Generation Change's Hands Off Presents: Megan Jayne Crabb

Rhea-AI Summary

Generation Change (GenChange) at Paramount is launching a new digital campaign titled "Hands Off [my body, my rights, my future, my choice]" in response to contemporary issues affecting women. Set for Women's History Month, this initiative aims to amplify the voices of women sharing their experiences with societal pressures. The campaign features a video series, PSAs, and a short documentary highlighting female change-makers in the UK. Notable contributor Megan Jayne Crabb will discuss how the fashion and beauty industries shape narrow definitions of beauty. In an effort to foster dialogue, GenChange promotes the #EmbraceEquity hashtag and provides resources for those impacted by these issues, including links to local organizations in the UK and helplines. For further details, visit 3blmedia.com.

Positive

• Launch of a digital campaign addressing women's rights and societal pressures.
• Collaboration with local organizations in the UK to provide resources.
• Engagement with audiences through the #EmbraceEquity hashtag.

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / April 17, 2023 / Generation Change (GenChange) is an audience-inspired, audience-led initiative at Paramount designed to elevate and empower young people who are driving change around the world. Generation Change creates tailored programming in collaboration with our brands and markets by young agents of change who are passionate about improving their communities.

In direct response to some of the overt transgressive and oppressive acts endured by women in recent times, GenChange is producing a new digital campaign focusing in on the ways society polices the bodies of women for Women's History Month. The campaign titled, "Hands Off [my body, my rights, my future, my choice] includes a video series, PSAs, and a short documentary profiling gender equality change-makers based in the UK.

Watch the featured video for a showcase of Hands Off! The video series aims to give women a spotlight for sharing personal stories of how they have had to navigate societal pressures. Writer and presenter Megan Jayne Crabb shares her views on how the fashion and beauty industries perpetuate problematic notions of what 'beauty' is for women while making billions, and the impact that has on indivduals and society.

As part of GenChange's commitment to provide resources and platforms, the campaign encouraged conversation amongst audiences using the IWD #EmbraceEquity hashtag and signposted people to helplines for information. Additionally, in partnership with our change makers, this campaign will promote local (to the U.K.) organizations for those seeking resources for themselves or others. If you have been affected by any of the issues raised, please visit mtv.co.uk/helpline

View additional multimedia and more ESG storytelling from Paramount on 3blmedia.com.

Contact Info:
Spokesperson: Paramount
Website: https://www.3blmedia.com/profiles/paramount
Email: info@3blmedia.com

SOURCE: Paramount

View source version on accesswire.com:
https://www.accesswire.com/749512/Generation-Changes-Hands-Off-Presents-Megan-Jayne-Crabb

FAQ

What is the Generation Change campaign by Paramount?

The Generation Change campaign is an initiative by Paramount aimed at empowering young people and addressing social issues, specifically focusing on women's rights through its new digital campaign.

What does the Hands Off campaign include?

The Hands Off campaign features a video series, public service announcements, and a short documentary showcasing women's experiences and perspectives on societal pressures.

When is the Hands Off campaign being launched?

The Hands Off campaign is set for launch during Women's History Month.

Who is Megan Jayne Crabb in relation to the campaign?

Megan Jayne Crabb is a writer and presenter contributing to the Hands Off campaign, sharing insights on the impact of beauty standards propagated by the fashion industry.

How can individuals find resources related to the campaign?

Individuals can find resources and helplines linked to the campaign through the provided links in the press release, including local UK organizations.