership with Nex Playground
- Distribution through major retail channels (Amazon, Best Buy, Target, Walmart)
- Strategic alignment with established brands (Hasbro, Mattel, Universal, etc.)
- None.
Insights
The launch of a new TMNT game through Nex Playground represents a calculated move in Paramount's broader content monetization strategy. While gaming typically contributes a relatively modest portion to major media companies' revenues, the strategic value lies in multiple dimensions:
IP Monetization Strategy: This release exemplifies Paramount's approach to extracting value from its intellectual property portfolio through targeted licensing deals. The TMNT franchise, particularly following the success of Mutant Mayhem, offers strong brand recognition that can translate into gaming engagement.
Market Positioning: The choice of Nex Playground as the exclusive platform is noteworthy. This motion-based, family-oriented console occupies a specific niche in the gaming market, potentially offering higher revenue share than traditional gaming platforms while targeting a demographic aligned with TMNT's appeal.
Revenue Model Analysis: The game's revenue potential likely includes:
- Initial licensing fees from Nex
- Ongoing royalties from game sales
- Potential DLC (downloadable content) opportunities
- Cross-promotional value for the broader TMNT franchise
However, the exclusive nature of the release on a relatively niche platform could limit the game's immediate revenue impact. The real value may lie in establishing a foothold in the family gaming market while maintaining brand relevance across multiple entertainment channels.
Set in the Mutant Mayhem universe, Teenage Mutant Ninja Turtles Rooftop Mayhem is a classic side-scrolling action motion game
Teenage Mutant Ninja Turtles Rooftop Mayhem, a classic side-scrolling action motion game set in the Teenage Mutant Ninja Turtles: Mutant Mayhem universe, is now available on Nex Playground. (Graphic: Business Wire)
Key Game Features:
- Play as Your Favorite Turtle: Choose from Leonardo, Raphael, Donatello, or Michelangelo and step into the TMNT world as a true ninja hero.
- 2-Player Co-Op Action: Team up with a friend to tackle missions in co-op mode, combining ninja skills for double the fun and strategy.
- Iconic Boss Battles: Face off against classic TMNT villains in dynamic, fast-paced encounters.
- Level Up Your Ninja Skills: Enhance your Turtle’s abilities as you progress, unlocking new combos and powerful moves.
“The Turtles have always inspired teamwork, courage, and friendship, which makes it an ideal addition to our family-focused game library,” said David Lee, co-founder and CEO of Nex. “We’re teaching these values to a new generation of fans in a fun and engaging way, while also tapping into parents’ nostalgia with the franchise and the classic side-scrolling gameplay. In combining the iconic characters with innovative motion interactions, we intend for this to be a hit game that stirs up some friendly-family competition. Cowabunga!”
Paramount is one of Nex Playground’s growing list of brand partners – including Hasbro, Mattel, Sesame Workshop, Miraculous Corp, Universal Products & Experiences, and Halfbrick Studios – expanding on the console’s library of family-friendly, interactive games.
Families interested in purchasing Nex Playground can find the console on Amazon as well as in Best Buy®, Target®, and Walmart® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores. For more information and to view the full library of games, visit https://playground.nex.inc.
About Nex
Nex is helping families reconnect with the joy of movement through fun, social, and interactive content that’s accessible to all ages. Its award-winning Nex Playground gaming console launched in December 2023, is designed in
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250122641503/en/
BerlinRosen for Nex
nex@berlinrosen.com
Source: Nex
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